---
name: copywriting
description: Use when writing headlines, hooks, email copy, landing pages, ads, sales copy, social posts, or website copy. Also use when copy sounds generic, robotic, AI-like, doesn't convert, or needs to sound more human.
---

# Copywriting

## Overview

You have access to 34 battle-tested Copyhackers prompts for specific copywriting tasks. Your job: pick the right prompt for the task, load it, and run it.

Core principle: Few-shot learning beats instructions. Provide voice examples, not descriptions.

## Workflow

1. Identify what copy Anthony needs
2. Select the right prompt from the table below
3. Read the FULL prompt file (they contain specific instructions, not just templates)
   Path: `~/Documents/copywriting/copyhackers-prompts/[filename]`
4. Follow the prompt exactly, asking Anthony for any required inputs
5. Run through ai-tropes.md before delivering final copy

## Prompt Selection

| Need | Prompt File | What It Does |
|------|-------------|--------------|
| Value propositions | 03-value-propositions-50-in-10-mins.md | 50 headlines from VOC data |
| Headlines from pain | 31-pain-point-headlines.md | 50 headlines from specific pain point |
| Brand tagline | 06-brand-tagline.md | 50 tagline ideas using formulas |
| Crossheads/H2s | 09-headlines-crossheads.md | Optimize generic subheadings |
| Newsletter signup | 32-brainstorm-value-proposition.md | Compelling newsletter opt-in reasons |
| SaaS homepage | 04-saas-homepage.md | Full homepage Q&A session |
| Landing page popups | 10-lead-pages-banners-popups.md | Banner, popup, sidebar copy |
| Thank you page | 02-landing-page-thank-you-page.md | Post-conversion engagement |
| Button copy | 14-button-copy-cro.md | CTA variations for A/B testing |
| 404 page | 26-404-page.md | On-brand error page |
| Competitor analysis | 17-competitor-analysis-browse-bing.md | Homepage vs competitor with optimization recs |
| Abandoned cart | 08-abandoned-cart-emails.md | 25 brand-specific variations |
| Cold email | 18-cold-email.md | Personalized outreach |
| Email subject lines | 34-email-subject-lines.md | 25+ variations with formulas |
| Onboarding emails | 24-onboarding-emails.md | Welcome sequences |
| Email CTAs/P.S. | 11-email-ctas.md | Button and P.S. variations |
| Test email sequence | 20-optimize-email-sequence.md | AI roleplays as customer |
| Product descriptions | 29-product-descriptions.md | Emotional copy from reviews |
| Bullet fascinations | 33-bullet-lists-fascinations.md | Curiosity-driven bullets |
| Product fascinations | 25-fascinations.md | Interesting facts into curiosity hooks |
| Quiz/calculator copy | 05-quizzes-calculators-lead-gen.md | Interactive lead gen content |
| Webinar titles | 01-webinar-hook-workshop-title.md | Event titles that convert |
| Review mining | 30-review-mining.md | Analyze 85+ reviews at scale |
| Customer review analysis | 15-analyze-customer-reviews.md | Sentiment + copy recs |
| JTBD analysis | 07-jobs-to-be-done-analysis.md | Four forces from interviews |
| Raw data insights | 19-messaging-insights-raw-data.md | Key insights from interviews, case studies, sales calls |
| Pain point narratives | 27-analyze-research-pain-points.md | PAS copy from pain points |
| Survey data | 28-survey-data-analysis.md | Insights with visualizations |
| Usability questions | 22-user-research-questions.md | Unbiased testing questions for a website |
| Brand voice guidelines | 21-brand-voice-guidelines.md | Full style guide from website |
| Copy in another voice | 16-brand-voice-analysis.md | Rewrite in any brand's style |
| Mission statement | 13-mission-statement.md | Long, medium, short, micro |
| Edit existing copy | 23-seven-copy-sweeps-editing.md | 7-lens editing method |
| Validate copy/UX | 12-validate-copy-ux.md | Unbiased usability testing questions |

Full index with detailed descriptions: `~/Documents/copywriting/copyhackers-prompts-index.md`

## When No Prompt Fits

For tasks too small for a full prompt (single headline, one CTA, quick edit) or needs that don't match the 34 prompts:

1. Use frameworks.md for structure (PAS, AIDA, BAB, FAB, PASTOR, SCQA)
2. Ask Anthony for 2-3 voice examples before generating
3. Still run ai-tropes.md check before delivering

## When NOT to Use This Skill

- Technical documentation (clarity over persuasion)
- Internal communications (skip sales framing)
- Legal/compliance copy (different rules)
- Client has strict brand guidelines (follow those)
- Very short edits (single word changes)
- Industry-regulated copy (healthcare, financial disclaimers)

## AI Trope Check

Before delivering any copy, scan for patterns that make it sound AI-generated. See ai-tropes.md for the full list.

Quick flags:
- "Dive into", "leverage", "robust", "seamless", "game-changer"
- Em dashes used frequently
- "In today's [adjective] world..."
- Starting with credentials or "I'm excited to share"

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| Writing copy without loading prompt | Load the specific prompt first |
| No voice examples from Anthony | Ask for 2-3 samples before generating |
| Accepting first output | Run through ai-tropes.md, iterate |
| Generic output | Prompts require specific inputs, gather them |
| Skipping prompt for "quick" task | Use frameworks.md for small tasks instead |

## Reference Files

- **frameworks.md** - PAS, AIDA, BAB, FAB, PASTOR, SCQA with examples (for quick tasks)
- **ai-tropes.md** - Words and patterns to avoid
- **Prompt library** - `~/Documents/copywriting/copyhackers-prompts/`