---
name: Marketing
description: >
  (1) Marketing domain root — brand, content, digital, social, performance,
  demand generation, PR, go-to-market, and South Africa market context.
requires: []
improves: []
metadata:
  domain: mkt
  maturity: stable
  jurisdiction: ZA
---

# Marketing

Marketing is the engine that converts awareness into pipeline, pipeline into revenue, and revenue into brand equity. The Marketing Director's job is to own the entire journey from unknown prospect to loyal customer — and to make every rand of budget work harder than the last.

This domain covers the skills a world-class Marketing Director brings to the table: brand positioning, content, digital channels, social, performance measurement, demand generation, PR, and go-to-market execution — all contextualised for the South African market.