syntax = "proto2"; option java_outer_classname = "OpenRtb"; package com.iabtechlab.openrtb.v2; // Copyright 2020 IAB Tech Lab // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. // OpenRTB extensions ("ext" fields in the spec & JSON representation) // are represented here by Protocol Buffer extensions. This proto only // reserves the range of IDs 100-9999 at every extensible object. Beware // that upstream authors of a message may reserve extension IDs for their // own use, so an author is not free to propagate a message adding their // own extensions. // OpenRTB 2.0: The top-level bid request object contains a globally unique // bid request or auction ID. This id attribute is required as is at least one // impression object (Section 3.2.2). Other attributes in this top-level object // establish rules and restrictions that apply to all impressions being offered. // // There are also several subordinate objects that provide detailed data to // potential buyers. Among these are the Site and App objects, which describe // the type of published media in which the impression(s) appear. // These objects are highly recommended, but only one applies to a given // bid request depending on whether the media is browser-based web content // or a non-browser application, respectively. message BidRequest { // Unique ID of the bid request, provided by the exchange. // REQUIRED by the OpenRTB specification. required string id = 1; // Array of Imp objects (Section 3.2.2) representing the impressions offered. // At least 1 Imp object is required. repeated Imp imp = 2; oneof distributionchannel_oneof { // Details via a Site object (Section 3.2.6) about the publisher's website. // Only applicable and recommended for websites. Site site = 3; // Details via an App object (Section 3.2.7) about the publisher's app // (non-browser applications). Only applicable and recommended for apps. App app = 4; // This object should be included if the ad supported content is a Digital // Out-Of-Home screen. A bid request with a DOOH object must not contain a // site or app object. Dooh dooh = 22; } // Details via a Device object (Section 3.2.11) about the user's // device to which the impression will be delivered. optional Device device = 5; // A Regs object (Section 3.2.16) that specifies any industry, legal, // or governmental regulations in force for this request. optional Regs regs = 14; // Details via a User object (Section 3.2.13) about the human // user of the device; the advertising audience. optional User user = 6; // Auction type, where 1 = First Price, 2 = Second Price Plus. // Refer to enum com.iabtechlab.openrtb.v3.AuctionType for generic values. // Exchange-specific auction types can be defined using values > 500. optional int32 at = 7 [default = 2]; // Maximum time in milliseconds to submit a bid to avoid timeout. // This value is commonly communicated offline. optional int32 tmax = 8; // Whitelist of buyer seats (e.g., advertisers, agencies) allowed to // bid on this impression. IDs of seats and knowledge of the // buyer's customers to which they refer must be coordinated // between bidders and the exchange a priori. // Omission implies no seat restrictions. repeated string wseat = 9; // Flag to indicate if Exchange can verify that the impressions offered // represent all of the impressions available in context (e.g., all on the // web page, all video spots such as pre/mid/post roll) to support // road-blocking. 0 = no or unknown, 1 = yes, the impressions offered // represent all that are available. optional bool allimps = 10 [default = false]; // Array of allowed currencies for bids on this bid request using ISO-4217 // alpha codes. Recommended only if the exchange accepts multiple currencies. repeated string cur = 11; // Blocked advertiser categories using the IAB content categories. repeated string bcat = 12; // The taxonomy in use for bcat. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 21 [default = 1]; // Block list of advertisers by their domains (e.g., "ford.com"). repeated string badv = 13; // Block list of applications by their platform-specific exchange // independent application identifiers. On Android, these should // be bundle or package names (e.g., com.foo.mygame). // On iOS, these are numeric IDs. repeated string bapp = 16; // Indicator of test mode in which auctions are not billable, // where 0 = live mode, 1 = test mode. optional bool test = 15 [default = false]; // Block list of buyer seats (e.g., advertisers, agencies) restricted // from bidding on this impression. IDs of seats and knowledge // of the buyer's customers to which they refer must be // coordinated between bidders and the exchange a priori. // At most, only one of wseat and bseat should be used in the // same request. Omission of both implies no seat restrictions. repeated string bseat = 17; // White list of languages for creatives using ISO-639-1-alpha-2. // Omission implies no specific restrictions, but buyers would be // advised to consider language attribute in the Device and/or // Content objects if available. repeated string wlang = 18; // Allowed list of languages for creatives using IETF BCP 47I. Omission // implies no specific restrictions, but buyers would be advised to consider // language attribute in the Device and/or Content objects if available. Only // one of wlang or wlangb should be present. repeated string wlangb = 20; // A Source object (Section 3.2.2) that provides data about the // inventory source and which entity makes the final decision. optional Source source = 19; // Extensions. extensions 100 to 9999; // OpenRTB 2.5: This object describes the nature and behavior of the entity // that is the source of the bid request upstream from the exchange. // The primary purpose of this object is to define post-auction or upstream // decisioning when the exchange itself does not control the final decision. // A common example of this is header bidding, but it can also apply to // upstream server entities such as another RTB exchange, a mediation // platform, or an ad server combines direct campaigns with 3rd party // demand in decisioning. message Source { // Entity responsible for the final impression sale decision, // where 0 = exchange, 1 = upstream source // RECOMMENDED by the OpenRTB specification. optional bool fd = 1; // Transaction ID that must be common across all participants in // this bid request (e.g., potentially multiple exchanges). // RECOMMENDED by the OpenRTB specification. optional string tid = 2; // Payment ID chain string containing embedded syntax // described in the TAG Payment ID Protocol v1.0. // RECOMMENDED by the OpenRTB specification. optional string pchain = 3; // This object represents both the links in the supply chain as well as an // indicator whether or not the supply chain is complete. message SupplyChain { // Flag indicating whether the chain contains all nodes involved in the // transaction leading back to the owner of the site, app or other medium // of the inventory, where 0 = no, 1 = yes. optional bool complete = 1; // Version of the supply chain specification in use, in the format of // “major.minor”. For example, for version 1.0 of the spec, use the string // “1.0”. optional string ver = 3; // This object is associated with a SupplyChain object as an array of // nodes. These nodes define the identity of an entity participating in // the supply chain of a bid request. message SupplyChainNode { // The canonical domain name of the SSP, Exchange, Header Wrapper, etc // system that bidders connect to. This may be the operational domain // of the system, if that is different than the parent corporate // domain, to facilitate WHOIS and reverse IP lookups to establish // clear ownership of the delegate system. This should be the same // value as used to identify sellers in an ads.txt file if one exists. optional string asi = 1; // The identifier associated with the seller or reseller account within // the advertising system. This must contain the same value used in // transactions (i.e. OpenRTB bid requests) in the field specified by // the SSP/exchange. Typically, in OpenRTB, this is publisher.id. For // OpenDirect it is typically the publisher’s organization ID. Should // be limited to 64 characters in length. optional string sid = 2; // The OpenRTB RequestId of the request as issued by this seller. optional string rid = 3; // The name of the company (the legal entity) that is paid for // inventory transacted under the given seller_id. This value is // optional and should NOT be included if it exists in the advertising // system’s sellers.json file. optional string name = 4; // The business domain name of the entity represented by this node. // This value is optional and should NOT be included if it exists in // the advertising system’s sellers.json file. optional string domain = 5; // Indicates whether this node will be involved in the flow of payment // for the inventory. When set to 1, the advertising system in the asi // field pays the seller in the sid field, who is responsible for // paying the previous node in the chain. When set to 0, this node is // not involved in the flow of payment for the inventory. For version // 1.0 of SupplyChain, this property should always be 1. It is // explicitly required to be included as it is expected that future // versions of the specification will introduce non-payment handling // nodes. Implementers should ensure that they support this field and // propagate it onwards when constructing SupplyChain objects in bid // requests sent to a downstream advertising system. optional bool hp = 6; // Extensions. extensions 100 to 9999; } // Array of SupplyChainNode objects in the order of the chain. In a // complete supply chain, the first node represents the initial // advertising system and seller ID involved in the transaction, i.e. the // owner of the site, app, or other medium. In an incomplete supply chain, // it represents the first known node. The last node represents the entity // sending this bid request. repeated SupplyChainNode nodes = 2; // Extensions. extensions 100 to 9999; } // This object represents both the links in the supply chain as well as an // indicator whether or not the supply chain is complete. optional SupplyChain schain = 4; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object describes an ad placement or impression // being auctioned. A single bid request can include multiple Imp objects, // a use case for which might be an exchange that supports selling all // ad positions on a given page. Each Imp object has a required ID so that // bids can reference them individually. // // The presence of Banner (Section 3.2.3), Video (Section 3.2.4), // and/or Native (Section 3.2.5) objects subordinate to the Imp object // indicates the type of impression being offered. The publisher can choose // one such type which is the typical case or mix them at their discretion. // Any given bid for the impression must conform to one of the offered types. message Imp { // A unique identifier for this impression within the context of the bid // request (typically, value starts with 1, and increments up to n // for n impressions). required string id = 1; // A Banner object (Section 3.2.3); required if this impression is // offered as a banner ad opportunity. optional Banner banner = 2; // A Video object (Section 3.2.4); required if this impression is // offered as a video ad opportunity. optional Video video = 3; // An Audio object; required if this impression is offered // as an audio ad opportunity. optional Audio audio = 15; // Name of ad mediation partner, SDK technology, or player responsible // for rendering ad (typically video or mobile). Used by some ad servers // to customize ad code by partner. Recommended for video and/or apps. optional string displaymanager = 4; // Version of ad mediation partner, SDK technology, or player responsible // for rendering ad (typically video or mobile). Used by some ad servers // to customize ad code by partner. Recommended for video and/or apps. optional string displaymanagerver = 5; // 1 = the ad is interstitial or full screen, 0 = not interstitial. optional bool instl = 6; // Identifier for specific ad placement or ad tag that was used to // initiate the auction. This can be useful for debugging of any issues, // or for optimization by the buyer. optional string tagid = 7; // Minimum bid for this impression expressed in CPM. optional double bidfloor = 8 [default = 0]; // Currency specified using ISO-4217 alpha codes. This may be different // from bid currency returned by bidder if this is allowed by the exchange. optional string bidfloorcur = 9 [default = "USD"]; // Indicates the type of browser opened upon clicking the // creative in an app, where 0 = embedded, 1 = native. // Note that the Safari View Controller in iOS 9.x devices is considered // a native browser for purposes of this attribute. optional bool clickbrowser = 16; // Flag to indicate if the impression requires secure HTTPS URL creative // assets and markup, where 0 = non-secure, 1 = secure. If omitted, // the secure state is unknown, but non-secure HTTP support can be assumed. optional bool secure = 12; // Array of exchange-specific names of supported iframe busters. repeated string iframebuster = 10; // Indicates whether the user receives a reward for viewing the ad, where 0 // = no, 1 = yes. Typically video ad implementations allow users to read an // additional news article for free, receive an extra life in a game, or get // a sponsored ad-free music session. The reward is typically distributed // after the video ad is completed. optional bool rwdd = 18 [default = false]; // Indicates if server-side ad insertion (e.g., stitching an ad into an // audio or video stream) is in use and the impact of this on asset and // tracker retrieval, where 0 = status unknown, 1 = all client-side (i.e., // not server-side), 2 = assets stitched server-side but tracking pixels // fired client-side, 3 = all server-side. optional int32 ssai = 19 [default = 0]; // A Pmp object (Section 3.2.17) containing any private marketplace deals // in effect for this impression. optional Pmp pmp = 11; // A Native object (Section 3.2.5); required if this impression is // offered as a native ad opportunity. optional Native native = 13; // Advisory as to the number of seconds that may elapse // between the auction and the actual impression. optional int32 exp = 14; // An array of Metric object (Section 3.2.5). repeated Metric metric = 17; // A means of passing a multiplier in the bid request, representing the // total quantity of impressions for adverts that display to more than one // person. optional Qty qty = 20; // Timestamp when the item is estimated to be fulfilled (e.g. when a DOOH // impression will be displayed) in Unix format (i.e., milliseconds since // the epoch). optional double dt = 21; // Details about ad slots being refreshed automatically. optional Refresh refresh = 22; // Extensions. extensions 100 to 9999; // OpenRTB 2.5: This object is associated with an impression as // an array of metrics. These metrics can offer insight into // the impression to assist with decisioning such as average recent // viewability, click-through rate, etc. Each metric is identified // by its type, reports the value of the metric, and optionally // identifies the source or vendor measuring the value. message Metric { // Type of metric being presented using exchange curated string // names which should be published to bidders a priori. // REQUIRED by the OpenRTB specification. optional string type = 1; // Number representing the value of the metric. // Probabilities must be in the range 0.0 - 1.0. // REQUIRED by the OpenRTB specification. optional double value = 2; // Source of the value using exchange curated string names // which should be published to bidders a priori. // If the exchange itself is the source versus a third party, // "EXCHANGE" is recommended. // RECOMMENDED by the OpenRTB specification. optional string vendor = 3; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object represents the most general type of // impression. Although the term "banner" may have very specific meaning // in other contexts, here it can be many things including a simple static // image, an expandable ad unit, or even in-banner video (refer to the Video // object in Section 3.2.4 for the more generalized and full featured video // ad units). An array of Banner objects can also appear within the Video // to describe optional companion ads defined in the VAST specification. // // The presence of a Banner as a subordinate of the Imp object indicates // that this impression is offered as a banner type impression. // At the publisher's discretion, that same impression may also be offered // as video and/or native by also including as Imp subordinates the Video // and/or Native objects, respectively. However, any given bid for the // impression must conform to one of the offered types. message Banner { // Width in device independent pixels (DIPS). // If no format objects are specified, this is an exact width // requirement. Otherwise it is a preferred width. optional int32 w = 1; // Height in device independent pixels (DIPS). // If no format objects are specified, this is an exact height // requirement. Otherwise it is a preferred height. optional int32 h = 2; // Array of format objects representing the banner sizes permitted. // If none are specified, then use of the h and w attributes // is highly recommended. repeated Format format = 15; // NOTE: Deprecated in favor of the format array. // Maximum width in device independent pixels (DIPS). optional int32 wmax = 11 [deprecated = true]; // NOTE: Deprecated in favor of the format array. // Maximum height in device independent pixels (DIPS). optional int32 hmax = 12 [deprecated = true]; // NOTE: Deprecated in favor of the format array. // Minimum width in device independent pixels (DIPS). optional int32 wmin = 13 [deprecated = true]; // NOTE: Deprecated in favor of the format array. // Minimum height in device independent pixels (DIPS). optional int32 hmin = 14 [deprecated = true]; // Unique identifier for this banner object. Recommended when Banner // objects are used with a Video object (Section 3.2.4) to represent // an array of companion ads. Values usually start at 1 and increase // with each object; should be unique within an impression. optional string id = 3; // Ad position on screen. // Refer to enum Position for generic values. optional int32 pos = 4; // Blocked banner ad types. // Refer to enum BannerAdType for generic values. repeated int32 btype = 5 [packed = true]; // Blocked creative attributes. // Refer to enum com.iabtechlab.adcom.v1.enums.Creative.Attribute for generic values. repeated int32 battr = 6 [packed = true]; // Whitelist of content MIME types supported. Popular MIME types include, // but are not limited to "image/jpg", "image/gif" and // "application/x-shockwave-flash". repeated string mimes = 7; // Specify if the banner is delivered in the top frame (true) // or in an iframe (false). optional bool topframe = 8; // Directions in which the banner may expand. // Refer to enum com.iabtechlab.adcom.v1.enums.ExpandableDirection for generic values. repeated int32 expdir = 9 [packed = true]; // List of supported API frameworks for this impression. // If an API is not explicitly listed, it is assumed not to be supported. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. repeated int32 api = 10 [packed = true]; // Relevant only for Banner objects used with a Video object // (Section 3.2.7) in an array of companion ads. Indicates the // companion banner rendering mode relative to the associated // video, where 0 = concurrent, 1 = end-card. optional bool vcm = 16; // Extensions. extensions 100 to 9999; // OpenRTB 2.4: This object represents an allowed size (i.e., // height and width combination) for a banner impression. // These are typically used in an array for an impression where // multiple sizes are permitted. message Format { // Width in device independent pixels (DIPS). optional int32 w = 1; // Height in device independent pixels (DIPS). optional int32 h = 2; // Relative width when expressing size as a ratio. optional int32 wratio = 3; // Relative height when expressing size as a ratio. optional int32 hratio = 4; // The minimum width in device independent pixels (DIPS) at // which the ad will be displayed when the size is expressed as a ratio. optional int32 wmin = 5; // Extensions. extensions 100 to 9999; } } // OpenRTB 2.0: This object represents an in-stream video impression. // Many of the fields are non-essential for minimally viable transactions, // but are included to offer fine control when needed. Video in OpenRTB // generally assumes compliance with the VAST standard. As such, the notion // of companion ads is supported by optionally including an array of Banner // objects (refer to the Banner object in Section 3.2.3) that define these // companion ads. // // The presence of a Video as a subordinate of the Imp object indicates // that this impression is offered as a video type impression. At the // publisher's discretion, that same impression may also be offered as // banner and/or native by also including as Imp subordinates the Banner // and/or Native objects, respectively. However, any given bid for the // impression must conform to one of the offered types. message Video { // Whitelist of content MIME types supported. Popular MIME types include, // but are not limited to "image/jpg", "image/gif" and // "application/x-shockwave-flash". // REQUIRED by the OpenRTB specification: at least 1 element. repeated string mimes = 1; // Indicates if the impression must be linear, nonlinear, etc. // If none specified, assume all are allowed. // Refer to enum com.iabtechlab.adcom.v1.enums.LinearityMode for generic values. optional int32 linearity = 2; // Minimum video ad duration in seconds. // RECOMMENDED by the OpenRTB specification. optional int32 minduration = 3; // Maximum video ad duration in seconds. // RECOMMENDED by the OpenRTB specification. optional int32 maxduration = 4; // Deprecated; use protocols. // Refer to enum com.iabtechlab.adcom.v1.Creative.AudioVideoType for generic values. optional int32 protocol = 5 [deprecated = true]; // Array of supported video bid response protocols. // At least one supported protocol must be specified. // Refer to enum com.iabtechlab.adcom.v1.Creative.AudioVideoType for generic values. repeated int32 protocols = 21 [packed = true]; // Width of the video player in device independent pixels (DIPS). // RECOMMENDED by the OpenRTB specification. optional int32 w = 6; // Height of the video player in device independent pixels (DIPS). // RECOMMENDED by the OpenRTB specification. optional int32 h = 7; // Indicates the start delay in seconds for pre-roll, mid-roll, or // post-roll ad placements. // Refer to enum com.iabtechlab.adcom.v1.StartDelayMode for generic values. // RECOMMENDED by the OpenRTB specification. optional int32 startdelay = 8; // Indicates the maximum number of ads that may be served into a // “dynamic” video ad pod (where the precise number of ads is not // predetermined by the seller). optional int32 maxseq = 28; // Indicates the total amount of time in seconds that advertisers may // fill for a “dynamic” video ad pod (See Section 7.6 for more details), // or the dynamic portion of a “hybrid” ad pod. This field is required // only for the dynamic portion(s) of video ad pods. This field refers to // the length of the entire ad break, whereas // minduration/maxduration/rqddurs are constraints relating to the slots // that make up the pod. optional int32 poddur = 29; // Indicates if the player will allow the video to be skipped, // where 0 = no, 1 = yes. // If a bidder sends markup/creative that is itself skippable, the // Bid object should include the attr array with an element of // 16 indicating skippable video. optional bool skip = 23; // Videos of total duration greater than this number of seconds // can be skippable; only applicable if the ad is skippable. optional int32 skipmin = 24; // Number of seconds a video must play before skipping is // enabled; only applicable if the ad is skippable. optional int32 skipafter = 25; // If multiple ad impressions are offered in the same bid request, // the sequence number will allow for the coordinated delivery of // multiple creatives. optional int32 sequence = 9 [default = 1, deprecated = true]; // For video ad pods, this value indicates that the seller can guarantee // delivery against the indicated slot position in the pod. optional int32 slotinpod = 33 [default = 0]; // Minimum CPM per second. This is a price floor for the "dynamic" // portion of a video ad pod, relative to the duration of bids an // advertiser may submit. optional double mincpmpersec = 34; // Blocked creative attributes. // Refer to enum com.iabtechlab.adcom.v1.enums.Creative.Attribute for generic values. repeated int32 battr = 10 [packed = true]; // Maximum extended video ad duration, if extension is allowed. // If blank or 0, extension is not allowed. If -1, extension is allowed, // and there is no time limit imposed. If greater than 0, then the value // represents the number of seconds of extended play supported beyond // the maxduration value. optional int32 maxextended = 11; // Minimum bit rate in Kbps. optional int32 minbitrate = 12; // Maximum bit rate in Kbps. optional int32 maxbitrate = 13; // Indicates if letter-boxing of 4:3 content into a 16:9 window is // allowed, where 0 = no, 1 = yes. optional bool boxingallowed = 14 [default = true]; // Playback methods that may be in use. If none are specified, any // method may be used. Only one method is typically used in practice. // As a result, this array may be converted to an integer in a future // version of the specification. It is strongly advised to use only // the first element of this array in preparation for this change. // Refer to enum com.iabtechlab.adcom.v1.PlaybackMethod for generic values. repeated int32 playbackmethod = 15 [packed = true]; // Supported delivery methods (e.g., streaming, progressive). // If none specified, assume all are supported. // Refer to enum com.iabtechlab.adcom.v1.enums.DeliveryMethod for generic values. repeated int32 delivery = 16 [packed = true]; // Ad position on screen. // Refer to enum com.iabtechlab.adcom.v1.PlacementPosition for generic values. optional int32 pos = 17; // Array of Banner objects (Section 3.2.3) if companion ads are available. repeated Banner companionad = 18; // Companion ads in OpenRTB 2.1 format. (Or to be precise, interpretations // based on the buggy sample message in 5.1.4, fixed later in 2.2.) optional CompanionAd companionad_21 = 22 [deprecated = true]; // List of supported API frameworks for this impression. // If an API is not explicitly listed, it is assumed not to be supported. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. repeated int32 api = 19 [packed = true]; // Supported VAST companion ad types. Recommended if companion Banner // objects are included via the companionad array. // Refer to enum com.iabtechlab.adcom.v1.CompanionType for generic values. repeated int32 companiontype = 20 [packed = true]; // Unique identifier indicating that an impression opportunity belongs to // a video ad pod. If multiple impression opportunities within a bid // request share the same podid, this indicates that those impression // opportunities belong to the same video ad pod. optional string podid = 30; // The sequence (position) of the video ad pod within a content stream. optional int32 podseq = 31 [default = 0]; // Precise acceptable durations for video creatives in seconds. This // field specifically targets the Live TV use case where non-exact ad // durations would result in undesirable ‘dead air’. This field is // mutually exclusive with minduration and maxduration; if rqddurs is // specified, minduration and maxduration must not be specified and vice // versa. repeated int32 rqddurs = 32 [packed = true]; // Placement type for the impression. // Refer to enum com.iabtechlab.adcom.v1.VideoPlacementSubtype for generic values. optional int32 placement = 26 [deprecated = true]; // Video placement type for the impression. // Refer to enum com.iabtechlab.adcom.v1.VideoPlcmtSubtype for generic values. optional int32 plcmt = 35; // The event that causes playback to end. // Refer to enum com.iabtechlab.adcom.v1.PlaybackCessationMode for generic values. optional int32 playbackend = 27; // Extensions. extensions 100 to 9999; // OpenRTB 2.1 compatibility. message CompanionAd { repeated Banner banner = 1; extensions 100 to 9999; } } // This object represents an audio type impression. Many of the fields // are non-essential for minimally viable transactions, but are included // to offer fine control when needed. Audio in OpenRTB generally assumes // compliance with the DAAST standard. As such, the notion of companion // ads is supported by optionally including an array of Banner objects // that define these companion ads. // // The presence of a Audio as a subordinate of the Imp object indicates // that this impression is offered as an audio type impression. // At the publisher's discretion, that same impression may also be offered // as banner, video, and/or native by also including as Imp subordinates // objects of those types. However, any given bid for the impression must // conform to one of the offered types. message Audio { // Content MIME types supported (e.g., "audio/mp4"). // REQUIRED by the OpenRTB specification: at least 1 element. repeated string mimes = 1; // Minimum audio ad duration in seconds. // RECOMMENDED by the OpenRTB specification. optional int32 minduration = 2; // Maximum audio ad duration in seconds. // RECOMMENDED by the OpenRTB specification. optional int32 maxduration = 3; // Indicates the total amount of time in seconds that advertisers may // fill for a “dynamic” video ad pod (See Section 7.6 for more details), // or the dynamic portion of a “hybrid” ad pod. This field is required // only for the dynamic portion(s) of video ad pods. This field refers to // the length of the entire ad break, whereas // minduration/maxduration/rqddurs are constraints relating to the slots // that make up the pod. optional int32 poddur = 25; // Array of supported audio protocols. // Refer to enum com.iabtechlab.adcom.v1.Creative.AudioVideoType for generic values. // RECOMMENDED by the OpenRTB specification. repeated int32 protocols = 4 [packed = true]; // Indicates the start delay in seconds for pre-roll, mid-roll, or // post-roll ad placements. // Refer to enum com.iabtechlab.adcom.v1.StartDelayMode for generic values. // RECOMMENDED by the OpenRTB specification. optional int32 startdelay = 5; // Precise acceptable durations for audio creatives in seconds. This // field specifically targets the live audio/radio use case where // non-exact ad durations would result in undesirable 'dead air'. This // field is mutually exclusive with minduraiton and maxduration; if // rqddurs is specified, minduraiton and maxduration must not be // specified and vice versa. repeated int32 rqddurs = 26 [packed = true]; // Unique identifier indicating that an impression opportunity belongs to // an audio ad pod. If multiple impression opportunities within a bid // request share the same podid, this indicates that those impression // opportunities belong to the same audio ad pod. optional string podid = 27; // The sequence (position) of the audio ad pod within a content stream. optional int32 podseq = 28 [default = 0]; // If multiple ad impressions are offered in the same bid request, // the sequence number will allow for the coordinated delivery of // multiple creatives. optional int32 sequence = 6 [default = 1, deprecated = true]; // For audio ad pods, this value indicates that the seller can guarantee // delivery against the indicated slot position in the pod. optional int32 slotinpod = 29 [default = 0]; // Minimum CPM per second. This is a price floor for the “dynamic” // portion of an audio ad pod, relative to the duration of bids an // advertiser may submit. optional double mincpmpersec = 30; // Blocked creative attributes. // Refer to enum com.iabtechlab.adcom.v1.enums.Creative.Attribute for generic values. repeated int32 battr = 7 [packed = true]; // Maximum extended video ad duration, if extension is allowed. // If blank or 0, extension is not allowed. If -1, extension is allowed, // and there is no time limit imposed. If greater than 0, then the value // represents the number of seconds of extended play supported beyond // the maxduration value. optional int32 maxextended = 8; // Minimum bit rate in Kbps. optional int32 minbitrate = 9; // Maximum bit rate in Kbps. optional int32 maxbitrate = 10; // Supported delivery methods (e.g., streaming, progressive). // If none specified, assume all are supported. // Refer to enum com.iabtechlab.adcom.v1.enums.DeliveryMethod for generic values. repeated int32 delivery = 11 [packed = true]; // Array of Banner objects if companion ads are available. repeated Banner companionad = 12; // List of supported API frameworks for this impression. // If an API is not explicitly listed, it is assumed not to be supported. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. repeated int32 api = 13 [packed = true]; // Supported DAAST companion ad types. Recommended if companion Banner // objects are included via the companionad array. // Refer to enum com.iabtechlab.adcom.v1.CompanionType for generic values. repeated int32 companiontype = 20 [packed = true]; // The maximum number of ads that can be played in an ad pod. optional int32 maxseq = 21; // Type of audio feed. // Refer to enum com.iabtechlab.adcom.v1.enums.FeedType for generic values. optional int32 feed = 22; // Indicates if the ad is stitched with audio content or delivered // independently, where 0 = no, 1 = yes. optional bool stitched = 23; // Volume normalization mode. // Refer to enum com.iabtechlab.adcom.v1.VolumeNormalizationMode for generic values. optional int32 nvol = 24; // Extensions. extensions 100 to 9999; } // OpenRTB 2.3: This object represents a native type impression. // Native ad units are intended to blend seamlessly into the surrounding // content (e.g., a sponsored Twitter or Facebook post). As such, the // response must be well-structured to afford the publisher fine-grained // control over rendering. // // The Native Subcommittee has developed a companion specification to // OpenRTB called the Native Ad Specification. It defines the request // parameters and response markup structure of native ad units. // This object provides the means of transporting request parameters as an // opaque string so that the specific parameters can evolve separately // under the auspices of the Native Ad Specification. Similarly, the // ad markup served will be structured according to that specification. // // The presence of a Native as a subordinate of the Imp object indicates // that this impression is offered as a native type impression. // At the publisher's discretion, that same impression may also be offered // as banner and/or video by also including as Imp subordinates the Banner // and/or Video objects, respectively. However, any given bid for the // impression must conform to one of the offered types. message Native { oneof request_oneof { // Request payload complying with the Native Ad Specification. // Exactly one of {request, request_native} should be used; // this is the OpenRTB-compliant field for JSON serialization. string request = 1; // Request payload complying with the Native Ad Specification. // Exactly one of {request, request_native} should be used; // this is an alternate field preferred for Protobuf serialization. NativeRequest request_native = 50; } // Version of the Native Ad Specification to which request complies. // RECOMMENDED by the OpenRTB specification. optional string ver = 2; // List of supported API frameworks for this impression. // If an API is not explicitly listed, it is assumed not to be supported. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. repeated int32 api = 3 [packed = true]; // Blocked creative attributes. // Refer to enum com.iabtechlab.adcom.v1.enums.Creative.Attribute for generic values. repeated int32 battr = 4 [packed = true]; // Extensions. extensions 100 to 9999; } // A programmatic impression is often referred to as a ‘spot’ in digital // out-of-home and CTV, with an impression being a unique member of the // audience viewing it. Therefore, a standard means of passing a multiplier // in the bid request, representing the total quantity of impressions, is // required. This object includes the impression multiplier, and describes // the source of the multiplier value. message Qty { // The quantity of billable events which will be deemed to have occurred if // this item is purchased. For example, a DOOH opportunity may be // considered to be 14.2 impressions. Equivalent to qtyflt in OpenRTB 3.0. optional double multiplier = 1; // The source type of the quantity measurement, ie. publisher. // RECOMMENDED by the OpenRTB specification. optional int32 sourcetype = 2; // The top level business domain name of the measurement vendor providing // the quantity measurement. // REQUIRED by the OpenRTB specification if sourcetype is equal to 1. optional string vendor = 3; // Placeholder for vendor specific extensions to this object. extensions 100 to 9999; } message Refresh { // A RefSettings object describing the mechanics of how an ad placement // automatically refreshes. repeated RefSettings refsettings = 1; // The number of times this ad slot had been refreshed since last page // load. optional int32 count = 2; // Placeholder for vendor specific extensions to this object. extensions 100 to 9999; // Information on how often and what triggers an ad slot being refreshed. message RefSettings { // The type of the declared auto refresh. optional int32 reftype = 1 [default = 0]; // The minimum refresh interval in seconds. This applies to all refresh // types. This is the (uninterrupted) time the ad creative will be // rendered before refreshing to the next creative. If the field is // absent, the exposure time is unknown. This field does not account for // viewability or external factors such as a user leaving a page. optional int32 minint = 2; // Placeholder for vendor specific extensions to this object. extensions 100 to 9999; } } // OpenRTB 2.2: This object is the private marketplace container for // direct deals between buyers and sellers that may pertain to this // impression. The actual deals are represented as a collection of // Deal objects. Refer to Section 7.2 for more details. message Pmp { // Indicator of auction eligibility to seats named in the Direct Deals // object, where 0 = all bids are accepted, 1 = bids are restricted to // the deals specified and the terms thereof. optional bool private_auction = 1 [default = false]; // Array of Deal (Section 3.2.18) objects that convey the specific deals // applicable to this impression. repeated Deal deals = 2; // Extensions. extensions 100 to 9999; // OpenRTB 2.2: This object constitutes a specific deal that was struck // a priori between a buyer and a seller. Its presence with the Pmp // collection indicates that this impression is available under the terms // of that deal. Refer to Section 7.2 for more details. message Deal { // A unique identifier for the direct deal. // REQUIRED by the OpenRTB specification. required string id = 1; // Minimum bid for this impression expressed in CPM. optional double bidfloor = 2 [default = 0]; // Currency specified using ISO-4217 alpha codes. This may be different // from bid currency returned by bidder if this is allowed // by the exchange. optional string bidfloorcur = 3 [default = "USD"]; // Whitelist of buyer seats (e.g., advertisers, agencies) allowed to // bid on this deal. IDs of seats and knowledge of the buyer's // customers to which they refer must be coordinated between bidders // and the exchange a priori. Omission implies no seat restrictions. repeated string wseat = 4; // Array of advertiser domains (e.g., advertiser.com) allowed to // bid on this deal. Omission implies no advertiser restrictions. repeated string wadomain = 5; // Optional override of the overall auction type of the bid request, // where 1 = First Price, 2 = Second Price Plus, 3 = the value passed // in bidfloor is the agreed upon deal price. Additional auction types // can be defined by the exchange. // Refer to enum com.iabtechlab.openrtb.v3.AuctionType for generic values. optional int32 at = 6; // Extensions. extensions 100 to 9999; } } } // OpenRTB 2.0: This object should be included if the ad supported content // is a website as opposed to a non-browser application. A bid request must // not contain both a Site and an App object. At a minimum, it is useful to // provide a site ID or page URL, but this is not strictly required. message Site { // Site ID on the exchange. // RECOMMENDED by the OpenRTB specification. optional string id = 1; // Site name (may be masked at publisher's request). optional string name = 2; // Domain of the site, used for advertiser side blocking. // For example, "foo.com". optional string domain = 3; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 16 [default = 1]; // Array of IAB content categories of the site. repeated string cat = 4; // Array of IAB content categories that describe the current section // of the site. repeated string sectioncat = 5; // Array of IAB content categories that describe the current page or view // of the site. repeated string pagecat = 6; // URL of the page where the impression will be shown. optional string page = 7; // Indicates if the site has a privacy policy, where 0 = no, 1 = yes. optional bool privacypolicy = 8; // Referrer URL that caused navigation to the current page. optional string ref = 9; // Search string that caused navigation to the current page. optional string search = 10; // Details about the Publisher (Section 3.2.8) of the site. optional Publisher publisher = 11; // Details about the Content (Section 3.2.9) within the site. optional Content content = 12; // Comma separated list of keywords about this site. // Note: OpenRTB 2.2 allowed an array-of-strings as alternate implementation // but this was fixed in 2.3+ where it's definitely a single string with CSV // content again. Compatibility with some OpenRTB 2.2 exchanges that adopted // the alternate representation may require custom handling of the JSON. optional string keywords = 13; // Indicates if the site has been programmed to optimize layout // when viewed on mobile devices, where 0 = no, 1 = yes. optional bool mobile = 15; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object should be included if the ad supported content // is a non-browser application (typically in mobile) as opposed to a website. // A bid request must not contain both an App and a Site object. // At a minimum, it is useful to provide an App ID or bundle, // but this is not strictly required. message App { // Application ID on the exchange. // RECOMMENDED by the OpenRTB specification. optional string id = 1; // Application name (may be aliased at publisher's request). App names for // SDK-less requests (mostly from connected TVs) can be provided by the // publisher directly in the request. optional string name = 2; // Domain of the application. For example, "mygame.foo.com". optional string domain = 3; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 17 [default = 1]; // Array of IAB content categories of the app. repeated string cat = 4; // Array of IAB content categories that describe the current section // of the app. repeated string sectioncat = 5; // Array of IAB content categories that describe the current page or view // of the app. repeated string pagecat = 6; // Application version. optional string ver = 7; // A platform-specific application identifier intended to be // unique to the app and independent of the exchange. On Android, // this should be a bundle or package name (e.g., com.foo.mygame). // On iOS, it is a numeric ID. For SDK-less requests (mostly from connected // TVs), it can be provided by the publisher directly in the request. optional string bundle = 8; // Indicates if the app has a privacy policy, where 0 = no, 1 = yes. optional bool privacypolicy = 9; // 0 = app is free, 1 = the app is a paid version. optional bool paid = 10; // Details about the Publisher (Section 3.2.8) of the app. optional Publisher publisher = 11; // Details about the Content (Section 3.2.9) within the app. optional Content content = 12; // Comma separated list of keywords about the app. optional string keywords = 13; // App store URL for an installed app; for QAG 1.5 compliance. optional string storeurl = 16; // Extensions. extensions 100 to 9999; } // This object should be included if the ad supported content is a Digital // Out-Of-Home screen. A bid request with a DOOH object must not contain a // site or app object. At a minimum, it is useful to provide id and/or // venuetypeid, but this is not strictly required. message Dooh { // Exchange provided id for a placement or logical grouping of placements. optional string id = 1; // Name of the DOOH placement. optional string name = 2; // The type of out-of-home venue. The taxonomy to be used is defined by the // venuetax field. If no venuetax field is supplied, The OpenOOH Venue // Taxonomy is assumed. repeated string venuetype = 3; // The venue taxonomy in use. optional int32 venuetypetax = 4 [default = 1]; // Details about the publisher of the placement. optional Publisher publisher = 5; // Domain of the inventory owner (e.g., "mysite.foo.com"). optional string domain = 6; // Comma separated list of keywords about the DOOH placement. optional string keywords = 7; // Details about the Content within the DOOH placement. optional Content content = 8; // Placeholder for vendor specific extensions to this object. extensions 100 to 9999; } // OpenRTB 2.0: This object describes the publisher of the media in which // the ad will be displayed. The publisher is typically the seller // in an OpenRTB transaction. message Publisher { // Exchange-specific publisher ID. optional string id = 1; // Publisher name (may be aliased at publisher's request). optional string name = 2; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 5 [default = 1]; // Array of IAB content categories that describe the publisher. repeated string cat = 3; // Highest level domain of the publisher (e.g., "publisher.com"). optional string domain = 4; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object describes the content in which the impression // will appear, which may be syndicated or non-syndicated content. // This object may be useful when syndicated content contains impressions and // does not necessarily match the publisher's general content. // The exchange might or might not have knowledge of the page where the // content is running, as a result of the syndication method. // For example might be a video impression embedded in an iframe on an // unknown web property or device. message Content { // ID uniquely identifying the content. optional string id = 1; // Content episode number (typically applies to video content). optional int32 episode = 2; // Content title. // Video Examples: "Search Committee" (television), "A New Hope" (movie), // or "Endgame" (made for web). // Non-Video Example: "Why an Antarctic Glacier Is Melting So Quickly" // (Time magazine article). optional string title = 3; // Content series. // Video Examples: "The Office" (television), "Star Wars" (movie), // or "Arby 'N' The Chief" (made for web). // Non-Video Example: "Ecocentric" (Time Magazine blog). optional string series = 4; // Content season; typically for video content (e.g., "Season 3"). optional string season = 5; // Artist credited with the content. optional string artist = 21; // Genre that best describes the content (e.g., rock, pop, etc). optional string genre = 22; // Album to which the content belongs; typically for audio. optional string album = 23; // International Standard Recording Code conforming to ISO-3901. optional string isrc = 24; // URL of the content, for buy-side contextualization or review. optional string url = 6; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 27 [default = 1]; // Array of IAB content categories that describe the content. repeated string cat = 7; // Production quality. // Refer to enum com.iabtechlab.adcom.v1.ProductionQuality for generic values. optional int32 prodq = 25; // NOTE: Deprecated in favor of prodq. // Video quality per IAB's classification. // Refer to enum com.iabtechlab.adcom.v1.ProductionQuality for generic values. optional int32 videoquality = 8 [deprecated = true]; // Comma separated list of keywords describing the content. // Note: OpenRTB 2.2 allowed an array-of-strings as alternate implementation // but this was fixed in 2.3+ where it's definitely a single string with CSV // content again. Compatibility with some OpenRTB 2.2 exchanges that adopted // the alternate representation may require custom handling of the JSON. optional string keywords = 9; // Content rating (e.g., MPAA). optional string contentrating = 10; // User rating of the content (e.g., number of stars, likes, etc.). // Refer to enum com.iabtechlab.adcom.v1.enums.ContentContext for generic values. optional string userrating = 11; // Type of content (game, video, text, etc.). optional int32 context = 20; // OpenRTB <= 2.2 compatibility; use context for 2.3+. optional string context_22 = 12; // 0 = not live, 1 = content is live (e.g., stream, live blog). optional bool livestream = 13; // 0 = indirect, 1 = direct. optional bool sourcerelationship = 14; // Details about the content Producer (Section 3.2.10). optional Producer producer = 15; // Length of content in seconds; appropriate for video or audio. optional int32 len = 16; // Media rating per QAG guidelines. // Refer to enum com.iabtechlab.adcom.v1.MediaRating for generic values. optional int32 qagmediarating = 17; // Indicator of whether or not the content is embeddable (e.g., an // embeddable video player), where 0 = no, 1 = yes. optional bool embeddable = 18; // Content language using ISO-639-1-alpha-2. optional string language = 19; // Content language using IETF BCP 47. // Only one of language or langb should be present. optional string langb = 29; // Additional content data. Each Data object represents a different // data source. repeated Data data = 28; // Details about the network the content is on. optional Network network = 30; // Details about the channel the content is on. optional Channel channel = 31; // Extensions. extensions 100 to 9999; // Retired fields. reserved 26; } // OpenRTB 2.0: This object defines the producer of the content in which // the ad will be shown. This is particularly useful when the content is // syndicated and may be distributed through different publishers and thus // when the producer and publisher are not necessarily the same entity. message Producer { // Content producer or originator ID. Useful if content is syndicated, // and may be posted on a site using embed tags. optional string id = 1; // Content producer or originator name (e.g., "Warner Bros"). optional string name = 2; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 5 [default = 1]; // Array of IAB content categories that describe the content producer. repeated string cat = 3; // Highest level domain of the content producer (e.g., "producer.com"). optional string domain = 4; // Extensions. extensions 100 to 9999; } // This object describes the network an ad will be displayed on. A Network is // defined as the parent entity of the Channel object’s entity for the // purposes of organizing Channels. Examples are companies that own and/or // license a collection of content channels (Viacom, Discovery, CBS, // WarnerMedia, Turner and others), or studio that creates such content and // self-distributes content. Name is a human-readable field while domain and // id can be used for reporting and targeting purposes. message Network { // A unique identifier assigned by the publisher. This may not be a unique // identifier across all supply sources. optional string id = 1; // Network the content is on (e.g., a TV network like "ABC"). optional string name = 2; // The primary domain of the network (e.g. "abc.com" in the case of the // network ABC). It is recommended to include the top private domain (PSL+1) // for DSP targeting normalization purposes. optional string domain = 3; // Extensions. extensions 100 to 9999; } // This object describes the channel an ad will be displayed on. A Channel is // defined as the entity that curates a content library, or stream within a // a brand name for viewers. Examples are specific view selectable ‘channels’ // within linear and streaming television (MTV, HGTV, CNN, BBC One, etc) or a // specific stream of audio content commonly called ‘stations.’ Name is a // human-readable field while domain and id can be used for reporting and // targeting purposes. message Channel { // A unique identifier assigned by the publisher. This may not be a unique // identifier across all supply sources. optional string id = 1; // Channel the content is on (e.g., a TV channel like "WABC-TV"). optional string name = 2; // The primary domain of the channel (e.g. "abc7ny.com" in the case of the // local channel WABC-TV). It is recommended to include the top private // domain (PSL+1) for DSP targeting normalization purposes. optional string domain = 3; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object provides information pertaining to the device // through which the user is interacting. Device information includes its // hardware, platform, location, and carrier data. The device can refer to a // mobile handset, a desktop computer, set top box, or other digital device. message Device { // Standard "Do Not Track" flag as set in the header by the browser, // where 0 = tracking is unrestricted, 1 = do not track. // RECOMMENDED by the OpenRTB specification. optional bool dnt = 1; // Browser user agent string. Certain data may be redacted or replaced. // RECOMMENDED by the OpenRTB specification. optional string ua = 2; // IPv4 address closest to device. // RECOMMENDED by the OpenRTB specification. optional string ip = 3; // Location of the device assumed to be the user's current location defined // by a Geo object (Section 3.2.12). // RECOMMENDED by the OpenRTB specification. optional Geo geo = 4; // Hardware device ID (e.g., IMEI); hashed via SHA1. optional string didsha1 = 5; // Hardware device ID (e.g., IMEI); hashed via MD5. optional string didmd5 = 6; // Platform device ID (e.g., Android ID); hashed via SHA1. optional string dpidsha1 = 7; // Platform device ID (e.g., Android ID); hashed via MD5. optional string dpidmd5 = 8; // IPv6 address closest to device. optional string ipv6 = 9; // Carrier or ISP (e.g., "VERIZON") using exchange curated string // names which should be published to bidders a priori. optional string carrier = 10; // Browser language using ISO-639-1-alpha-2. optional string language = 11; // Browser language using IETF BCP 47. Only one of language or langb should be present. optional string langb = 32; // Device make (e.g., "Apple"). optional string make = 12; // Device model (e.g., "iPhone"). optional string model = 13; // Device operating system (e.g., "iOS"). optional string os = 14; // Device operating system version (e.g., "3.1.2"). optional string osv = 15; // Hardware version of the device (e.g., "5S" for iPhone 5S). optional string hwv = 24; // Physical width of the screen in pixels. optional int32 w = 25; // Physical height of the screen in pixels. optional int32 h = 26; // Screen size as pixels per linear inch. optional int32 ppi = 27; // The ratio of physical pixels to device independent pixels. optional double pxratio = 28; // Support for JavaScript, where 0 = no, 1 = yes. optional bool js = 16; // Indicates if the geolocation API will be available to JavaScript // code running in the banner, where 0 = no, 1 = yes. optional bool geofetch = 29; // Network connection type. // Refer to enum com.iabtechlab.adcom.v1.enums.ConnectionType for generic values. optional int32 connectiontype = 17; // The general type of device. // Refer to enum com.iabtechlab.adcom.v1.enums.DeviceType for generic values. optional int32 devicetype = 18; // Version of Flash supported by the browser. optional string flashver = 19; // ID sanctioned for advertiser use in the clear (i.e., not hashed). optional string ifa = 20; // MAC address of the device; hashed via SHA1. optional string macsha1 = 21; // MAC address of the device; hashed via MD5. optional string macmd5 = 22; // "Limit Ad Tracking" signal commercially endorsed (e.g., iOS, Android), // where 0 = tracking is unrestricted, 1 = tracking must be limited per // commercial guidelines. // RECOMMENDED by the OpenRTB specification. optional bool lmt = 23; // Mobile carrier as the concatenated MCC-MNC code (e.g., // "310-005" identifies Verizon Wireless CDMA in the USA). // Refer to https://en.wikipedia.org/wiki/Mobile_country_code // for further examples. Note that the dash between the MCC // and MNC parts is required to remove parsing ambiguity. optional string mccmnc = 30; // Structured user agent information defined by a UserAgent object (Section 3.2.29) optional UserAgent sua = 31; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: This object encapsulates various methods for specifying a // geographic location. When subordinate to a Device object, it indicates the // location of the device which can also be interpreted as the user's current // location. When subordinate to a User object, it indicates the location of // the user's home base (i.e., not necessarily their current location). // // The lat/lon attributes should only be passed if they conform to the // accuracy depicted in the type attribute. For example, the centroid of a // geographic region such as postal code should not be passed. message Geo { // Latitude from -90.0 to +90.0, where negative is south. optional double lat = 1; // Longitude from -180.0 to +180.0, where negative is west. optional double lon = 2; // Country using ISO-3166-1 Alpha-3. optional string country = 3; // Region code using ISO-3166-2; 2-letter state code if USA. optional string region = 4; // Region of a country using FIPS 10-4 notation. While OpenRTB supports // this attribute, it has been withdrawn by NIST in 2008. optional string regionfips104 = 5; // Google metro code; similar to but not exactly Nielsen DMAs. // See Appendix A for a link to the codes. // (http://code.google.com/apis/adwords/docs/appendix/metrocodes.html). optional string metro = 6; // City using United Nations Code for Trade & Transport Locations. // See Appendix A for a link to the codes. // (http://www.unece.org/cefact/locode/service/location.htm). optional string city = 7; // Zip/postal code. optional string zip = 8; // Source of location data; recommended when passing lat/lon. // Refer to enum com.iabtechlab.adcom.v1.enums.LocationType for generic values. optional int32 type = 9; // Estimated location accuracy in meters; recommended when lat/lon // are specified and derived from a device's location services // (i.e., type = 1). Note that this is the accuracy as reported // from the device. Consult OS specific documentation // (e.g., Android, iOS) for exact interpretation. optional int32 accuracy = 11; // Number of seconds since this geolocation fix was established. // Note that devices may cache location data across multiple fetches. // Ideally, this value should be from the time the actual fix was taken. optional int32 lastfix = 12; // Service or provider used to determine geolocation from IP // address if applicable (i.e., type = 2). // Refer to enum com.iabtechlab.adcom.v1.enums.LocationService for generic values. optional int32 ipservice = 13; // Local time as the number +/- of minutes from UTC. optional int32 utcoffset = 10; // Extensions. extensions 100 to 9999; } // OpenRTB 2.6: Structured user agent information, which can be used when a client supports // User-Agent Client Hints. If both device.ua and device.sua are present in the bid request, // device.sua should be considered the more accurate representation of the device attributes. // This is because the device.ua may contain a frozen or reduced user agent string // due to deprecation of user agent strings by browsers. message UserAgent { // Each BrandVersion object identifies a browser // or similar software component. Implementers should send brands and // versions derived from the Sec-CH-UA-Full-Version-List header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. // RECOMMENDED by the OpenRTB specification. repeated BrandVersion browsers = 1; // A BrandVersion object that identifies the // user agent’s execution platform / OS. Implementers should send a brand // derived from the Sec-CH-UA-Platform header, and version derived // from the Sec-CH-UA-Platform-Version header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. // RECOMMENDED by the OpenRTB specification. optional BrandVersion platform = 2; // 1 if the agent prefers a "mobile" version of the content, if available, // i.e. optimized for small screens or touch input. // 0 if the agent prefers the "desktop" or "full" content. // Implementers should derive this value from the Sec-CH-UA-Mobile header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. optional bool mobile = 3; // Device’s major binary architecture, e.g. "x86" or "arm". // Implementers should retrieve this value from the Sec-CH-UA-Arch header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. optional string architecture = 4; // Device’s bitness, e.g. "64" for 64-bit architecture. // Implementers should retrieve this value from the Sec-CH-UA-Bitness header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. optional string bitness = 5; // Device model. Implementers should retrieve this value from the Sec-CH-UA-Model header // or an equivalent JavaScript accessor from NavigatorUAData interface. // This header or accessor are only available for browsers that support User-Agent Client Hints. optional string model = 6; // The source of data used to create this object // Refer to enum com.iabtechlab.adcom.v1.enums.UserAgentSource for generic values optional int32 source = 7 [default = 0]; // Placeholder for vendor specific extensions to this object extensions 100 to 9999; } // OpenRTB 2.6: Further identification based on User-Agent Client Hints, the BrandVersion object // is used to identify a device’s browser or similar software component, and the user agent’s // execution platform or operating system. message BrandVersion { // A brand identifier, for example, "Chrome" or "Windows". The value may be sourced // from the User-Agent Client Hints headers, representing either the // user agent brand (from the Sec-CH-UA-Full-Version header) or // the platform brand (from the Sec-CH-UA-Platform header). optional string brand = 1; // A sequence of version components, in descending hierarchical order (major, minor, micro, …) repeated string version = 2; // Placeholder for vendor specific extensions to this object extensions 100 to 9999; } // OpenRTB 2.0: This object contains information known or derived about // the human user of the device (i.e., the audience for advertising). // The user id is an exchange artifact and may be subject to rotation or other // privacy policies. However, this user ID must be stable long enough to serve // reasonably as the basis for frequency capping and retargeting. message User { // Exchange-specific ID for the user. At least one of id or buyeruid // is recommended. optional string id = 1; // Buyer-specific ID for the user as mapped by the exchange for the buyer. // At least one of buyeruid or id is recommended. optional string buyeruid = 2; // Year of birth as a 4-digit integer. optional int32 yob = 3; // Gender as "M" male, "F" female, "O" Other. (Null indicates unknown) optional string gender = 4; // Comma separated list of keywords, interests, or intent. // Note: OpenRTB 2.2 allowed an array-of-strings as alternate implementation // but this was fixed in 2.3+ where it's definitely a single string with CSV // content again. Compatibility with some OpenRTB 2.2 exchanges that adopted // the alternate representation may require custom handling of the JSON. optional string keywords = 5; // Optional feature to pass bidder data set in the exchange's cookie. // The string must be in base85 cookie safe characters and be in any format. // Proper JSON encoding must be used to include "escaped" quotation marks. optional string customdata = 6; // Location of the user's home base defined by a Geo object // (Section 3.2.12). This is not necessarily their current location. optional Geo geo = 7; // Additional user data. Each Data object (Section 3.2.14) represents a // different data source. repeated Data data = 8; // When GDPR regulations are in effect this attribute contains the // Transparency and Consent Framework’s Consent String data structure. optional string consent = 10; // Extended identifiers support in the OpenRTB specification allows buyers // to use audience data in real-time bidding. The exchange should ensure // that business agreements allow for the sending of this data. Note, it // is assumed that exchanges and DSPs will collaborate with the appropriate // regulatory agencies and ID vendor(s) to ensure compliance. message EID { // Source or technology provider responsible for the set of included IDs. // Expressed as a top-level domain. optional string source = 1; message UID { // Cookie or platform-native identifier. optional string id = 1; // Type of user agent the match is from. It is highly recommended to // set this, as many DSPs separate app-native IDs from browser-based // IDs and require a type value for ID resolution. // Refer to enum com.iabtechlab.adcom.v1.enums.AgentType for generic values. optional int32 atype = 2; // Extensions. extensions 100 to 9999; } // Array of extended ID UID objects from the given source. repeated UID uids = 2; // The canonical domain name of the entity // (publisher, publisher monetization company, SSP, Exchange, Header Wrapper, etc.) // that caused the ID array element to be added. // This may be the operational domain of the system, if that is different from the parent corporate domain, // to facilitate WHOIS and reverse IP lookups to establish clear ownership of the delegate system. // This should be the same value as used to identify sellers in an ads.txt file if one exists. // For ad tech intermediaries, this would be the domain as used in ads.txt. // For publishers, this would match the domain in the site or app object. optional string inserter = 3; // Technology providing the match method as defined in mm. // In some cases, this may be the same value as inserter. // When blank, it is assumed that the matcher is equal to the source // May be omitted when mm=0, 1, or 2. optional string matcher = 4; // Match method used by the matcher. // Refer to List: ID Match Methods in AdCOM 1.0 // https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/develop/AdCOM%20v1.0%20FINAL.md#list-id-match-methods- optional int32 mm = 5; // Extensions. extensions 100 to 9999; } // Details for support of a standard protocol for multiple third party // identity providers. repeated EID eids = 11; // Extensions. extensions 100 to 9999; } // OpenRTB 2.0: The data and segment objects together allow additional data // about the user to be specified. This data may be from multiple sources // whether from the exchange itself or third party providers as specified by // the id field. A bid request can mix data objects from multiple providers or // can have multiple data objects. // The specific data providers in use should be published by the exchange // a priori to its bidders. // This is used to send detected verticals to the buyer. // For exchange bidding, this is also used to send key // value pairs from the publisher to the buyer. // https://support.google.com/admanager/answer/177381 message Data { // Exchange-specific ID for the data provider. optional string id = 1; // Exchange-specific name for the data provider. optional string name = 2; // Array of Segment (Section 3.2.15) objects that contain the actual // data values. repeated Segment segment = 3; // Extensions. extensions 100 to 9999; // OpenRTB 2.0: Segment objects are essentially key-value pairs that // convey specific units of data about the user. The parent Data object // is a collection of such values from a given data provider. // The specific segment names and value options must be published by the // exchange a priori to its bidders. message Segment { // ID of the data segment specific to the data provider. optional string id = 1; // Name of the data segment specific to the data provider. optional string name = 2; // String representation of the data segment value. optional string value = 3; // Extensions. extensions 100 to 9999; } } // OpenRTB 2.2: This object contains any legal, governmental, or industry // regulations that apply to the request. The coppa flag signals whether // or not the request falls under the United States Federal Trade Commission's // regulations for the United States Children's Online Privacy Protection Act // ("COPPA"). Refer to Section 7.1 for more information. message Regs { // Flag indicating if this request is subject to the COPPA regulations // established by the USA FTC, where 0 = no, 1 = yes. optional bool coppa = 1; // Global Privacy Platform string containing encoded consumer privacy choices. optional string gpp = 2; // Array of GPP string section ID(s) in force for the current transaction. // In most cases, this field should have a single section ID. In rare // occasions where such a single section ID can not be determined, the // field may contain up to 2 values, separated by a comma. repeated int32 gpp_sid = 3 [packed = true]; // Flag that indicates whether or not the request is subject to GDPR regulations. optional bool gdpr = 4; // Communicates signals regarding consumer privacy under US privacy regulation. optional string us_privacy = 5; // Extensions. extensions 100 to 9999; } } // OpenRTB 2.0: This object is the top-level bid response object (i.e., the // unnamed outer JSON object). The id attribute is a reflection of the bid // request ID for logging purposes. Similarly, bidid is an optional response // tracking ID for bidders. If specified, it can be included in the subsequent // win notice call if the bidder wins. At least one seatbid object is required, // which contains at least one bid for an impression. Other attributes are // optional. To express a "no-bid", the options are to return an empty response // with HTTP 204. Alternately if the bidder wishes to convey to the exchange a // reason for not bidding, just a BidResponse object is returned with a // reason code in the nbr attribute. message BidResponse { // ID of the bid request to which this is a response. // REQUIRED by the OpenRTB specification. required string id = 1; // Array of seatbid objects; 1+ required if a bid is to be made. repeated SeatBid seatbid = 2; // Bidder generated response ID to assist with logging/tracking. optional string bidid = 3; // Bid currency using ISO-4217 alpha codes. optional string cur = 4; // Optional feature to allow a bidder to set data in the exchange's cookie. // The string must be in base85 cookie safe characters and be in any format. // Proper JSON encoding must be used to include "escaped" quotation marks. optional string customdata = 5; // Reason for not bidding. // Refer to enum com.iabtechlab.openrtb.v3.NoBidReason for generic values. optional int32 nbr = 6; // Extensions. extensions 100 to 9999; // OpenRTB 2.0: A bid response can contain multiple SeatBid objects, each on // behalf of a different bidder seat and each containing one or more // individual bids. If multiple impressions are presented in the request, the // group attribute can be used to specify if a seat is willing to accept any // impressions that it can win (default) or if it is only interested in // winning any if it can win them all as a group. message SeatBid { // Array of 1+ Bid objects (Section 4.2.3) each related to an impression. // Multiple bids can relate to the same impression. repeated Bid bid = 1; // ID of the buyer seat (e.g., advertiser, agency) on whose behalf // this bid is made. // // This ID will be used to breakdown spend and invalid traffic metrics in // IVT transparency reporting, given that it is no longer than 64 bytes. optional string seat = 2; // 0 = impressions can be won individually; 1 = impressions must be won or // lost as a group. optional bool group = 3 [default = false]; // Extensions. extensions 100 to 9999; // OpenRTB 2.0: A SeatBid object contains one or more Bid objects, // each of which relates to a specific impression in the bid request // via the impid attribute and constitutes an offer to buy that impression // for a given price. message Bid { // Bidder generated bid ID to assist with logging/tracking. // REQUIRED by the OpenRTB specification. required string id = 1; // ID of the Imp object in the related bid request. // REQUIRED by the OpenRTB specification. required string impid = 2; // Bid price expressed as CPM although the actual transaction is for a // unit impression only. Note that while the type indicates float, integer // math is highly recommended when handling currencies // (e.g., BigDecimal in Java). // REQUIRED by the OpenRTB specification. required double price = 3; // ID of a preloaded ad to be served if the bid wins. optional string adid = 4; // Win notice URL called by the exchange if the bid wins; optional means // of serving ad markup. optional string nurl = 5; oneof adm_oneof { // Optional means of conveying ad markup in case the bid wins; // supersedes the win notice if markup is included in both. // For native ad bids, exactly one of {adm, adm_native} should be used; // this is the OpenRTB-compliant field for JSON serialization. string adm = 6; // Native ad response. // For native ad bids, exactly one of {adm, adm_native} should be used; // this is the field used for Protobuf serialization. NativeResponse adm_native = 50; } // Advertiser domain for block list checking (e.g., "ford.com"). This can // be an array of for the case of rotating creatives. Exchanges can // mandate that only one domain is allowed. repeated string adomain = 7; // A platform-specific application identifier intended to be // unique to the app and independent of the exchange. On Android, // this should be a bundle or package name (e.g., com.foo.mygame). // On iOS, it is a numeric ID. optional string bundle = 14; // URL without cache-busting to an image that is representative of the // content of the campaign for ad quality/safety checking. optional string iurl = 8; // Campaign ID to assist with ad quality checking; the collection of // creatives for which iurl should be representative. optional string cid = 9; // Creative ID to assist with ad quality checking. optional string crid = 10; // The taxonomy in use. // Refer to the enum com.iabtechlab.adcom.v1.enums.CategoryTaxonomy for values. optional int32 cattax = 30 [default = 1]; // IAB content categories of the creative. repeated string cat = 15; // Set of attributes describing the creative. // Refer to enum com.iabtechlab.adcom.v1.enums.Creative.Attribute for generic values. repeated int32 attr = 11 [packed = true]; // List of supported APIs for the markup. If an API is not explicitly // listed, it is assumed to be unsupported. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. repeated int32 apis = 31 [packed = true]; // API required by the markup if applicable. // Refer to enum com.iabtechlab.adcom.v1.enums.APIFramework for generic values. optional int32 api = 18 [deprecated = true]; // Video response protocol of the markup if applicable. // Refer to enum com.iabtechlab.adcom.v1.Creative.AudioVideoType for generic values. optional int32 protocol = 19; // Creative media rating per QAG guidelines. // Refer to enum com.iabtechlab.adcom.v1.MediaRating for generic values. optional int32 qagmediarating = 20; // Reference to the deal.id from the bid request if this bid pertains to a // private marketplace direct deal. optional string dealid = 13; // Width of the creative in device independent pixels (DIPS). optional int32 w = 16; // Height of the creative in device independent pixels (DIPS). optional int32 h = 17; // Advisory as to the number of seconds the bidder is willing to // wait between the auction and the actual impression. optional int32 exp = 21; // Billing notice URL called by the exchange when a winning bid // becomes billable based on exchange-specific business policy // (e.g., typically delivered, viewed, etc.). Substitution macros // (Section 4.4) may be included. optional string burl = 22; // Loss notice URL called by the exchange when a bid is known to // have been lost. Substitution macros (Section 4.4) may be // included. Exchange-specific policy may preclude support for // loss notices or the disclosure of winning clearing prices // resulting in ${AUCTION_PRICE} macros being removed (i.e., // replaced with a zero-length string). optional string lurl = 23; // Tactic ID to enable buyers to label bids for reporting to the // exchange the tactic through which their bid was submitted. // The specific usage and meaning of the tactic ID should be // communicated between buyer and exchanges a priori. optional string tactic = 24; // Language of the creative using ISO-639-1-alpha-2. The nonstandard // code "xx" may also be used if the creative has no // linguistic content (e.g., a banner with just a company logo). optional string language = 25; // Language of the creative using IETF BCP 47. Only one of language or // langb should be present. optional string langb = 29; // Relative width of the creative when expressing size as a ratio. // Required for Flex Ads. optional int32 wratio = 26; // Relative height of the creative when expressing size as a ratio. // Required for Flex Ads. optional int32 hratio = 27; // Duration of the video or audio creative in seconds. optional int32 dur = 32; // Type of the creative markup so that it can properly be associated with // the right sub-object of the BidRequest.Imp. optional int32 mtype = 33; // Indicates that the bid response is only eligible for a specific // position within a video or audio ad pod (e.g. first position, last // position, or any). optional int32 slotinpod = 28 [default = 0]; // Extensions. extensions 100 to 9999; } } } // OpenRTB Native 1.0: The Native Object defines the native advertising // opportunity available for bid via this bid request. It must be included // directly in the impression object if the impression offered for auction // is a native ad format. // Note: Prior to VERSION 1.1, the specification could be interpreted as // requiring the native request to have a root node with a single field "native" // that would contain the NativeRequest as its value. // In 1.2 The NativeRequest Object specified here is now the root object. message NativeRequest { // Version of the Native Markup version in use. optional string ver = 1; // The Layout ID of the native ad unit. // Refer to enum LayoutId for generic values. // RECOMMENDED by OpenRTB Native 1.0; optional in 1.1, DEPRECATED in 1.2. optional int32 layout = 2; // The Ad unit ID of the native ad unit. // This corresponds to one of IAB Core-6 native ad units. // Refer to enum AdUnitId for generic values. // RECOMMENDED by OpenRTB Native 1.0; optional in 1.1, DEPRECATED in 1.2. optional int32 adunit = 3; // The context in which the ad appears. // Refer to enum ContextType for generic values. // RECOMMENDED in 1.2. optional int32 context = 7; // A more detailed context in which the ad appears. // Refer to enum com.iabtechlab.adcom.v1.enums.DisplayContextType for generic values. optional int32 contextsubtype = 8; // The design/format/layout of the ad unit being offered. // Refer to enum com.iabtechlab.adcom.v1.enums.DisplayPlacementType for generic values. // RECOMMENDED by the OpenRTB Native specification. optional int32 plcmttype = 9; // The number of identical placements in this Layout. optional int32 plcmtcnt = 4 [default = 1]; // 0 for the first ad, 1 for the second ad, and so on. Note this would // generally NOT be used in combination with plcmtcnt - either you are // auctioning multiple identical placements (in which case // plcmtcnt>1, seq=0) or you are holding separate auctions for distinct // items in the feed (in which case plcmtcnt=1, seq>=1). optional int32 seq = 5 [default = 0]; // Any bid must comply with the array of elements expressed by the Exchange. // REQUIRED by the OpenRTB Native specification: at least 1 element. repeated Asset assets = 6; // Whether the supply source / impression supports returning an assetsurl // instead of an asset object. 0 or the absence of the field indicates no such // support. // Implemented in 1.2 optional bool aurlsupport = 11; // Whether the supply source / impression supports returning a DCO URL // instead of an asset object. 0 or the absence of the field indicates no such // support. // Implemented in 1.2 // Beta feature. optional bool durlsupport = 12; // Specifies what type of event tracking is supported. // Implemented in 1.2 repeated EventTrackers eventtrackers = 13; // Set to 1 when the native ad supports buyer-specific privacy notice. // Set to 0 (or field absent) when the native ad doesn't support custom // privacy links or if support is unknown. // RECOMMENDED and implemented in 1.2 optional bool privacy = 14; // Extensions. extensions 100 to 9999; // OpenRTB Native 1.0: The main container object for each asset requested or // supported by Exchange on behalf of the rendering client. // Any object that is required is to be flagged as such. Only one of the // {title,img,video,data} objects should be present in each object. // All others should be null/absent. The id is to be unique within the // Asset array so that the response can be aligned. message Asset { // Unique asset ID, assigned by exchange. Typically a counter for the array. // REQUIRED by the OpenRTB Native specification. required int32 id = 1; // Set to true if asset is required // (exchange will not accept a bid without it). optional bool required = 2 [default = false]; // RECOMMENDED by the OpenRTB Native specification. oneof asset_oneof { // Title object for title assets. Title title = 3; // Image object for image assets. Image img = 4; // Video object for video assets. // Note that in-stream video ads are not part of Native. // Native ads may contain a video as the ad creative itself. BidRequest.Imp.Video video = 5; // Data object for brand name, description, ratings, prices etc. Data data = 6; } // Extensions. extensions 100 to 9999; // OpenRTB Native 1.0: The Title object is to be used for title element // of the Native ad. message Title { // Maximum length of the text in the title element. // RECOMMENDED that the value be either of: 25, 90, 140. // REQUIRED by the OpenRTB Native specification. required int32 len = 1; // Extensions. extensions 100 to 9999; } // OpenRTB Native 1.0: The Image object to be used for all image elements // of the Native ad such as Icons, Main Image, etc. // RECOMMENDED sizes and aspect ratios are included in com.iabtechlab.adcom.v1.NativeImageAssetType. message Image { // Type ID of the image element supported by the publisher. // The publisher can display this information in an appropriate format. // Refer to enum com.iabtechlab.adcom.v1.NativeImageAssetType for generic values. optional int32 type = 1; // Width of the image in pixels. optional int32 w = 2; // Height of the image in pixels. optional int32 h = 3; // The minimum requested width of the image in pixels. This option should // be used for any rescaling of images by the client. Either w or wmin // should be transmitted. If only w is included, it should be considered // an exact requirement. // RECOMMENDED by the OpenRTB Native specification. optional int32 wmin = 4; // The minimum requested height of the image in pixels. This option should // be used for any rescaling of images by the client. Either h or hmin // should be transmitted. If only h is included, it should be considered // an exact requirement. // RECOMMENDED by the OpenRTB Native specification. optional int32 hmin = 5; // Whitelist of content MIME types supported. Popular MIME types include, // but are not limited to "image/jpg" and "image/gif". Each implementing // Exchange should have their own list of supported types in the // integration docs. See Wikipedia's MIME page for more information and // links to all IETF RFCs. If blank, assume all types are allowed. repeated string mimes = 6; // Extensions. extensions 100 to 9999; } // OpenRTB Native 1.0: The Data Object is to be used for all non-core // elements of the native unit such as Ratings, Review Count, Stars, // Download count, descriptions etc. It is also generic for future of Native // elements not contemplated at the time of the writing of this document. message Data { // Type ID of the element supported by the publisher. The publisher can // display this information in an appropriate format. // Refer to enum com.iabtechlab.adcom.v1.NativeDataAssetType for generic values. // REQUIRED by the OpenRTB Native specification. required int32 type = 1; // Maximum length of the text in the element's response. Longer strings // may be truncated and ellipsized by Ad Exchange or the publisher during // rendering. optional int32 len = 2; // Extensions. extensions 100 to 9999; } } // OpenRTB Native 1.2: The EventTrackers object specifies the type of events // the bidder can request to be tracked in the bid response, and which types // of tracking are available for each event type, and is included as an array // in the request. message EventTrackers { // Type of event available for tracking. // Refer to enum com.iabtechlab.adcom.v1.EventType for generic values. // REQUIRED by the OpenRTB Native specification. required int32 event = 1; // Array of types of tracking available for the given event. // Refer to enum com.iabtechlab.adcom.v1.enums.EventTrackingMethod for generic values. // REQUIRED by the OpenRTB Native specification. repeated int32 methods = 2; // Extensions. extensions 100 to 9999; } } // OpenRTB Native 1.0: The native response object is the top level JSON object // which identifies an native response. // Note: Prior to VERSION 1.1, the native response's root node was an object // with a single field "native" that would contain the object above as its // value. // In 1.2 The NativeResponse Object specified here is now the root object. message NativeResponse { // Version of the Native Markup version in use. // RECOMMENDED in 1.2 optional string ver = 1; // List of native ad's assets. // RECOMMENDED in 1.0, 1.1, or in 1.2 as a fallback if assetsurl is provided. // REQUIRED in 1.2, if not assetsurl is provided. repeated Asset assets = 2; // URL of alternate source for the assets object. The expected response is a // JSON object mirroring the asset object in the bid response, subject to // certain requirements as specified in the individual objects. // Where present, overrides the assets object in the response. // Implemented in 1.2 optional string assetsurl = 6; // URL where a dynamic creative specification may be found for populating this // ad, per the Dynamic Content Ads Specification. // Note this is a beta option as the interpretation of the Dynamic Content Ads // Specification and how to assign those elementes into a native ad is outside // the scope of this spec and must be agreed offline between parties or as may // be specified in a future revision of the Dynamic Content Ads spec. // Where present, overrides the assets object in the response. // Implemented in 1.2 optional string dcourl = 7; // Destination Link. This is default link object for the ad. // Individual assets can also have a link object which applies if the asset is // activated (clicked). If the asset doesn't have a link object, the parent // link object applies. // See ResponseLink definition. // REQUIRED by the OpenRTB Native specification. required Link link = 3; // Array of impression tracking URLs, expected to return a 1x1 image or // 204 response - typically only passed when using 3rd party trackers. // To be deprecated in 1.2 - Replaced with EventTracker. repeated string imptrackers = 4; // Optional javascript impression tracker. Contains