A look at how the Parenting Journey feature reduced time-to-access for critical family services by 60% in its first year.
When a child is born in Singapore, parents suddenly find themselves navigating a maze of government agencies - the Immigration and Checkpoints Authority for the birth certificate, HDB for housing grants, Baby Bonus from MSF, and CPF contributions. Each carries its own eligibility rules, deadlines, and application portals.
The LifeSG Parenting Journey was built to change this. By aggregating services across agencies into a single, guided flow, it removed the burden of discovery from parents during one of the most demanding periods of their lives.
User research conducted in 2022 revealed three persistent pain points that parents faced when trying to access post-birth government services.
LifeSG introduced a dynamic checklist that surfaces relevant services based on the child's date of birth and the family's profile. Parents see only what applies to them, with clear deadlines and direct links to each application - no knowledge of agency structure required.
By integrating Myinfo, the platform pre-populates personal and household data across all participating agency forms. Parents confirm rather than retype - reducing average form completion time from 18 minutes to under 4 minutes.
A single dashboard aggregates application statuses from ICA, HDB, CPF, and MSF. Push notifications alert parents when action is required, replacing the need to check multiple portals independently.
Measured against a baseline cohort from the year prior to launch.
Average time from birth registration to first benefit received fell from 14 days to 5.5 days.
Representing 94% of all new births registered in Singapore during the period.
Based on 12,400 post-task survey responses collected in-app.
Building on the success of the Parenting Journey, the team is now expanding the life-moments model to cover eldercare transitions, housing upgrades, and retirement planning - applying the same cross-agency integration approach to new resident cohorts.
The underlying platform improvements - Myinfo pre-fill, cross-agency status APIs, and the guided checklist component - are being made available as shared infrastructure for other agencies to adopt independently.
Government Digital Services, Smart Nation and Digital Government Office