---
name: bridgebound-relationship-39
description: 39 relationship-based Bridgebound triggers from Flip The Script - Common VCs, Customers, C-Suite, Employees, VC Partners, Advisors, Board Members, Sponsored Companies, and Your Network. Use when leveraging warm connections, building referral campaigns, or multi-threading into accounts.
---

# BRIDGEBOUND Category I: Based on Relationship (39 Triggers)

## Share a Common VC (2 Triggers)

1. **Common VC with Your Company** - Same investor
2. **Common VC with Your Customers** - VC's other portfolio companies

---

## Your Customers (5 Triggers)

3. **Referral to Network of Happy Customers** - Ask for referrals
4. **Inbound Referrals from Key Customers** - Customer-initiated referrals
5. **Engaged with Key Customer's Personal Page** - Engaged with customer's content
6. **Engaged with Key Customer's Company Page** - Company engagement
7. **Followers of Key Customer's Company Page** - Following customer's company

---

## C-Suite (3 Triggers)

8. **Inbound Referrals from C-Suite** - Executive referrals
9. **Engaged with C-Suite's Personal Page** - Engaged with exec content
10. **Mutual Connections with C-Suite** - Shared network with execs

---

## Employees of Your Company (4 Triggers)

11. **Inbound Referrals from Company Employees** - Team referrals
12. **Engaged with Company Employee's Personal Page** - Engaged with employee content
13. **Mutual Connections with Company Employees** - Shared network
14. **Previous Employers of Company Employees** - Alumni network

---

## VC Partners (5 Triggers)

15. **Inbound Referrals from VC Partners** - VC introductions
16. **Engaged with VC Partner's Personal Page** - VC engagement
17. **Mutual Connections with VC Partners** - Shared VC network
18. **Engaged with VC's Company Page** - VC firm engagement
19. **Followers of VC's Company Page** - Following VC firm

---

## Advisors (3 Triggers)

20. **Inbound Referrals from Advisors** - Advisor introductions
21. **Engaged with Advisor's Personal Page** - Advisor engagement
22. **Mutual Connections with Advisors** - Shared advisor network

---

## Board Members (3 Triggers)

23. **Inbound Referrals from Board Members** - Board introductions
24. **Engaged with Board Member's Personal Page** - Board engagement
25. **Mutual Connections with Board Members** - Shared board network

---

## Customer Advisors (3 Triggers)

26. **Inbound Referrals from Customer Advisors** - Customer advisor intros
27. **Engaged with Customer Advisor's Personal Page** - Engagement
28. **Mutual Connections with Customer Advisors** - Shared network

---

## Sponsored Company / Joint Marketing (5 Triggers)

29. **Engaged with Sponsored Company's Company Page** - Partner engagement
30. **Followers of Sponsored Company's Company Page** - Partner followers
31. **Inbound Referrals from Sponsored Company's Employees** - Partner referrals
32. **Engaged with Sponsored Company's Employee's Personal Page** - Employee engagement
33. **Mutual Connections with Sponsored Company's Employees** - Shared network

---

## Your Network (6 Triggers)

34. **Currently Employed at Prospective Company (Decision Maker)** - Direct connection
35. **Currently Employed at Prospective Company ("Groundswell")** - Internal champion
36. **Past Employees of a Prospective Company** - Alumni connection
37. **Mutual Connections with DM at Prospective Company** - Warm intro path
38. **Prospects Met at a Networking Event** - Event connections
39. **Engaged with Your Personal Page** - Engaged with your content

---

## Combines with

| Skill | Why |
|-------|-----|
| `outreach-4-categories` | Understand Bridgebound category |
| `personalization-playbooks` | Get Bridgebound messaging |
| `linkedin-campaign-complete` | Leverage LinkedIn relationships |
| `outbound-triggers-6` | Compare with Outbound approach |

## Example prompts

```
Create an outreach strategy leveraging trigger #3 (Referral to Network of Happy Customers).
```

```
How do I find mutual connections with VCs in my portfolio company's network?
```

```
Write an email using trigger #37 (Mutual Connections with DM at Prospective Company).
```