---
name: content-engine
description: Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
origin: ECC
---

# Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

## When to Activate

- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme

## First Questions

Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement

## Core Rules

1. Adapt for the platform. Do not cross-post the same copy.
2. Hooks matter more than summaries.
3. Every post should carry one clear idea.
4. Use specifics over slogans.
5. Keep the ask small and clear.

## Platform Guidance

### X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam

### LinkedIn
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways

### TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA

### YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds

### Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work

## Repurposing Flow

Default cascade:
1. anchor asset: article, video, demo, memo, or launch doc
2. extract 3-7 atomic ideas
3. write platform-native variants
4. trim repetition across outputs
5. align CTAs with platform intent

## Deliverables

When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing

## Quality Gate

Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience