--- name: post description: | Quick Twitter/X content generation using brand profile. Generates on-brand posts mixing product updates with valuable content. Auto-invoke when: user wants to post about a product, share an update, generate social content, or needs post ideas. argument-hint: "[product] \"message\" | --ideas [product]" --- # /post Generate on-brand social content. Fast. ## Usage ```bash # Generate posts for a specific update /post volume "just shipped interval timer feature" # Generate content ideas from git history /post --ideas volume # Generate a thread /post volume "launched v2.0" --thread # Generate without brand profile (generic) /post "excited to announce our new feature" ``` ## What This Does 1. Loads `brand-profile.yaml` if available 2. Applies brand voice, tone, and topics 3. Generates 3-5 post variants 4. Includes relevant hashtags 5. Outputs ready-to-copy content ## Process ### If Brand Profile Exists Read `brand-profile.yaml` from: 1. Current directory 2. Or `~/.claude/skills/brand-builder/profiles/[product].yaml` Apply: - **Voice**: Match tone (casual, professional, playful, technical) - **Personality**: Incorporate personality traits - **Avoid**: Skip anything in the "avoid" list - **Hashtags**: Include primary + product hashtags - **Topics**: Ensure content fits established topics ### Post Generation For a product update like "shipped interval timer": **Variant 1: Feature-focused** ``` New in Volume: Interval timers for rest periods. No more watching the clock between sets. Set your rest time, get notified when you're ready. #fitness #strengthtraining #volumeapp ``` **Variant 2: Problem-solution** ``` "How long was I resting again?" Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go. #gymlife #strengthtraining ``` **Variant 3: Casual/Building in public** ``` Just shipped rest timers to Volume. Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference. What's a small feature that made a big difference for you? #buildinpublic #indiedev ``` **Variant 4: Direct/Short** ``` Rest timers are live in Volume. Track your lifts. Time your rest. See your gains. volume.app ``` ### Ideas Generation (--ideas) When user runs `/post --ideas volume`: 1. Read recent git history: ```bash git log --oneline --since="2 weeks ago" | head -20 ``` 2. Identify postable updates: - New features - Bug fixes (if significant) - Milestones 3. Pull from brand profile topics: - Domain content ideas - Evergreen topics 4. Output ideas list: ``` POST IDEAS FOR VOLUME (Week of Jan 20) From Git History: 1. "Shipped interval timer feature" - Feature announcement 2. "Fixed chart rendering on mobile" - Could mention improved mobile experience 3. "Added 50 new exercises" - Library expansion From Brand Topics: 4. Strength training tip: Progressive overload basics 5. Gym culture: Rest periods and why they matter 6. Motivation: Celebrating small PR wins 7. Behind the scenes: Why we built the timer feature Recommended mix: 2 product updates + 3 valuable content this week ``` ## Output Format ``` ─────────────────────────────────────────────────── POST OPTIONS FOR: Volume - Interval Timer Launch ─────────────────────────────────────────────────── OPTION 1 (Feature-focused): New in Volume: Interval timers for rest periods. No more watching the clock between sets. Set your rest time, get notified when you're ready. #fitness #strengthtraining #volumeapp ─────────────────────────────────────────────────── OPTION 2 (Problem-solution): "How long was I resting again?" Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go. #gymlife #strengthtraining ─────────────────────────────────────────────────── OPTION 3 (Building in public): Just shipped rest timers to Volume. Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference. What's a small feature that made a big difference for you? #buildinpublic #indiedev ─────────────────────────────────────────────────── OPTION 4 (Short & direct): Rest timers are live in Volume. Track your lifts. Time your rest. See your gains. volume.app ─────────────────────────────────────────────────── Account: @MistyStepLLC (from brand profile) Character counts: 1) 167 2) 148 3) 201 4) 75 ``` ## Thread Generation (--thread) For larger announcements, generate a thread: ``` /post volume "launched v2.0 with charts, timer, and exercise library" --thread ``` Output: ``` THREAD: Volume 2.0 Launch (5 tweets) 1/5 Volume 2.0 is here. 6 months of work. Completely rebuilt from scratch. Here's what's new: 🧵 2/5 📊 Progress Charts Finally see your gains over time. Track any exercise. See your 1RM progression. Know when to add weight. 3/5 ⏱️ Rest Timers Set your rest period between sets. Get notified when you're ready. No more watching the clock. Just lift. 4/5 📚 Exercise Library 50+ exercises with proper form guides. Don't know how to do a Romanian deadlift? We've got you. 5/5 Try it free at volume.app Built for lifters who want to track progress without the complexity. #fitness #strengthtraining #volumeapp ``` ## Content Mix Guidance From brand profile, respect the mix ratio: - ~30% product updates - ~70% valuable content When running `--ideas`, suggest accordingly: - If last 3 posts were product updates → suggest valuable content - If no product posts recently → suggest a feature highlight ## Without Brand Profile If no profile exists, generate generic posts: - Use neutral professional tone - Skip product-specific hashtags - Note: "Run /brand-builder to create on-brand content" ## Related Skills - `/brand-builder` - Create the brand profile first - `/announce` - Full launch announcement (more elaborate) - `/social-content` - Existing skill for content strategy - `/copywriting` - Existing skill for marketing copy