---
name: strategy-frameworks
description: Creates product strategies using Crossing the Chasm, Playing to Win, and strategic canvas frameworks. Use when defining where to play and how to win, choosing beachhead markets, or connecting tactics to strategy.
---

# Product Strategy Craft

## When This Skill Activates

Claude uses this skill when:
- Creating product strategy
- Choosing target markets
- Defining competitive positioning
- Connecting tactics to strategy

## Core Frameworks

### 1. Playing to Win (Lafley/Martin)

**Five Choices:**
1. **What is our winning aspiration?**
2. **Where will we play?** (market/segment)
3. **How will we win?** (advantage)
4. **What capabilities must we have?**
5. **What management systems are required?**

### 2. Crossing the Chasm (Geoffrey Moore)

**Beachhead Strategy:**
- Choose ONE segment to dominate
- Become THE solution for that segment
- Expand from strength

---

## Action Templates

### Template: Product Strategy

```markdown
# Product Strategy: [Product]

## Winning Aspiration
[What does winning look like in 3-5 years?]

## Where to Play
**Target Market:**
- Segment: [specific]
- Size: [TAM/SAM/SOM]
- Beachhead: [first segment to dominate]

**Not Playing:**
- [Segments we're avoiding and why]

## How to Win
**Competitive Advantage:**
- [What we do better than anyone]
- [Why customers choose us]
- [Our defensible moat]

## Capabilities Required
- [Capability 1 we need]
- [Capability 2 we need]
- [Capability 3 we need]

## Strategic Roadmap
**Now (0-6 months):**
- [Initiative]

**Next (6-18 months):**
- [Initiative]

**Later (18+ months):**
- [Initiative]
```

---

## Quick Reference

### 🎯 Strategy Checklist

**Define:**
- [ ] Winning aspiration (vision)
- [ ] Where to play (market)
- [ ] How to win (advantage)
- [ ] Capabilities needed

**Execute:**
- [ ] Beachhead identified
- [ ] Roadmap connects to strategy
- [ ] Every feature ladders up

---

## Key Quotes

**Geoffrey Moore:**
> "The number one reason startups fail is premature scaling. Pick a beachhead and dominate it."

**Playing to Win:**
> "Strategy is about choice. What will we do and what will we NOT do?"