---
name: content-atomizer
description: Transform long-form content into 15+ platform-ready assets. One article becomes threads, carousels, audiograms, video scripts, quizzes, discussion prompts, and more.
triggers:
  - atomize content
  - repurpose content
  - content atomizer
  - turn article into
  - repurpose article
  - content repurposing
allowed-tools: Read Write Edit Grep Glob WebSearch AskUserQuestion
disable-model-invocation: true
---

# Content Atomizer

Transform one piece of long-form content into 19 platform-ready distribution assets across social, video, audio, written, and interactive formats.

## What This Produces

**1 long-form piece → 19 platform-ready assets**

- 6 social (Thread, LinkedIn, IG, Short Post, Threads, Pinterest)
- 5 video/audio (Video, TikTok, Shorts, Audiogram, Podcast)
- 3 written (Email, Blog spin-offs, SEO snippets)
- 5 interactive/visual (Quiz, Discussion, Challenge, Infographic, Quotes)

## Input

Ask the user to provide:
1. **Source content** - URL, file path, or paste the content directly
2. **Target platforms** - Which outputs they want (default: all)
3. **Audience context** - Who is this for? (optional but helpful)

If the user just pastes content, proceed immediately. Don't over-ask.

## Output Formats

**19 formats across 5 categories.** Templates in `assets/`:
- `social-templates.yaml` - Twitter, LinkedIn, IG, Threads, Pinterest
- `video-audio-templates.yaml` - Video, TikTok, Shorts, Audiogram, Podcast
- `written-templates.yaml` - Email, Blog spin-offs, SEO snippets
- `interactive-templates.yaml` - Quiz, Discussion, Challenge
- `visual-templates.yaml` - Infographic, Quote graphics

### Social Formats (6)
| # | Format | Best For | Key Rule |
|---|--------|----------|----------|
| 1 | Twitter/X Thread | Big ideas, educational | First tweet = 90% of success |
| 2 | LinkedIn Carousel | Professional depth | Max 30 words per slide |
| 3 | Instagram Carousel | Visual learners | Save + Share focus |
| 4 | Short-Form Post | Quick wins | Under 100 char hook |
| 5 | Threads (Meta) | Authentic takes | No hard CTAs |
| 6 | Pinterest Pin | Evergreen traffic | Keyword in first 40 chars |

### Video & Audio Formats (5)
| # | Format | Best For | Key Rule |
|---|--------|----------|----------|
| 7 | Video Script (60s) | General short-form | Hook works with sound OFF |
| 8 | TikTok Script | Trend-driven content | Completion rate is everything |
| 9 | YouTube Shorts | SEO-driven video | First 2 lines of description matter |
| 10 | Audiogram Script | Podcast promotion | One idea only, 45 seconds |
| 11 | Podcast Outline | Deep-dive expansion | 15-20 min from one article |

### Written Formats (3)
| # | Format | Best For | Key Rule |
|---|--------|----------|----------|
| 12 | Email Excerpt | Newsletter/nurture | P.S. always gets read |
| 13 | Blog Spin-Offs | Content cluster SEO | 5 derivative articles |
| 14 | SEO Snippets | Featured snippet capture | Answer query in 40-60 words |

### Interactive & Community (3)
| # | Format | Best For | Key Rule |
|---|--------|----------|----------|
| 15 | Quiz/Poll | Engagement + education | Deploy across IG/LinkedIn/X |
| 16 | Discussion Prompts | Reddit/Discord/Slack | Question format, seed with your take |
| 17 | Challenge Prompt | UGC generation | You go first with example |

### Visual Assets - Copy Only (2)
| # | Format | Best For | Key Rule |
|---|--------|----------|----------|
| 18 | Infographic Outline | Designer handoff | Include chart type suggestions |
| 19 | Quote Graphics List | Social visuals | 5-10 standalone quotes |

## Atomization Process

### Step 1: Extract Core Elements

From the source content, identify:
- **Central thesis** - The one big idea (1 sentence)
- **Key insights** - 3-7 supporting points
- **Stories/examples** - Concrete illustrations
- **Data/stats** - Quotable numbers
- **Contrarian angles** - What goes against common belief
- **Actionable takeaways** - What reader can DO

### Step 2: Platform Mapping

| Element | Best Formats | Buyer Stage |
|---------|--------------|-------------|
| Central thesis | LinkedIn post, Video hook, Audiogram | Awareness |
| Key insights | Thread, Carousel, Podcast segment | Awareness/Consideration |
| Stories | TikTok, Video script, Discussion prompt | Awareness |
| Data/stats | Infographic, Pinterest, Quote graphic | Consideration |
| Contrarian take | Tweet, Threads, Reddit post | Awareness |
| Actionable takeaways | Email, Challenge, Quiz | Consideration/Decision |
| How-to steps | YouTube Shorts, Blog spin-off, Carousel | Decision |
| Social proof | Case study excerpt, Quote graphic | Decision |

### Step 2b: Buyer Journey Mapping

Map each asset to the customer journey:

```
AWARENESS (Top of Funnel)
├── Twitter/X Thread - hook with big idea
├── TikTok/Reels - pattern interrupt
├── Audiogram - quotable insight
├── Discussion prompts - start conversations
└── Threads post - authentic take

CONSIDERATION (Middle of Funnel)
├── LinkedIn Carousel - educational depth
├── Podcast outline - deep dive
├── Infographic - visual summary
├── Blog spin-offs - SEO capture
├── Quiz/Poll - engagement + education
└── YouTube Shorts - how-to snippets

DECISION (Bottom of Funnel)
├── Email excerpt - direct CTA
├── Pinterest pin - save for later
├── SEO snippets - capture search intent
├── Challenge prompt - activation
└── Quote graphics - social proof
```

**Strategy:** Release awareness content first, then consideration, then decision. Don't blast all at once.

### Step 3: Generate Assets

Create each format using the templates above. Customize hooks for each platform's audience.

## Quick Mode vs. Deep Mode

### Quick Mode (Default)
Just atomize the content using the templates. Fast, reliable, good enough.

### Deep Mode
When user asks for "optimized" or "researched" versions:
1. Use WebSearch to find top-performing content in their niche
2. Analyze current platform algorithm priorities
3. Customize hooks based on what's working NOW
4. Add platform-specific hashtag/timing recommendations

## Output Format

```markdown
# CONTENT ATOMIZATION: [Title]

## Source Summary
[1-2 sentence summary of original content]

## Central Thesis
[The one big idea]

## Key Insights Extracted
1. [Insight]
2. [Insight]
3. [Insight]
(etc.)

---

# SOCIAL FORMATS

## 1. TWITTER/X THREAD
[Full thread with numbering]

## 2. LINKEDIN CAROUSEL
[Slide-by-slide content]

## 3. INSTAGRAM CAROUSEL
[Slide-by-slide content]

## 4. SHORT-FORM POST
[Universal single post]

## 5. THREADS (META) POST
[Conversational thread]

## 6. PINTEREST PIN
[Title, description, visual concept]

---

# VIDEO & AUDIO FORMATS

## 7. VIDEO SCRIPT (60s)
[Full script with timing]

## 8. TIKTOK SCRIPT
[Platform-native with hooks]

## 9. YOUTUBE SHORTS DESCRIPTION
[SEO-optimized]

## 10. AUDIOGRAM SCRIPT
[45-second audio excerpt]

## 11. PODCAST EPISODE OUTLINE
[15-20 min expansion]

---

# WRITTEN FORMATS

## 12. EMAIL EXCERPT
[Complete email with subject options]

## 13. BLOG SPIN-OFF IDEAS
[5 derivative article concepts]

## 14. SEO SNIPPET VARIATIONS
[Featured snippet optimized]

---

# INTERACTIVE & COMMUNITY

## 15. QUIZ/POLL PROMPTS
[Questions and poll options]

## 16. DISCUSSION PROMPTS
[Reddit/Discord/community posts]

## 17. CHALLENGE PROMPT
[UGC activation]

---

# VISUAL ASSETS (Copy Only)

## 18. INFOGRAPHIC OUTLINE
[Structured for designer]

## 19. QUOTE GRAPHICS LIST
[5-10 pull quotes]

---

## DISTRIBUTION CHECKLIST

### Awareness Phase (Days 1-3)
- [ ] Twitter/X thread posted
- [ ] TikTok script recorded
- [ ] Audiogram created and shared
- [ ] Threads post published
- [ ] Discussion prompt seeded in community

### Consideration Phase (Days 4-7)
- [ ] LinkedIn carousel published
- [ ] YouTube Short uploaded
- [ ] Instagram carousel posted
- [ ] Podcast episode scheduled
- [ ] Quiz/poll launched
- [ ] Blog spin-off #1 drafted

### Decision Phase (Days 8-14)
- [ ] Email excerpt sent to list
- [ ] Pinterest pin published
- [ ] Challenge prompt launched
- [ ] SEO snippets added to original
- [ ] Quote graphics shared

---

## STAGGERED RELEASE CALENDAR

| Day | Platform | Asset | Buyer Stage | Optimal Time |
|-----|----------|-------|-------------|--------------|
| Day 1 | Twitter/X | Thread | Awareness | 9am or 12pm |
| Day 1 | TikTok | Video | Awareness | 7pm |
| Day 2 | Threads | Post | Awareness | 10am |
| Day 2 | Reddit/Discord | Discussion | Awareness | Evening |
| Day 3 | LinkedIn | Carousel | Consideration | 8am Tue-Thu |
| Day 4 | Instagram | Carousel | Consideration | 11am or 7pm |
| Day 5 | YouTube | Short | Consideration | 3pm |
| Day 5 | Podcast | Episode | Consideration | Release day |
| Day 7 | Email | Excerpt | Decision | Tue/Thu 10am |
| Day 7 | Pinterest | Pin | Decision | 8pm Sat |
| Day 10 | Twitter/X | Challenge | Decision | 12pm |
| Day 14 | Blog | Spin-off | Decision | Anytime |

**Staggered Release Strategy:**
- Never publish more than 2 platforms same day
- Space awareness → consideration → decision
- Repurpose top performer into more formats
- Week 2: Evaluate and double down on winners
```

## Platform Algorithm Notes (2025-2026)

| Platform | Algorithm Priority | What to Optimize |
|----------|-------------------|------------------|
| Twitter/X | Replies, quotes, bookmarks | Controversial hooks, question endings |
| LinkedIn | Dwell time, comments | First line hook, carousel saves |
| Instagram | Saves, shares, watch time | Reels completion, carousel swipes |
| TikTok | Completion rate, shares | First 2 seconds, save prompts |
| YouTube Shorts | Watch time, subscribe clicks | Hook + payoff loop |
| Pinterest | Saves, click-through | Keyword-rich descriptions |
| Threads | Replies, reposts | Authentic voice, no hard CTAs |
| Podcast | Completion, reviews | Strong intro, clear segments |

**Universal 2025-2026 Trends:**
- "Follow for more" CTAs penalized across platforms
- Saves/bookmarks weighted higher than likes
- Completion rate matters more than views
- Native content outperforms cross-posted
- Carousels/threads outperform single posts

## Quality Checklist

Before delivering, verify:

### Format Quality
- [ ] Each format uses platform-native conventions
- [ ] Hooks are DIFFERENT across platforms (not copy-paste)
- [ ] Video scripts are speakable (read aloud test)
- [ ] Carousels work standalone (no context needed)
- [ ] Audio scripts work with sound OFF (text overlays noted)

### Content Quality
- [ ] No AI-slop phrases ("In today's landscape", "Let's dive in", "Game-changer")
- [ ] Each piece has ONE clear takeaway
- [ ] CTAs are platform-appropriate (soft for TikTok/Threads, direct for email)
- [ ] Hooks create genuine curiosity, not clickbait

### Strategic Quality
- [ ] Assets mapped to buyer journey stages
- [ ] Staggered release calendar makes sense
- [ ] High-value formats prioritized (not just easy ones)
- [ ] Internal linking strategy for blog spin-offs

## What This Skill Does NOT Do

- **Design visuals** - Provides copy/outlines for infographics, not actual graphics
- **Schedule posts** - Provides content and timing guidance, not automation
- **Write the original** - Atomizes existing content only (use `content-writer` for original)
- **Record audio/video** - Provides scripts, not production
- **Post to platforms** - Provides content, user must publish

## When to Use This vs. Other Skills

| Use `content-atomizer` when... | Use other skills when... |
|-------------------------------|--------------------------|
| You have finished long-form content | Creating original content (`content-writer`) |
| Need multi-platform distribution | Single platform strategy (`linkedin-content`) |
| Want to maximize one piece's reach | Building content calendar (`content-calendar`) |
| Repurposing newsletters, articles | Writing from scratch (`viral-content`) |
| Need 15+ assets from one piece | Need just 1-2 quick posts |
| Strategic buyer-journey mapping | Quick social post (`hook-writer`) |
| Full atomization with calendar | Just need quote graphics |