---
name: social-media
description: Generate and schedule platform-adapted social media posts with brand-consistent voice. Use when the user needs social media content for Twitter/X or LinkedIn, wants to promote product announcements or blog posts on social platforms, needs a consistent posting cadence, or wants to track and analyze social engagement metrics.
user-invocable: true
group: grow
prerequisites: [brand-guidelines, anti-ai-writing]
next: [social-intelligence]
workflows: [seo-content-growth, full-startup]
---

# Social Media Content Generator

Create social media posts for Twitter/X and LinkedIn that promote the startup. Posts use the brand voice, are adapted per platform norms, and follow a consistent publishing cadence.

## Workflow

### 1. Establish Voice and Visual Identity

Read SOUL.md and brand guidelines to determine voice, tone, and visual identity. All posts must reflect the documented brand personality.

### 2. Identify Post Topics

Source topics from:
- Product announcements and feature launches
- Blog posts (repurpose key insights)
- Tips and how-to content
- Behind-the-scenes / team stories
- User stories and testimonials

### 3. Draft Platform-Adapted Posts

Adapt each post to the target platform:

**Twitter/X**: Concise, casual tone. Under 280 characters for single tweets. Use threads (5 tweets max) for longer-form content like architecture breakdowns or feature deep-dives. Include relevant hashtags and mentions.

**LinkedIn**: Professional, detailed tone. Three-paragraph structure works well for announcements. Include a call to action and link to the blog post or product page.

Never copy-paste identical content across platforms. Each post should feel native to its platform.

### 4. Schedule and Publish

Maintain a consistent cadence (e.g., 3 posts per week per platform). Vary post types across the week to keep the feed diverse.

### 5. Track and Analyze

Track engagement metrics per post: likes, reposts, replies, impressions. Identify best-performing post formats and topics to inform future content. Summarize social performance metrics for investor updates.

## Post Quality Standards

Every post must include:
- A clear call to action (try, read, reply, share)
- At least one link back to the product, blog, or docs
- Platform-appropriate hashtags or mentions

## Anti-Patterns

- Identical post copy-pasted to both Twitter/X and LinkedIn with no adaptation
- Posts with no call to action, hashtags, or link back to the product
- Sporadic posting with no consistent cadence or scheduling
- Overly promotional tone that ignores the brand voice guidelines