---
name: ads-optimize
description: "Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS."
---

# Paid Media Optimization

Default to `--draft`.

1. Load the latest normalized snapshot, prior decisions, monitoring results,
   experiment state, conversion lag, economics, and platform capability manifest.
2. Identify the decision and causal evidence; do not optimize a metric in isolation.
3. Compare no-change, experiment, and mutation options, including learning, policy,
   tracking, inventory, and opportunity-cost effects.
4. Produce ranked recommendations with confidence and success measures.
5. Convert approved recommendations into mutation plans only through the main
   mutation gate.
6. Apply, verify, audit, and retain rollback only when the exact operation is
   enabled and remote state still matches the draft precondition.

Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole
authorization to change an account.

## Destructive-action boundary

Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions,
or other account objects. Permanent deletion is outside the supported mutation
contract and cannot be made safe by confirmation. Offer reversible alternatives:
leave objects paused, archive where supported, apply labels, export a backup, and
define a retention or later-review date. Do not create or apply a delete plan.

Search-term actions require a search terms report, business-relevance evidence,
and an overblocking review. Without them, request the missing evidence and do not
invent or illustrate specific negative keywords.