---
name: seo-local-business
description: "Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns."
---
# SEO Local Business
Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.
## What You Produce
1. Complete `` section with meta tags, Open Graph, Twitter Cards
2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
3. `robots.txt`
4. `sitemap.xml`
## Workflow
### Step 1: Gather Business Info
Ask for (or extract from existing site):
| Required | Optional |
|----------|----------|
| Business name | ABN |
| Primary service | Opening hours |
| Location (city/suburb) | Social media URLs |
| Phone number | Price range |
| Website URL | Service areas (suburbs) |
| Business description | GPS coordinates |
### Step 2: Generate Head Tags
Use `assets/head-template.html` as your base. Fill in all placeholders.
**Title tag patterns** (50-60 chars max):
| Page | Pattern | Example |
|------|---------|---------|
| Homepage | `Brand - Tagline` | `Newcastle Plumbing - 24/7 Emergency Service` |
| Service | `Service in Location \| Brand` | `Hot Water Repairs Newcastle \| ABC Plumbing` |
| About | `About Us \| Brand` | `About Us \| ABC Plumbing Newcastle` |
| Contact | `Contact \| Brand` | `Contact Us \| ABC Plumbing Newcastle` |
**Meta description patterns** (150-160 chars):
| Page | Pattern |
|------|---------|
| Homepage | `[USP]. [Service] in [Location]. [CTA]. Call [phone].` |
| Service | `Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.` |
| About | `[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].` |
| Contact | `Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.` |
### Step 3: Generate Structured Data
**LocalBusiness** (homepage — always include):
```json
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ABC Plumbing Newcastle",
"image": "https://www.abcplumbing.com.au/og-image.jpg",
"description": "Professional plumbing services in Newcastle and Lake Macquarie.",
"@id": "https://www.abcplumbing.com.au/#organization",
"url": "https://www.abcplumbing.com.au",
"telephone": "+61-2-4900-1234",
"email": "info@abcplumbing.com.au",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Hunter Street",
"addressLocality": "Newcastle",
"addressRegion": "NSW",
"postalCode": "2300",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -32.9283,
"longitude": 151.7817
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "07:00",
"closes": "17:00"
}
],
"areaServed": [
{ "@type": "City", "name": "Newcastle" },
{ "@type": "City", "name": "Lake Macquarie" }
],
"sameAs": [
"https://www.facebook.com/abcplumbing",
"https://www.instagram.com/abcplumbing"
]
}
```
**Service** (service pages — add per service):
```json
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Hot Water System Installation",
"description": "Professional hot water system installation and replacement in Newcastle.",
"provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
"areaServed": { "@type": "City", "name": "Newcastle" },
"serviceType": "Plumbing",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceRange": "$$"
}
}
```
**FAQ** (pages with FAQ sections):
```json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a plumber cost in Newcastle?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plumber callout fees in Newcastle typically range from $80-150."
}
}
]
}
```
### Step 4: Generate robots.txt and sitemap.xml
Use `assets/robots-template.txt` and `assets/sitemap-template.xml`. Populate with all site pages.
### Step 5: Validate
Test structured data at: https://validator.schema.org/
## Australian-Specific Patterns
### Phone Numbers
```html
(02) 4900 1234
```
Schema telephone: `"+61-2-4900-1234"`
| Prefix | International |
|--------|---------------|
| 02 | +612 |
| 04 | +614 |
| 1300 | Keep as-is |
### ABN
Add to LocalBusiness schema when available:
```json
{ "taxID": "12 345 678 901" }
```
### Service Areas
Use Australian city and suburb names:
```json
"areaServed": [
{ "@type": "City", "name": "Newcastle" },
{ "@type": "City", "name": "Maitland" },
{ "@type": "City", "name": "Lake Macquarie" }
]
```
### Geo Tags
Include state-specific geo meta tags:
```html
```
See `references/schema-properties.md` for the full list of LocalBusiness and Service schema properties.