---
name: faion-ppc-manager
description: "PPC advertising: Google, Meta campaigns, optimization, reporting."
user-invocable: false
---
> **Entry point:** `/faion-net` — invoke this skill for automatic routing to the appropriate domain.

# PPC Manager Skill (Claude)

## Overview
This skill orchestrates PPC campaigns. It is used by the `faion-ads-agent` to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.

## Decision Tree

### Quick Reference

| If you need... | Use | File |
|----------------|-----|------|
| **Google Ads** |
| Campaign setup (Search, Display, Shopping, PMax) | Google campaign setup | ads-google-campaign-setup.md |
| Keyword research, match types | Keyword research | ads-google-keywords.md |
| RSA, ad extensions | Google creative | ads-google-creative.md |
| CTR, CPC, ROAS metrics | Google reporting | ads-google-reporting.md |
| **Meta Ads** |
| FB/IG campaign setup | Meta campaign setup | ads-meta-campaign-setup.md |
| Custom/Lookalike audiences | Meta targeting | ads-meta-targeting.md |
| Image, Video, Carousel formats | Meta creative | ads-meta-creative.md |
| CPM, CPA analysis | Meta reporting | ads-meta-reporting.md |
| **B2B/Social** |
| LinkedIn campaigns | LinkedIn ads | ads-linkedin-ads.md |
| Twitter campaigns | Twitter ads | ads-twitter-ads.md |
| **Cross-Platform** |
| Pixel/tag setup | Conversion tracking | ads-conversion-tracking.md |
| Last click, data-driven models | Attribution models | ads-attribution-models.md |
| Ad testing | A/B testing | ads-ab-testing-ads.md |
| Website visitors, cart abandoners | Retargeting | ads-retargeting.md |
| CBO, bid strategies | Budget optimization | ads-budget-optimization.md |
| GA4, Meta Business Suite | Analytics setup | ads-analytics-setup.md |

### Common Workflows

**New Campaign:** conversion-tracking → campaign-setup → creative → ab-testing → reporting
**Optimization:** reporting → budget-optimization → ab-testing → retargeting

## Methodologies
- **google-ads-basics.md**: Google Ads authentication, account structure, campaign management
- **google-ads-optimization.md**: Bidding strategies, conversion tracking, GA4 integration
- **google-ads-reporting.md**: Reporting, automation, error handling, best practices
- **facebook-ads.md**: Managing Facebook advertising campaigns.
- **instagram-ads.md**: Managing Instagram advertising campaigns.
- **meta-audience-targeting.md**: Audience targeting for Facebook & Instagram.
- Files related to ad creatives, targeting, reporting (`ads-*.md`).
- **growth-paid-acquisition.md**: Strategies for growth through paid channels.