---
name: linkedin-engine
description: Turn a founder's or team's LinkedIn presence into real buyer conversations - profile as a landing page, buyer-focused posts, and turning comments into conversations, with CCO sending the messages from the user's own LinkedIn. Use when the user asks about LinkedIn for sales, social selling, LinkedIn posts, profile optimisation, or comment-to-DM.
---

# Step 5: LinkedIn that starts conversations

**Goal:** buyers who see the user's profile or posts understand the offer, and the people who engage get a personal, human reply.

## Hand it to CCO
With CCO connected and LinkedIn set up for the workspace, CCO writes the messages and they go out from the user's own LinkedIn through the CCO browser extension, as the user's choice allows (see `get-started`), inside daily caps and working hours. It stops at once on any LinkedIn security check and tells the user. CCO never asks for or stores LinkedIn passwords.
- `cco_person` shows what CCO already knows about each person (fit, why now, buyer profile).
- `cco_log_activity` records a LinkedIn conversation or meeting that happened outside CCO, so the next step starts from it.
- LinkedIn not set up for the workspace yet: say so, and offer **Open CCO Outreach** with the link CCO returned.
- Without CCO, give the user the profile, posts and messages ready to use.

## A. The profile as a landing page
- **Headline:** who you help, and the outcome, from step 1 ("Helping Danish B2B founders book meetings with the right customers").
- **About:** the problem → what changes → proof → one call to action.
- **Featured:** one useful resource (a case, a checklist, a short video).

## B. Posts buyers read
- Write about one buyer problem per post, from real experience. Use a concrete opening line, a short story or observation, and a lesson.
- Mix three kinds:
  - **problem** (what buyers get wrong);
  - **proof** (a real result, with permission);
  - **point of view** (what you believe and why).
- One post a week that is genuinely useful beats daily filler.
- A **resource post** ("comment X and I'll send it") works only if the resource is truly useful. Send it personally.

## C. From comments to conversations
1. List the people who engaged. Prioritise those who match the ICP from step 1.
2. For each, write a **personal** first message: refer to *their* comment, give the promised resource if there was one, and ask one light question. 30–60 words.
3. Only move to a meeting when they show a need. Never pitch in the first message.
4. Respect the platform's limits and the person's "no".

## Output
- the profile rewrite (headline, about, featured);
- 4 post drafts for the month;
- the comment-to-conversation list with the messages, and how each goes out (through CCO, or ready to use).