---
name: launch-and-distribution
description: "Use for go-to-market planning, marketing channels, lead generation, SEO/content calendar, community participation, launch planning, outreach drafts or customer onboarding."
---

# Lean launch and distribution

Fit the plan to <=5 hours/week and total startup spending $0-50. Choose **one** channel that overlaps demonstrated buyer access before testing additional ones. Do not treat volume of content as proof of distribution.

When applicable route creator-led 14-day assets to `fourteen-day-launch` and specialist copy to `ghostwriter-workbench`; delivery to `delivery-automation`. Do not run day-by-day posting automatically.


## Steps
1. Confirm market/jurisdiction, audience, validation result, product readyness, platform/payment eligibility, refund/privacy/tax prerequisites.
2. Choose one measurable launch hypothesis. Pick owned/free channels where real prospective buyers interact; obey community rules and consent laws.
3. Build a 14-day *operator calendar* with day, 15-40 minute action, asset, metric and criterion. Limit deliverables to what can be done within available weekly time.
4. Write ready-to-review short buyer messages, demo scripts, social posts, SEO copy or outreach emails; no sending/posting without approval.
5. Define conversion path: attention -> qualified visit -> demo/sample -> commitment -> eligible checkout -> delivery -> feedback, with observed counts tracked stage by stage.
6. Set truthful calls to action, minimal analytics, accessibility and customer support expectations. Ask for parent/guardian assistance where required by applicable platform eligibility, never evade terms.
7. Scale only after reliable fulfillment, positive contribution and evidence of repeatable demand. Avoid promising autopilot or passive income.

## Handoff
Give week 1 and week 2 activities, owner/time/cost, assets produced, launch readiness blockers, stop rules and one next decision.