--- name: presentation-pitch-deck description: Create investor pitch decks designed to stand alone without a presenter. Follows Sequoia/YC frameworks with traction-first structure and standalone readability. Use when creating a "pitch deck", "investor presentation", "fundraising deck", or any deck sent async to investors, partners, or stakeholders who won't have the presenter alongside. --- # Pitch Deck Create investor-ready pitch decks that get meetings, pass AI screening, and tell your story without you in the room. ## Pitch Deck vs. Presented Deck | Aspect | Presented Deck | Pitch Deck | |--------|---------------|------------| | Text density | Minimal — speaker adds context | Higher — must stand alone | | Structure | Flexible narrative | Expected frameworks (Sequoia, YC) | | Traction | Discussed verbally | Shown prominently with charts | | The Ask | Built to naturally | Explicit dedicated slide | | Length | Flexible | 10-15 slides max | | Reading speed | 3 sec/slide (glance media) | 30-60 sec/slide (studied) | ## The 10-Slide Framework ### Slide 1: Title Company name, one-line description, contact info, optional traction hook. ### Slide 2: Problem The pain point — who experiences it, why it's urgent. Lead with customer quotes or data. If the problem isn't real or urgent, nothing else matters. ### Slide 3: Solution Product in 30 seconds. Show transformation ("Before → After"), not feature lists. ### Slide 4: Traction Charts over text. Revenue, users, growth rate, milestones, customer logos. Move this earlier if numbers are strong. ### Slide 5: Market Size TAM, SAM, SOM with clear definitions. Bottom-up calculation preferred. Why now? ```markdown **TAM:** $X global market **SAM:** $Y — target segment in target geographies **SOM:** $Z — specific niche you're capturing now ``` ### Slide 6: Business Model How you make money. Pricing structure, unit economics (CAC, LTV, payback), path to profitability. ### Slide 7: Competition Competitive landscape (matrix or quadrant). Your differentiation. Never say "no competition." ### Slide 8: Team Photos, names, one-line credentials. Why this team wins. Key advisors if notable. ### Slide 9: Financials & Roadmap Revenue projections (realistic), key milestones, use of funds preview, path to next round. ### Slide 10: The Ask Amount, use of funds breakdown, milestones it unlocks, clear CTA. ```markdown **Raising:** $XM [Stage] **Use of Funds:** - 50% Product (core features, AI capabilities) - 30% Go-to-market (sales team, partnerships) - 20% Operations (support, infrastructure) **Next step:** 30-minute call to discuss partnership ``` ## Writing for Async Reading ### Headlines: Bold but complete ``` Bad: "Traction" (too sparse for async) Good: "1,000+ Customers, $10M ARR, 10% MoM Growth" ``` ### Body text: More context, still scannable - 2-3 bullet points per section, each a complete thought - Bold the key phrase, explain after ### Data: Always visualize Charts > Tables > Bullets > Paragraphs ### The "Forwardable" Test If an associate forwards this to a partner with no context, does it make sense? ## AI Screening Modern VC firms use AI to screen decks. Optimize for extraction: - Clear slide titles matching expected categories - Metrics in text, not just images - Consistent formatting so data can be parsed ## Common Mistakes | Mistake | Why it fails | |---------|-------------| | No clear ask | Investors don't know what you want | | Features over benefits | They care about outcomes, not specs | | TAM fantasy | "$1T market" without credible math | | No traction proof | Words without evidence | | Too many slides | 20+ signals lack of focus | | No team photos | Feels impersonal, forgettable | ## Format Guidelines - **10 slides ideal**, 15 max. Appendix slides clearly separated. - **PDF for sending** — under 10MB, named `Company - Stage Deck - Month Year.pdf` - **High contrast** for data visualization, readable at 50% zoom (how VCs often review) ## Workflow 1. **Clarify the raise** — stage, amount, use of funds 2. **Identify traction** — what's the strongest proof point? 3. **Choose framework** — Sequoia (story-driven) or YC (traction-driven) 4. **Draft 10 slides** — one idea per slide 5. **Apply forwardable test** — does each slide work standalone? 6. **Cut ruthlessly** — every slide must earn its place