# Privacy Policy — Sticks HD

**Last updated: April 25, 2026**

This Privacy Policy describes how Sticks HD ("the App") collects, uses, and shares information when you use the App on your iOS device.

---

## 1. Information We Collect

### a) Analytics Data
The App uses **Amplitude** (EU server zone) to collect anonymous usage analytics. This includes in-app events such as:
- App launch
- Game started, paused, completed, or abandoned
- Menu navigation (play, rankings, about)
- Sound settings toggled (music / SFX on or off)
- In-app purchase interactions (Remove Ads button tapped, purchase completed or restored)

These events do not include your name, email address, or any personally identifiable information. Amplitude assigns an anonymous device identifier to correlate events from the same device.

### b) Advertising Data
If you have not purchased the "Remove Ads" option, the App displays advertisements powered by **Google AdMob**. Google may collect and use the following data to serve personalized ads:

- Advertising identifiers (IDFA / IDFV)
- IP address
- Device information (model, OS version, language, time zone)
- Ad interaction data (impressions, clicks)
- Approximate location derived from IP address

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, the App presents a consent dialog powered by Google's User Messaging Platform (UMP) before loading any ads. Personalized advertising requires your explicit consent.

### c) Game Center (GameKit)
If you opt in to Apple Game Center, your Game Center alias and scores are shared with Apple's leaderboard service. This is governed by Apple's Privacy Policy and requires a Game Center account.

### d) Local Data (on-device only)
- **Game records and settings** — scores, player names, and sound preferences are stored locally on your device using Core Data. This data never leaves your device.
- **In-app purchase status** — whether you have purchased "Remove Ads" is stored in your device's Keychain. It is not transmitted to our servers.

### e) Push Notifications
The App may request permission to send local notifications (reminders to play). No notification data is sent to external servers.

---

## 2. How We Use the Information

| Data | Purpose |
|---|---|
| Analytics events (Amplitude) | Understand how players use the App and improve gameplay |
| Advertising identifiers (AdMob) | Serve relevant ads; fund the free version of the App |
| Game Center scores | Display global and local leaderboards |
| Local game records | Display your personal ranking history |

We do not sell, rent, or trade your personal information to third parties.

---

## 3. Third-Party Services

The App integrates the following third-party SDKs, each governed by its own privacy policy:

| Service | Purpose | Privacy Policy |
|---|---|---|
| Google AdMob | In-app advertising | https://policies.google.com/privacy |
| Google User Messaging Platform | GDPR / consent management | https://policies.google.com/privacy |
| Amplitude | Usage analytics (EU zone) | https://amplitude.com/privacy |
| Apple Game Center | Leaderboards | https://www.apple.com/legal/privacy/ |
| Apple StoreKit | In-app purchases | https://www.apple.com/legal/privacy/ |

---

## 4. Your Choices and Rights

### Advertising
- You can **purchase "Remove Ads"** within the App to disable all advertising entirely.
- On iOS, you can limit ad tracking in **Settings → Privacy & Security → Tracking**.
- For EEA/UK/CH users, you can withdraw or change your ad consent by deleting and reinstalling the App (this resets the UMP consent state).

### Analytics
Amplitude analytics are anonymous and session-based. No opt-out is currently offered in the App UI, but the data collected contains no personally identifiable information.

### Game Center
You can disable Game Center integration in **Settings → Game Center** on your device.

### GDPR / EEA Rights
If you are in the European Economic Area, United Kingdom, or Switzerland, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to data processing for advertising purposes (via the in-app consent dialog)

To exercise these rights, contact us at the address below.

---

## 5. Children's Privacy

The App does not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us and we will delete it promptly.

---

## 6. Data Retention

- **Analytics data** is retained by Amplitude according to their data retention policy.
- **Advertising data** is retained by Google according to their data retention policy.
- **On-device data** (scores, settings) remains on your device until you delete the App.

---

## 7. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the App after changes are posted constitutes acceptance of the updated policy.

---

## 8. Contact

If you have questions about this Privacy Policy, please contact:

**Henrique Morbin**