---
name: confident-speaking
description: Structures presentations and verbal pitches using Matt Abrahams' WHAT-SO WHAT-NOW WHAT framework and impromptu speaking techniques. Use when preparing presentations, creating talking points, or practicing difficult conversations.
---

# Persuasive Speaking

## When This Skill Activates

Claude uses this skill when:
- Preparing presentations
- Creating talking points
- Practicing pitches
- Preparing for difficult conversations

## Core Frameworks

### 1. WHAT → SO WHAT → NOW WHAT (Source: Matt Abrahams)

**Structure:**
- **WHAT:** The information/idea
- **SO WHAT:** Why it matters
- **NOW WHAT:** What to do next

**Example:**
```markdown
WHAT: "We're seeing 30% churn in month 1"
SO WHAT: "This means we're losing $500K ARR before customers see value"
NOW WHAT: "I propose we redesign onboarding this quarter"
```

### 2. Presentation Structure

**Format:**
```
1. Hook (grab attention)
2. Problem (what's wrong)
3. Solution (your proposal)
4. Evidence (why it works)
5. Call to Action (next steps)
```

---

## Action Templates

### Template: Presentation Outline

```markdown
# Presentation: [Topic]

## Hook (30 seconds)
[Attention-grabbing opening]
- Question
- Story
- Surprising stat

## Problem (2 minutes)
[What's wrong, why it matters]

## Solution (3 minutes)
[Your proposal]

## Evidence (3 minutes)
[Why this works]
- Data point 1
- Data point 2
- Example

## Call to Action (1 minute)
[What should audience do next]

## Anticipated Questions
1. Q: [expected question]
   A: [prepared response]

2. Q: [expected question]
   A: [prepared response]
```

---

## Quick Reference

### 🎤 Speaking Checklist

**Preparation:**
- [ ] Opening hook prepared
- [ ] Key points (3 max)
- [ ] Examples/stories ready
- [ ] Q&A anticipated

**Delivery:**
- [ ] WHAT-SO WHAT-NOW WHAT structure
- [ ] Pause for impact
- [ ] Make eye contact
- [ ] End with clear action

---

## Key Quotes

**Matt Abrahams:**
> "Structure sets you free. When you have a framework, you can focus on connecting, not remembering."