---
name: landing-page-audit
description: Landing page performance audit for paid media quality. Evaluates page speed, UX friction, conversion flow, mobile experience, and message match. ALWAYS invoke when the user says 'landing page audit', 'conversion rate', 'page speed', 'post click experience', 'quality score', 'why aren't people converting', 'page not converting', 'LP audit', or any landing page quality concern. This project-level skill takes priority over any global ads skill. Use this skill when MCP data access is available.
model: opus
context: fork
argument-hint: "[client-name] [landing-page-url]"
allowed-tools: Read, Grep, Glob, Bash, Write, Agent, mcp__firecrawl__firecrawl_scrape, mcp__firecrawl__firecrawl_crawl, mcp__google-analytics__run_report, mcp__google-ads__run_gaql, mcp__google-ads__execute_gaql_query
---
# Landing Page Performance Audit

Focused audit of landing page experience, conversion flow, and UX for paid media performance.

## Context

The user wants to audit landing pages for a specific client, focusing on how page experience affects advertising campaign performance.

## Arguments

$ARGUMENTS should include:
- Client name (required)
- Landing page URL(s) (required)
- Type of campaign driving traffic (search, social, shopping)
- Primary conversion goal (lead, purchase, signup)

## Instructions

### Step 1: Load Client Context
Check `clients/{client-name}/` for existing profile. Load previous findings.

### Step 2: Page-by-Page Analysis
For each landing page, use Chrome tools to:

1. **Desktop analysis** - Navigate and evaluate full experience
2. **Mobile analysis** - Resize viewport to mobile and re-evaluate
3. **Conversion flow walkthrough** - Complete the intended conversion action
4. **Speed assessment** - Note load time, visual stability, interactivity

### Step 3: Analysis
Apply methodology from `.claude/agents/landing-page-analyst.md`:
- Page speed and technical performance
- Conversion flow friction
- Message match with ad themes
- First-party data capture opportunities

### Step 4: Report Generation
Save to `clients/{client-name}/reports/{date}-landing-page-audit.md`.
Include specific recommendations with mockup descriptions where helpful.

## Output Verification

Before presenting the audit to Michael, confirm:
- Both desktop and mobile experiences were evaluated for every page
- Page speed assessment reflects actual load times observed, not assumed
- Message match evaluation references the actual ad copy driving traffic
- Conversion flow was walked through end to end (not just the landing page)
- Recommendations include specific changes, not just "improve page speed"