---
name: offer-and-icp
description: Define a B2B offer and ideal customer profile (ICP) from the user's website and knowledge, and save it in CCO when connected. Use when the user asks who to sell to, how to describe what they sell, to position their offer, define personas, or before any prospecting.
---

# Step 1: offer and ideal customer

**Goal:** one sentence a buyer understands, and a description of the companies and people most likely to buy *now*.

## Hand it to CCO
With CCO connected, CCO keeps the offer and ideal customer and every search uses them: call `cco_setup` with the website and everything this conversation already holds (what they sell, customers, markets, proof points, customer examples, competitors, buyer roles, industries to avoid, tone, languages, sender name, signature). Ask the user only for what is missing. `cco_status` says whether CCO still needs anything before a first search.

## Do this
1. Ask for the user's website (and, if they have one, their best current customer).
2. Read the site and the best customer's site. Write down only what is supported by them:
   - **What you sell:** one sentence, in the buyer's words, not the product's.
   - **Three outcomes:** what changes for the customer. Use numbers only if the site states them.
   - **Proof:** named customers, cases, certifications, as found. Mark anything unverified as "Please confirm".
   - **Why customers choose you:** at most three differentiators that a competitor could not also claim.
3. Draft the ideal customer:
   - country / region, industry, company size;
   - the 1–3 roles who buy (who feels the problem, who signs);
   - **the signals that make now a good time** (for example: hiring in sales, a new leader, funding, expansion, a new site, a product launch, a regulation deadline, a tender);
   - who to avoid (too small, wrong model, existing customers, competitors).
4. Show it as a short card, and ask: "Is this right? What would you change?" Update until the user says yes.
   - With CCO: save the confirmed card with `cco_setup` (same fields) so CCO keeps it and never asks again. Then offer the first search (`find-customers`).

## Quality bar
- A stranger can tell what you sell from the first sentence.
- Every claim has a source on the user's own site or comes from the user.
- The signals are observable from the outside (you could find them on the web), not guesses about someone's mood.

## Output
A card titled **Offer and ideal customer** with: the offer sentence, outcomes, proof, differentiators, ICP, signals, exclusions, and the open questions. Keep it; every later step uses it.