covering the week stop text alerts like Linux bias Facebook's takeover of jiffy a search engine for funny reaction images is being investigated by the UK's competition Authority jiffy's vast library of looping short video animations is hugely popular in facebook's apps but it also provides animations to competitors like tic toc snapchat snapchat snapchat and Twitter now the UK competition and Markets Authority CMA is investigating whether the purchase is a problem it has sent an enforcement order to Facebook effectively putting a hold on any merging of the companies until its investigation is over announcing the acquisition in May this year Facebook said that half of jiffy's traffic comes from Facebook apps including whatsapp and Instagram but it also said that the deal worth a reported four hundred million dollars would not affect deals in place with other partners the CMA however said it was investigating whether or not the acquisition may be expected to result in a substantial lessening of competition but the enforcement means Facebook has to keep the jiffy company staff and Technology separate from Facebook itself unless it gets advanced written permission from the CMA it is not the first time concerns have been raised about the Facebook Jaffe deal with questions raised over the level of access Facebook would have to its competitors data through the service the CMA is inviting comments until July 3rd with no date set for its decision