---
name: seo-audit
description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check."
---

# SEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

## Initial Assessment

Before auditing, understand:

1. **Site Context**
   - What type of site? (SaaS, e-commerce, blog, etc.)
   - What's the primary business goal for SEO?
   - What keywords/topics are priorities?

2. **Current State**
   - Any known issues or concerns?
   - Current organic traffic level?
   - Recent changes or migrations?

3. **Scope**
   - Full site audit or specific pages?
   - Technical + on-page, or one focus area?

---

## Audit Framework

### Priority Order
1. **Crawlability & Indexation** (can Google find and index it?)
2. **Technical Foundations** (is the site fast and functional?)
3. **On-Page Optimization** (is content optimized?)
4. **Content Quality** (does it deserve to rank?)
5. **Authority & Links** (does it have credibility?)

---

## Technical SEO Audit

### Crawlability

**Robots.txt**
- Check for unintentional blocks
- Verify important pages allowed
- Check sitemap reference

**XML Sitemap**
- Exists and accessible
- Submitted to Search Console
- Contains only canonical, indexable URLs

**Site Architecture**
- Important pages within 3 clicks
- Logical hierarchy
- Internal linking structure

### Indexation

**Index Status**
- site:domain.com check
- Search Console coverage report

**Common Issues**
- Noindex tags on important pages
- Canonicals pointing wrong direction
- Redirect chains/loops
- Duplicate content

### Site Speed & Core Web Vitals

**Core Web Vitals**
- LCP (Largest Contentful Paint): < 2.5s
- INP (Interaction to Next Paint): < 200ms
- CLS (Cumulative Layout Shift): < 0.1

### Mobile-Friendliness

- Responsive design
- Tap target sizes
- Viewport configured
- Same content as desktop

### Security & HTTPS

- HTTPS across entire site
- Valid SSL certificate
- No mixed content

---

## On-Page SEO Audit

### Title Tags

**Check for:**
- Unique titles for each page
- Primary keyword near beginning
- 50-60 characters
- Compelling and click-worthy

### Meta Descriptions

**Check for:**
- Unique descriptions per page
- 150-160 characters
- Includes primary keyword
- Clear value proposition

### Heading Structure

**Check for:**
- One H1 per page
- H1 contains primary keyword
- Logical hierarchy (H1 → H2 → H3)

### Content Optimization

- Keyword in first 100 words
- Related keywords naturally used
- Sufficient depth for topic
- Answers search intent

### Image Optimization

- Descriptive file names
- Alt text on all images
- Compressed file sizes
- Modern formats (WebP)

### Internal Linking

- Important pages well-linked
- Descriptive anchor text
- No broken internal links

---

## Output Format

### Audit Report Structure

**Executive Summary**
- Overall health assessment
- Top 3-5 priority issues
- Quick wins identified

**Technical SEO Findings**
For each issue:
- **Issue**: What's wrong
- **Impact**: High/Medium/Low
- **Evidence**: How you found it
- **Fix**: Specific recommendation

**On-Page SEO Findings**
Same format

**Prioritized Action Plan**
1. Critical fixes
2. High-impact improvements
3. Quick wins
4. Long-term recommendations

---

## Related Skills

- **lp-optimizer**: For optimizing pages for conversion
- **analytics-tracking**: For measuring SEO performance