1 00:00:01,190 --> 00:00:04,460 covering the week's top textbooks like 2 00:00:04,460 --> 00:00:04,470 covering the week's top textbooks like 3 00:00:04,470 --> 00:00:07,519 covering the week's top textbooks like Linux bias the owner of a pizza 4 00:00:07,519 --> 00:00:07,529 Linux bias the owner of a pizza 5 00:00:07,529 --> 00:00:09,650 Linux bias the owner of a pizza restaurant in the US has discovered the 6 00:00:09,650 --> 00:00:09,660 restaurant in the US has discovered the 7 00:00:09,660 --> 00:00:12,320 restaurant in the US has discovered the the door - delivery app has been selling 8 00:00:12,320 --> 00:00:12,330 the door - delivery app has been selling 9 00:00:12,330 --> 00:00:14,509 the door - delivery app has been selling his food cheaper than he does while 10 00:00:14,509 --> 00:00:14,519 his food cheaper than he does while 11 00:00:14,519 --> 00:00:16,779 his food cheaper than he does while still paying him full price for orders a 12 00:00:16,779 --> 00:00:16,789 still paying him full price for orders a 13 00:00:16,789 --> 00:00:19,939 still paying him full price for orders a pizza for vici charged $24 was being 14 00:00:19,939 --> 00:00:19,949 pizza for vici charged $24 was being 15 00:00:19,949 --> 00:00:22,849 pizza for vici charged $24 was being advertised for 16 on door - and when he 16 00:00:22,849 --> 00:00:22,859 advertised for 16 on door - and when he 17 00:00:22,859 --> 00:00:24,830 advertised for 16 on door - and when he secretly ordered it himself the app paid 18 00:00:24,830 --> 00:00:24,840 secretly ordered it himself the app paid 19 00:00:24,840 --> 00:00:26,540 secretly ordered it himself the app paid his restaurant the full twenty four 20 00:00:26,540 --> 00:00:26,550 his restaurant the full twenty four 21 00:00:26,550 --> 00:00:29,269 his restaurant the full twenty four dollars while charging him sixteen so he 22 00:00:29,269 --> 00:00:29,279 dollars while charging him sixteen so he 23 00:00:29,279 --> 00:00:32,179 dollars while charging him sixteen so he ordered ten pizzas paid $160 and had 24 00:00:32,179 --> 00:00:32,189 ordered ten pizzas paid $160 and had 25 00:00:32,189 --> 00:00:34,279 ordered ten pizzas paid $160 and had them delivered to a friend's house the 26 00:00:34,279 --> 00:00:34,289 them delivered to a friend's house the 27 00:00:34,289 --> 00:00:36,799 them delivered to a friend's house the restaurant was then paid $240 for the 28 00:00:36,799 --> 00:00:36,809 restaurant was then paid $240 for the 29 00:00:36,809 --> 00:00:39,559 restaurant was then paid $240 for the order by door - in further tests the 30 00:00:39,559 --> 00:00:39,569 order by door - in further tests the 31 00:00:39,569 --> 00:00:41,270 order by door - in further tests the restaurant prepared his friends order by 32 00:00:41,270 --> 00:00:41,280 restaurant prepared his friends order by 33 00:00:41,280 --> 00:00:43,129 restaurant prepared his friends order by boxing up the pizza base without any 34 00:00:43,129 --> 00:00:43,139 boxing up the pizza base without any 35 00:00:43,139 --> 00:00:45,680 boxing up the pizza base without any toppings maximizing the profit from the 36 00:00:45,680 --> 00:00:45,690 toppings maximizing the profit from the 37 00:00:45,690 --> 00:00:48,259 toppings maximizing the profit from the mismatched prices and it worked 38 00:00:48,259 --> 00:00:48,269 mismatched prices and it worked 39 00:00:48,269 --> 00:00:50,869 mismatched prices and it worked content strategist Rand John Roy who is 40 00:00:50,869 --> 00:00:50,879 content strategist Rand John Roy who is 41 00:00:50,879 --> 00:00:52,579 content strategist Rand John Roy who is a friend of the pizzeria owner blogged 42 00:00:52,579 --> 00:00:52,589 a friend of the pizzeria owner blogged 43 00:00:52,589 --> 00:00:55,399 a friend of the pizzeria owner blogged about it he said I was genuinely curious 44 00:00:55,399 --> 00:00:55,409 about it he said I was genuinely curious 45 00:00:55,409 --> 00:00:57,859 about it he said I was genuinely curious if doordash would catch on but they 46 00:00:57,859 --> 00:00:57,869 if doordash would catch on but they 47 00:00:57,869 --> 00:00:58,399 if doordash would catch on but they didn't 48 00:00:58,399 --> 00:00:58,409 didn't 49 00:00:58,409 --> 00:01:00,799 didn't the curiosity stemmed from the fact that 50 00:01:00,799 --> 00:01:00,809 the curiosity stemmed from the fact that 51 00:01:00,809 --> 00:01:02,359 the curiosity stemmed from the fact that they had not asked to be put on the app 52 00:01:02,359 --> 00:01:02,369 they had not asked to be put on the app 53 00:01:02,369 --> 00:01:04,579 they had not asked to be put on the app so it didn't make sense that the company 54 00:01:04,579 --> 00:01:04,589 so it didn't make sense that the company 55 00:01:04,589 --> 00:01:06,139 so it didn't make sense that the company would be selling their pizza at a loss 56 00:01:06,139 --> 00:01:06,149 would be selling their pizza at a loss 57 00:01:06,149 --> 00:01:08,270 would be selling their pizza at a loss they later found out it was part of a 58 00:01:08,270 --> 00:01:08,280 they later found out it was part of a 59 00:01:08,280 --> 00:01:10,069 they later found out it was part of a cunning strategy to build customer 60 00:01:10,069 --> 00:01:10,079 cunning strategy to build customer 61 00:01:10,079 --> 00:01:12,349 cunning strategy to build customer demand and then use that demand to get 62 00:01:12,349 --> 00:01:12,359 demand and then use that demand to get 63 00:01:12,359 --> 00:01:16,370 demand and then use that demand to get the restaurant to sign up mr. Roy says 64 00:01:16,370 --> 00:01:16,380 the restaurant to sign up mr. Roy says 65 00:01:16,380 --> 00:01:18,440 the restaurant to sign up mr. Roy says they have a test period where they 66 00:01:18,440 --> 00:01:18,450 they have a test period where they 67 00:01:18,450 --> 00:01:20,419 they have a test period where they scrape the restaurants website and don't 68 00:01:20,419 --> 00:01:20,429 scrape the restaurants website and don't 69 00:01:20,429 --> 00:01:22,639 scrape the restaurants website and don't charge any fees to anyone so they can 70 00:01:22,639 --> 00:01:22,649 charge any fees to anyone so they can 71 00:01:22,649 --> 00:01:24,109 charge any fees to anyone so they can ideally go to the restaurant with a 72 00:01:24,109 --> 00:01:24,119 ideally go to the restaurant with a 73 00:01:24,119 --> 00:01:26,120 ideally go to the restaurant with a positive order data to then get the 74 00:01:26,120 --> 00:01:26,130 positive order data to then get the 75 00:01:26,130 --> 00:01:29,240 positive order data to then get the restaurant signed on to the platform mr. 76 00:01:29,240 --> 00:01:29,250 restaurant signed on to the platform mr. 77 00:01:29,250 --> 00:01:31,010 restaurant signed on to the platform mr. Roy is of the opinion that it's bad 78 00:01:31,010 --> 00:01:31,020 Roy is of the opinion that it's bad 79 00:01:31,020 --> 00:01:33,830 Roy is of the opinion that it's bad business he says you have insanely large 80 00:01:33,830 --> 00:01:33,840 business he says you have insanely large 81 00:01:33,840 --> 00:01:36,109 business he says you have insanely large pools of capital creating an incredibly 82 00:01:36,109 --> 00:01:36,119 pools of capital creating an incredibly 83 00:01:36,119 --> 00:01:38,649 pools of capital creating an incredibly inefficient money losing business model 84 00:01:38,649 --> 00:01:38,659 inefficient money losing business model 85 00:01:38,659 --> 00:01:41,359 inefficient money losing business model doordash is backed by investment giants 86 00:01:41,359 --> 00:01:41,369 doordash is backed by investment giants 87 00:01:41,369 --> 00:01:42,050 doordash is backed by investment giants Softbank 88 00:01:42,050 --> 00:01:42,060 Softbank 89 00:01:42,060 --> 00:01:44,239 Softbank which last week posted a record-breaking 90 00:01:44,239 --> 00:01:44,249 which last week posted a record-breaking 91 00:01:44,249 --> 00:01:59,830 which last week posted a record-breaking loss of nearly 13 billion 92 00:01:59,830 --> 00:01:59,840 93 00:01:59,840 --> 00:02:02,900 [Music]