--- name: dramatic-2000ms-plus description: Use when building extended animation sequences over 2000ms - cinematic intros, story sequences, premium experiences where animation IS the product --- # Dramatic Animations (2000ms+) Beyond 2000ms, animation becomes **cinema**. These aren't UI transitions - they're short films embedded in your product. Reserve for moments that define your brand. ## Disney Principles at Dramatic Scale ### Full Cinematic Treatment **Squash & Stretch**: Fully animated character - 40%+ deformation for organic, living motion. Physics-defying when needed. **Anticipation**: Dramatic tension - 400-600ms build-up. The audience waits with expectation. **Staging**: Cinematography - establishing shots, close-ups, reveals. Think in scenes, not states. **Straight Ahead/Pose to Pose**: Hybrid approach - pose-to-pose structure with straight-ahead detail passes. **Follow Through**: Extended ecosystem - everything continues moving after primary action. World feels alive. **Slow In/Slow Out**: Emotional timing - curves match narrative beats. Pause for emphasis. **Arcs**: Choreographed paths - every element's path is intentionally designed. **Secondary Action**: Full orchestration - layers of motion at different scales and speeds. **Timing**: 120+ frames at 60fps. Full animation production values. **Exaggeration**: Artistic license - break physics for emotional truth. **Solid Drawing**: 3D environments - parallax, depth of field, camera movement. **Appeal**: Memorable experiences - users tell others about these moments. ## Easing Recommendations ```css /* Multi-phase narrative */ animation-timing-function: cubic-bezier(0.22, 0.61, 0.36, 1); /* Building drama */ animation-timing-function: cubic-bezier(0.55, 0.06, 0.68, 0.19); /* Resolution/satisfaction */ animation-timing-function: cubic-bezier(0.25, 1, 0.5, 1); /* Complex sequences - use multiple keyframes with varying easings */ ``` ## Best Use Cases - Product launch reveals - Brand hero moments - Premium onboarding (once per user) - Achievement/milestone celebrations - Game-like interactions - Data story visualizations - Annual report animations - Marketing microsites ## Implementation Pattern ```css @keyframes epicReveal { 0% { opacity: 0; transform: perspective(1000px) rotateX(30deg) translateY(100px) scale(0.7); filter: blur(20px); } 25% { opacity: 0.8; filter: blur(10px); } 50% { transform: perspective(1000px) rotateX(-5deg) translateY(-20px) scale(1.05); filter: blur(0); } 75% { transform: perspective(1000px) rotateX(2deg) translateY(10px) scale(0.98); } 90% { transform: perspective(1000px) rotateX(-1deg) translateY(-5px) scale(1.01); } 100% { opacity: 1; transform: perspective(1000px) rotateX(0) translateY(0) scale(1); } } .epic-reveal { animation: epicReveal 3000ms cubic-bezier(0.22, 0.61, 0.36, 1) forwards; } ``` ## Requirements - **Skippable**: Always allow skip (tap/click/keypress) - **Once per user**: Store preference, don't repeat - **Reduced motion**: Provide instant alternative - **Loading strategy**: Preload or progressive enhancement - **Performance budget**: Dedicated optimization pass - **Sound design**: Consider audio (with mute option) ## Production Considerations - Storyboard before building - Get stakeholder buy-in on duration - Test on low-end devices - Consider video fallback for complex sequences - Budget 3-5x normal development time ## Key Insight Dramatic animations are **mini-productions**. They require storyboarding, iteration, and polish. The payoff is brand differentiation and memorable experiences. Invest accordingly.