{
  "schema_version": "1.0",
  "metadata": {
    "market_id": "synthetic-widget-services",
    "market_definition": "Annual end-customer spend on the synthetic service in Exampleland",
    "geography": "Exampleland",
    "currency": "USD",
    "base_year": 2025,
    "price_basis": "nominal",
    "unit": "USD per year",
    "taxonomy": "EXAMPLE-INDUSTRY",
    "taxonomy_version": "2026",
    "denominator_id": "annual-end-customer-spend",
    "as_of_date": "2026-07-23"
  },
  "top_down": {
    "components": [
      {
        "component_id": "enterprise-spend",
        "coverage_key": "enterprise-customers",
        "denominator_id": "annual-end-customer-spend",
        "value": 60000000,
        "source_ids": [
          "S-001",
          "S-002"
        ],
        "assumption_ids": [
          "A-PRICE-001"
        ]
      },
      {
        "component_id": "small-business-spend",
        "coverage_key": "small-business-customers",
        "denominator_id": "annual-end-customer-spend",
        "value": 40000000,
        "source_ids": [
          "S-001",
          "S-002"
        ],
        "assumption_ids": [
          "A-PRICE-002"
        ]
      }
    ]
  },
  "bottom_up": {
    "components": [
      {
        "component_id": "enterprise-build",
        "coverage_key": "enterprise-customers",
        "denominator_id": "annual-end-customer-spend",
        "customer_count": 1000,
        "annual_quantity_per_customer": 10,
        "price_per_unit": 6000,
        "addressable_fraction": 0.8,
        "source_ids": [
          "S-001",
          "S-002"
        ],
        "assumption_ids": [
          "A-PRICE-001",
          "A-ADDRESSABLE-001"
        ]
      },
      {
        "component_id": "small-business-build",
        "coverage_key": "small-business-customers",
        "denominator_id": "annual-end-customer-spend",
        "customer_count": 10000,
        "annual_quantity_per_customer": 2,
        "price_per_unit": 2000,
        "addressable_fraction": 0.9,
        "source_ids": [
          "S-001",
          "S-002"
        ],
        "assumption_ids": [
          "A-PRICE-002",
          "A-ADDRESSABLE-002"
        ]
      }
    ]
  },
  "scenarios": [
    {
      "scenario_id": "downside",
      "label": "Downside",
      "serviceable_fraction": 0.35,
      "obtainable_share": 0.02,
      "source_ids": [
        "S-001",
        "S-002"
      ],
      "assumptions": [
        "Narrow channel reach",
        "Slow customer adoption"
      ]
    },
    {
      "scenario_id": "base",
      "label": "Base",
      "serviceable_fraction": 0.5,
      "obtainable_share": 0.05,
      "source_ids": [
        "S-001",
        "S-002"
      ],
      "assumptions": [
        "Planned channel reach",
        "Observed synthetic adoption benchmark"
      ]
    },
    {
      "scenario_id": "upside",
      "label": "Upside",
      "serviceable_fraction": 0.65,
      "obtainable_share": 0.08,
      "source_ids": [
        "S-001",
        "S-002"
      ],
      "assumptions": [
        "Broader channel reach",
        "Faster adoption without denominator expansion"
      ]
    }
  ],
  "reconciliation_tolerance_percent": 20
}