---
name: buying-signals-6
description: 6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
---

# 6 Buying Signals (Ranked by Purchase Correlation)

## 1. Former Customers & Alumni Users (Highest Correlation)

**Why it works:**
- Trust already established + known playbook
- Faster proof of value

**Query:** Previous users of your product at new companies

**Outreach timing:** Immediately upon detection

---

## 2. New Leadership ≤90 days

**Why it works:**
- Mandate for early wins
- Vendor amnesty period
- Budget air cover for new initiatives

**Query:** LinkedIn job changes, press releases

**Outreach timing:** Days 14-45 (peak engagement window)

---

## 3. High-Intent Website & Content

**Why it works:**
- BOFU pages: pricing, competitor comparisons, demo, integrations
- Shows active evaluation

**Query:** Website visitor tracking, content downloads

**Outreach timing:** Within 24-48 hours (highest intent signal)

**Reply rate:** 25-30% (they know you)

---

## 4. Tech Stack Change

**Why it works:**
- Active change project indicates openness
- Fresh pain from transition
- New gaps in workflow

**Query:** BuiltWith, job postings mentioning new tools

**Outreach timing:** 1-2 weeks after detection

---

## 5. Expansion (Raise, New Region/Product)

**Why it works:**
- Board targets create urgency
- Scale pain emerges
- Standardization moment

**Query:** Crunchbase, press releases, job postings

**Outreach timing:** 2-4 weeks after announcement

---

## 6. Hiring or Downsizing

**Why it works:**
- Hiring = ramp pressure, need efficiency
- Downsizing = do-more-with-less mandate

**Query:** LinkedIn company growth, layoff news

**Outreach timing:** 1-2 weeks after pattern detected

---

## Signal Performance Benchmarks

| Outreach Type | Reply Rate |
|---------------|------------|
| Cold outreach | 6-8% |
| Signal-based | 18-22% |
| Multi-signal stacked | 35-40% |

**Key insight:** Signal-based outreach = 3-4x higher contract values

---

## Combines with

| Skill | Why |
|-------|-----|
| `clay-buying-signals-5` | Implement signals in Clay workflows |
| `gtm-plays-11` | Match signals to specific GTM plays |
| `cold-email-4-sequence` | Build sequences around each signal |
| `bridgebound-in-market-20` | Deep-dive on in-market triggers |

## Example prompts

```
Which buying signal should I prioritize for a $50K ACV enterprise deal?
```

```
Create an outreach strategy combining job change + funding signals for fintech companies.
```

```
How do I detect tech stack changes for companies using Salesforce?
```