# Privacy Policy for World of Afrika

_**Effective Date: November 7, 2025**_

## 1. Introduction

World of Afrika ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App").

Please read this policy carefully. By using the App, you agree to the practices described herein. If you do not agree, please do not access or use the App.

## 2. Information We Collect

We collect information that you voluntarily provide to us and information that is collected automatically.

### A. Personal Data You Provide Voluntarily

When you submit a Product Inquiry Form, we collect the following personal data:

- **Contact Information:** Your first and last name, email address, and phone number.
- **Inquiry Details:** The specific product name, SKU, and price you are inquiring about.

### B. Information Collected Automatically

- **Usage Data:** We automatically collect information about your interaction with the App. This includes your device's Internet Protocol (IP) address, device type, operating system version, app crash reports, and other diagnostic data.
- **Analytics Data:** We use third-party services, such as Google Analytics, to collect, monitor, and analyze this data to improve the App's functionality and user experience. This data is generally aggregated and anonymized.

## 3. Legal Basis for Processing (For EEA/UK Users)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data on the following legal bases:

- **Performance of a Contract:** Processing your inquiry and connecting you with a sales representative is necessary to take steps at your request prior to entering into a purchase agreement.
- **Legitimate Interests:** We have a legitimate interest in using your usage data to improve our App and ensure its security.
- **Consent:** In specific cases where required by law, we will ask for your explicit consent before processing your data.

## 4. How We Use Your Information

We use the information we collect for the following purposes:

- **To Fulfill Your Request:** To process your product inquiry and share your contact and inquiry details with our internal sales team so they can contact you.
- **Customer Support:** To respond to your comments, questions, and requests, and provide customer support.
- **App Improvement & Analytics:** To analyze usage trends, understand how users interact with our App, and develop new products, services, features, and functionality.
- **Security and Compliance:** To maintain the safety, security, and integrity of our App, and to comply with legal obligations and protect our legal rights.

## 5. How We Share Your Information

We do not **sell** your personal information. We may share your information in the following limited circumstances:

- **Internally:** With our authorized employees and sales representatives who need the information to contact you regarding your product inquiry.
- **Service Providers (Data Processors):** We share your data with trusted third-party vendors who perform services on our behalf, such as:

  - **Cloud Hosting Services** (e.g., Amazon Web Services, Google Cloud Platform)
  - **Analytics Providers** (e.g., Google Analytics)
  - **Communication Tools** (e.g., email delivery services)

  These vendors are contractually obligated to handle your data confidentially and only for the purposes we have specified.

- **Legal Obligations:** We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
- **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new entity.

## 6. International Data Transfers

Your personal data may be transferred to —and maintained on— computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. For users in the EEA or UK, this may involve transfers to countries like Uganda. We will ensure that any such transfers are made subject to appropriate safeguards, such as standard contractual clauses, to ensure that your data is protected as required by applicable law.

## 7. Data Security

We implement administrative, technical, and physical security measures designed to protect your personal data from unauthorized access, loss, and alteration. These measures include encryption, access controls, and secure server infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

## 8. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements.

- **Inquiry Data:** We will typically retain the data from your product inquiry for **24 months** to allow for a complete sales cycle and follow-up. You may request earlier deletion.
- **Usage Data:** We retain aggregated and anonymized usage data indefinitely to help us improve our services.

## 9. Your Data Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

- **Right of Access:** You can request a copy of the personal data we hold about you.
- **Right to Rectification:** You can correct any inaccurate or incomplete data.
- **Right to Erasure ("Right to be Forgotten"):** You can request that we delete your personal data.
- **Right to Restriction of Processing:** You can request that we temporarily or permanently stop processing all or some of your personal data.
- **Right to Data Portability:** You can request a structured, machine-readable copy of your data to transfer to another service.
- **Right to Object:** You can object to our processing of your personal data.

To exercise any of these rights, please contact us at **Wensi@tekjuice.co.uk**. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.

You have the right to lodge a complaint with a supervisory authority in your country of residence.

## 10. Children's Privacy

Our App is not intended for individuals under the age of **13**. We do not knowingly collect personal data from children under 13. If we become aware that we have collected such data, we will take steps to delete it promptly.

## 11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date" at the top. We encourage you to review this policy periodically for any changes.

## 12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

**Company:** Tek Juice  
**Data Protection Contact:** Wensi  
**Email:** Wensi@tekjuice.co.uk  
**Address:** Plot 19 Binayomba Road, Bugolobi, Kampala - Uganda

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