--- name: pipeline-forecasting description: Generate predictive pipeline forecasts with confidence intervals and scenario modeling for revenue planning license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills" --- # Pipeline Forecasting > Build accurate, data-driven revenue forecasts using historical conversion rates, deal velocity, and confidence-weighted projections. ## When to Use This Skill - Weekly/monthly pipeline reviews with leadership - Board meeting revenue projections - Quota setting and territory planning - Identifying gaps between forecast and target - Scenario planning for best/worst/likely outcomes ## Methodology Foundation Based on **Clari's Revenue Operations methodology** and **Forrester's B2B Revenue Waterfall**, combining: - Weighted pipeline (probability × value) - Historical stage conversion rates - Deal velocity analysis - Commit vs. upside categorization ## What Claude Does vs What You Decide | Claude Does | You Decide | |-------------|------------| | Calculates weighted pipeline by stage | Which deals to include/exclude | | Applies historical conversion rates | Override factors for specific deals | | Generates confidence intervals | Final commit number to leadership | | Identifies forecast risks | Actions to close gaps | | Models best/worst/likely scenarios | Which scenario to plan against | ## What This Skill Does 1. **Ingests pipeline data** - Current opportunities with stage, value, close date 2. **Applies conversion math** - Historical win rates by stage, segment, rep 3. **Calculates weighted forecast** - Probability-adjusted revenue projection 4. **Generates scenarios** - Best case, commit, worst case with confidence bands 5. **Identifies risks** - Deals pushing, pipeline gaps, coverage ratios ## How to Use ``` I need a pipeline forecast for Q1. Here's our current pipeline: [Paste pipeline data: Deal name, Stage, Value, Close Date, Rep] Historical context: - Average win rate: 25% - Stage 3→Close rate: 45% - Stage 4→Close rate: 70% - Average sales cycle: 45 days Target: $2.5M for Q1 ``` ## Instructions ### Step 1: Pipeline Categorization Segment deals into: - **Commit** - High confidence (Stage 4+, verbal commit) - **Best Case** - Medium confidence (Stage 3, engaged) - **Upside** - Low confidence (Stage 1-2, early) ### Step 2: Weighted Calculation ``` Weighted Value = Deal Value × Stage Probability × Rep Factor Stage Probabilities (adjust to your data): - Stage 1 (Discovery): 10% - Stage 2 (Qualification): 20% - Stage 3 (Proposal): 40% - Stage 4 (Negotiation): 70% - Stage 5 (Verbal): 90% ``` ### Step 3: Coverage Analysis ``` Pipeline Coverage = Total Pipeline ÷ Target - Healthy: 3-4x coverage - At Risk: 2-3x coverage - Critical: <2x coverage ``` ### Step 4: Scenario Modeling - **Worst Case**: Commit only (90%+ probability deals) - **Likely Case**: Commit + 50% of Best Case - **Best Case**: Commit + Best Case + 25% of Upside ### Step 5: Risk Identification Flag deals with: - Close date in past (needs update) - No activity in 14+ days (stalled) - Pushing from previous quarter (slip risk) - Missing key fields (data quality) ## Examples ### Example 1: Quarterly Forecast **Input:** ``` Pipeline for Q1: - Acme Corp: Stage 4, $150K, Jan 30, Rep: Sarah - Beta Inc: Stage 3, $80K, Feb 15, Rep: Mike - Gamma Ltd: Stage 2, $200K, Mar 1, Rep: Sarah - Delta Co: Stage 4, $120K, Feb 28, Rep: Lisa - Echo Systems: Stage 1, $500K, Mar 15, Rep: Mike Target: $400K ``` **Output:** ``` ## Q1 Pipeline Forecast ### Weighted Pipeline | Deal | Stage | Value | Probability | Weighted | |------|-------|-------|-------------|----------| | Acme Corp | 4 | $150K | 70% | $105K | | Delta Co | 4 | $120K | 70% | $84K | | Beta Inc | 3 | $80K | 40% | $32K | | Gamma Ltd | 2 | $200K | 20% | $40K | | Echo Systems | 1 | $500K | 10% | $50K | | **Total** | | **$1.05M** | | **$311K** | ### Scenario Analysis - **Worst Case (Commit)**: $189K (Acme + Delta at 70%) - **Likely Case**: $245K (Commit + 50% Best Case) - **Best Case**: $361K (All weighted) ### Coverage Ratio - Pipeline: $1.05M - Target: $400K - Coverage: 2.6x ⚠️ (At Risk - need 3x+) ### Risks Identified 1. ⚠️ Echo Systems ($500K) is Stage 1 with Mar close - unlikely 2. ⚠️ Gap of $155K between Likely ($245K) and Target ($400K) ### Recommendations 1. Pressure test Acme and Delta for verbal commits 2. Accelerate Beta Inc to Stage 4 this week 3. Add $200K+ new pipeline to reach 3x coverage ``` ### Example 2: Monthly Roll-Up **Input:** ``` January pipeline by rep: Sarah: $450K weighted, $280K commit Mike: $320K weighted, $150K commit Lisa: $280K weighted, $200K commit Team target: $500K ``` **Output:** ``` ## January Team Forecast | Rep | Weighted | Commit | % to Target | |-----|----------|--------|-------------| | Sarah | $450K | $280K | 56% | | Mike | $320K | $150K | 30% | | Lisa | $280K | $200K | 40% | | **Team** | **$1.05M** | **$630K** | **126%** | ### Forecast Summary - **Team Commit**: $630K (126% of $500K target) ✅ - **Confidence**: HIGH - commit exceeds target ### Risk Watch - Mike at 30% commit coverage - needs deal acceleration - Sarah carrying most weight - concentration risk ``` ## Skill Boundaries ### What This Skill Does Well - Mathematical pipeline calculations - Scenario modeling with clear assumptions - Identifying data quality issues - Coverage ratio analysis ### What This Skill Cannot Do - Predict which specific deals will close (human judgment) - Account for market changes or competitive moves - Replace rep-level deal knowledge - Guarantee forecast accuracy ### When to Escalate to Human - Deals with unusual circumstances (M&A, champion left) - Market disruptions affecting close rates - Strategic accounts requiring executive judgment - Final commit numbers for board/investors ## Iteration Guide ### Follow-up Prompts - "What if we lose the top 2 deals? Show me that scenario." - "Apply a 20% haircut to all Stage 2 deals and recalculate." - "Which deals have the highest impact on our forecast?" - "Show me the gap between forecast and target by month." ### Refinement Cycle 1. Generate initial forecast → Review with reps 2. Update deal probabilities based on rep input 3. Re-run forecast with adjusted assumptions 4. Lock commit number, track weekly variance ## Checklists & Templates ### Weekly Forecast Review Checklist - [ ] All deals have current close dates - [ ] Stage progression updated this week - [ ] Commit deals have next steps scheduled - [ ] Risks flagged and mitigation assigned - [ ] Coverage ratio calculated ### Forecast Template ```markdown ## [Period] Revenue Forecast **Generated:** [Date] **Pipeline Cutoff:** [Date] ### Summary - Target: $X - Commit: $X (X% of target) - Best Case: $X - Coverage: Xx ### By Segment [Table] ### Risks & Mitigations [List] ### Actions This Week [List] ``` ## References - Clari Revenue Operations Playbook - Forrester B2B Revenue Waterfall Model - MEDDICC Deal Qualification Framework - Gartner Sales Forecasting Best Practices ## Related Skills - `deal-risk-scoring` - Assess individual deal health - `lead-scoring` - Qualify top-of-funnel - `account-health` - Customer retention signals ## Skill Metadata - **Domain**: RevOps - **Complexity**: Intermediate - **Mode**: centaur - **Time to Value**: 15-30 minutes per forecast - **Prerequisites**: Pipeline data export, historical win rates