---
name: hypd-overview
description: What HYPD can do across Google Ads, Meta (Facebook) Ads, Microsoft Ads, LinkedIn Ads, Google Analytics (GA4), Search Console and Merchant Center. Use when the user asks what HYPD is, what it can access, or which analysis fits their question.
---

# What HYPD can do

HYPD analyses the user's real advertising and analytics data, read-only: it never changes campaigns, budgets or ads.

**Ad platforms:** Google Ads · Meta (Facebook) Ads and the Meta Ad Library · Microsoft Ads · LinkedIn Ads.

**Analytics and shopping:** Google Analytics (GA4) · Search Console · Merchant Center.

**Research:** keyword ideas with volumes and CPCs, SERP and competitor ads, Shopping sellers, and technical landing-page checks on a live URL.

**Typical questions:**

- "Audit my Google Ads account and rank the issues by impact."
- "Where am I wasting spend, and how much?"
- "Which search terms should become negative keywords?"
- "Why did performance drop last week?"
- "Build a monthly report for my client."
- "Which Merchant Center products are disapproved, and why?"
- "What is going wrong in my Meta account?"
- "How are my LinkedIn and Microsoft Ads campaigns doing?"
- "Which pages lost organic clicks in Search Console?"
- "What ads are my competitors running?"

For ready-made analyses, use the **hypd-workflows** skill. Anything else: ask in plain language.