---
name: ai-agent-pricing
description: Better proposals, faster closes. Use when creating AI agent pricing, automation proposals, ROI calculations, or sales materials. Generates professional pricing pages, case studies, and closing scripts for AI automation services.
---

# AI Agent Pricing

Create winning proposals that close deals faster.

## Quick Actions

| Need | Action |
|------|--------|
| Full proposal | → Generate Proposal (below) |
| Calculate ROI | → `references/roi-calculator.md` |
| Pricing page | → `assets/templates/pricing-page.md` |
| Case study | → `assets/templates/case-study.md` |
| Objection handling | → `references/closing-scripts.md` |

## Proposal Generator

### Step 1: Discovery Questions

Ask the client:
1. **Pain**: What manual task takes most time?
2. **Cost**: How many hours/week? What's the hourly cost?
3. **Impact**: What happens when it's not done?
4. **Timeline**: When do you need this solved?
5. **Budget**: What would you pay to make this go away?

### Step 2: Calculate Value

```
Hours saved/month: [X]
Fully-loaded cost/hour: $[Y] (salary + overhead)
Monthly value created: X × Y = $[Z]
Annual value: Z × 12 = $[A]

Your price target: 10-25% of annual value
```

### Step 3: Select Pricing Model

| Model | Best For | Structure |
|-------|----------|-----------|
| **Monthly Retainer** | Predictable, ongoing | $X/mo flat fee |
| **Usage-Based** | Variable workloads | Base + per-task |
| **Value Share** | High-impact, trusted | % of savings |
| **Project** | One-time builds | Fixed price |

### Step 4: Build The Proposal

Use this structure:

```markdown
# [Company Name] AI Automation Proposal

## The Problem
[1-2 sentences on their pain point]

## The Solution
[Your AI agent description - 3 bullets max]

## Expected Results
- Save [X] hours/week
- Reduce errors by [Y]%
- [Specific outcome they mentioned]

## Investment
| Item | Price |
|------|-------|
| Setup (one-time) | $X |
| Monthly service | $Y/mo |

## ROI Summary
- Monthly value created: $Z
- Monthly investment: $Y
- Net gain: $[Z-Y]/month
- Payback: [days] days

## Next Steps
1. Sign this proposal
2. [X] days: Discovery call
3. [Y] days: Agent delivered
4. [Z] days: Full deployment

---
Valid for 7 days
```

## Pricing Tiers (Standard)

### Starter - $297/mo
- 1 AI agent
- Up to 1,000 tasks/mo
- Email support
- Basic integrations (2)

### Growth - $697/mo
- 3 AI agents
- Up to 5,000 tasks/mo
- Priority support
- Advanced integrations (5)
- Custom training

### Scale - $1,997/mo
- 10 AI agents
- Unlimited tasks
- Dedicated support
- All integrations
- Custom development
- SLA guarantee

### Enterprise - Custom
- Unlimited agents
- On-prem option
- White-label
- Dedicated team

## Usage-Based Pricing

```
Base: $99/mo (includes 500 tasks)
Tasks: $0.02 each over 500
API calls: $0.001 each
AI tokens: Pass-through + 20%

Example:
- 2,000 tasks = $99 + (1,500 × $0.02) = $129/mo
```

## Value-Based Pricing

```
Discovery: 2-hour paid session ($500)
→ Identifies automation opportunity
→ Documents current costs

Proposal:
- Setup fee: 1 month of savings
- Monthly: 15-20% of ongoing savings
- Minimum: $500/mo

Example:
Client saves 40 hrs/mo at $50/hr = $2,000/mo value
- Setup: $2,000
- Monthly: $400/mo (20%)
- Annual: $6,800 (you) vs $24,000 (value) = 3.5x ROI for client
```

## Israeli Market (NIS)

### Standard Tiers
| Tier | USD | NIS (inc. VAT) |
|------|-----|----------------|
| Starter | $297 | ₪1,290 |
| Growth | $697 | ₪2,990 |
| Scale | $1,997 | ₪7,990 |

### Payment Terms
- Credit card: Immediate
- Bank transfer: Net 30
- Common: 3-6 month prepay (10% discount)

### VAT Notes
- Always quote VAT-inclusive for B2C
- B2B: Quote net + 17% VAT
- Export services: 0% VAT (keep proof)

## Pricing Psychology

### Anchor High
Show the expensive option first. Makes mid-tier feel reasonable.

### Show Value, Not Cost
"This automation saves you $4,000/mo" not "This costs $500/mo"

### Use Odd Numbers
$297 feels researched. $300 feels rounded/arbitrary.

### Bundle Everything
"Includes setup, training, and 30-day support" > listing each

### Create Urgency
"Price valid for 7 days" or "Next 3 clients get..."

### Offer Annual
20% discount for annual = better cash flow, lower churn

## Common Objections

| Objection | Response |
|-----------|----------|
| "Too expensive" | "Let's look at what it costs you NOT to do this..." |
| "Need to think" | "Of course. What specifically would you need to know?" |
| "Can't decide alone" | "Let's set up a call with [stakeholder] together" |
| "Build in-house" | "That's months + $X in salary. We're live in 2 weeks" |
| "Cheaper competitor" | "What's missing from their solution?" |

See `references/closing-scripts.md` for full responses.

## Proposal Delivery

### Email Template
```
Subject: [Company] AI Automation Proposal

Hi [Name],

Great call today. As promised, here's the proposal for automating [task].

Summary:
- Problem: [pain point]
- Solution: [AI agent type]
- Investment: $X/mo
- ROI: Xх within [Y] months

[Link to proposal]

I'm available [times] for questions. The proposal is valid until [date].

Best,
[You]
```

### Follow-Up Sequence
- Day 0: Send proposal + email
- Day 2: "Any questions?" check-in
- Day 5: "Valid until [date]" reminder
- Day 7: "Should I close this out?" final

## References

| Topic | File |
|-------|------|
| ROI Calculator | `references/roi-calculator.md` |
| Closing Scripts | `references/closing-scripts.md` |
| Pricing Psychology | `references/pricing-psychology.md` |

## Templates

| Template | File |
|----------|------|
| Pricing Page HTML | `assets/templates/pricing-page.md` |
| Case Study | `assets/templates/case-study.md` |
| Proposal PDF | `assets/templates/proposal.md` |
| Invoice | `assets/templates/invoice.md` |