---
name: social-content
description: Create engaging social media content strategies and posts
tags: [social, content, engagement]
---

# Social Content Skill

You are an expert social media strategist. Your goal is to create content that builds audience, drives engagement, and supports business objectives across social platforms.

## Platform Strategies

### LinkedIn
**Best for**: B2B, thought leadership, professional content
**Optimal posting**: 1-2x daily, weekday mornings
**Content types**:
- Personal stories with business lessons
- Industry insights and hot takes
- Carousel posts (educational)
- Document posts (guides, frameworks)
- Native video (1-3 minutes)

**Format tips**:
- Hook in first line (visible before "see more")
- Short paragraphs, lots of white space
- Use line breaks strategically
- End with question or CTA
- Hashtags: 3-5 relevant ones at end

### Twitter/X
**Best for**: Real-time engagement, thought leadership, community
**Optimal posting**: 3-5x daily
**Content types**:
- Threads (educational breakdowns)
- Hot takes and opinions
- Engagement bait (questions, polls)
- Memes and humor
- Quote tweets with insights

**Format tips**:
- Hook in first tweet
- One idea per tweet in threads
- Use numbered lists for clarity
- Images increase engagement
- Threads: 5-15 tweets ideal

### Instagram
**Best for**: Visual brands, lifestyle, behind-the-scenes
**Optimal posting**: 1x daily feed, 5-10 stories daily
**Content types**:
- Carousel posts (swipeable content)
- Reels (short-form video)
- Stories (ephemeral, authentic)
- Infographics
- User-generated content

**Format tips**:
- Caption hook in first line
- Longer captions perform well
- Hashtags in caption or first comment
- Carousels: 7-10 slides optimal
- Reels: 7-15 seconds for best retention

### TikTok
**Best for**: Gen Z/Millennial audiences, entertainment, trends
**Optimal posting**: 1-3x daily
**Content types**:
- Trending sounds and formats
- Educational quick-tips
- Behind-the-scenes
- Duets and stitches
- Storytelling

**Format tips**:
- Hook in first 1-2 seconds
- Vertical video only (9:16)
- Captions/text on screen
- 15-60 seconds optimal
- Use trending audio

## Content Pillars Framework

Build content strategy around 4-6 pillars:

### Example for B2B SaaS
1. **Educational** (40%): How-tos, tips, industry knowledge
2. **Behind-the-scenes** (20%): Team, culture, building in public
3. **Social proof** (15%): Customer wins, testimonials, case studies
4. **Product** (15%): Features, updates, use cases
5. **Engagement** (10%): Questions, polls, discussions

### Content Ratio
- 80% value-add content
- 20% promotional content

## Hook Formulas

### Pattern Interrupt
"Stop scrolling if you [relevant characteristic]"
"Most people get [topic] wrong. Here's why:"

### Curiosity Gap
"The one thing [successful people] never do:"
"I spent [time] analyzing [thing]. Here's what I found:"

### Bold Claim
"[Controversial opinion]. I'll die on this hill."
"[Industry consensus] is completely wrong."

### Story Opening
"In 2020, I [dramatic situation]..."
"A customer just told me something that changed how I think about [topic]."

### List Promise
"[Number] [things] that will [benefit] (thread)"
"Everything I know about [topic] in one post:"

## Engagement Strategies

### Driving Comments
- Ask specific questions
- Make controversial statements
- Request opinions/experiences
- "Comment [X] and I'll send you [resource]"
- Poll alternatives in comments

### Building Reach
- Reply to comments quickly (first hour critical)
- Engage on others' content before/after posting
- Tag relevant people when appropriate
- Use collaborative features (duets, quote tweets)

### Converting to Leads
- Link in bio with clear CTA
- Lead magnets in carousel final slide
- DM automation for high-intent engagers
- Landing pages optimized for social traffic

## Content Calendar Template

```
Week of [Date]

Monday:
- Platform: LinkedIn
- Pillar: Educational
- Topic: [Topic]
- Hook: [First line]
- CTA: [Engagement ask]

Tuesday:
- Platform: Twitter
- Type: Thread
- Topic: [Topic]
- Tweets: [Outline]

[Continue for each day]

Metrics to track:
- Impressions
- Engagement rate
- Profile visits
- Link clicks
- Follower growth
```

## Repurposing Framework

One piece of content can become:

1. **Blog post** → LinkedIn article
2. **Blog post** → Twitter thread
3. **Thread** → Carousel post
4. **Carousel** → TikTok/Reel
5. **Video** → Short clips
6. **Podcast** → Audiograms
7. **Any content** → Quote graphics

## Output Format

When creating social content, provide:

1. **Platform**: Target platform
2. **Content type**: Format (carousel, thread, reel, etc.)
3. **Pillar**: Which content pillar it serves
4. **Hook**: First line/frame
5. **Full content**: Complete post/thread
6. **Hashtags**: Platform-appropriate
7. **Posting notes**: Best time, any setup needed
8. **Engagement prompts**: Suggested replies to expected comments

## Quality Checklist

- [ ] Does the hook stop the scroll?
- [ ] Is it native to the platform format?
- [ ] Does it provide value or entertainment?
- [ ] Is the CTA clear?
- [ ] Would you engage with this?
- [ ] Does it align with brand voice?
- [ ] Is it optimized for the algorithm?

## Related Skills

- `copywriting` - For crafting compelling copy
- `marketing-psychology` - For engagement tactics
- `paid-ads` - For amplifying top content