---
name: email-writing-frameworks
description: 5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
---

# Email Writing Frameworks

## 1. Do the Maths Framework

Trigger + pitch + calculation + CTA

**Structure:**
```
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?
```

**When to use:** When you can quantify the problem or ROI

---

## 2. Short-Trigger Based Outreach

**Rules:**
- 3-4 sentences maximum
- Lead with observation, not pitch
- One clear CTA

**Structure:**
```
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]
```

**When to use:** Default framework for most cold outreach

---

## 3. Challenge of Similar Companies

Reference industry-specific pain and position as pattern you've seen.

**Structure:**
```
Companies doing [X revenue] in [industry] often struggle with [problem].

We've helped [similar companies] solve this by [solution].

Is this on your radar?
```

**When to use:** When targeting a specific vertical or company profile

---

## 4. Neutral Insight Framework

Share third-party resource (not your content) to build trust before pitching.

**Structure:**
```
Came across this [resource] that addresses [their problem].

Thought it might be useful given [observation about their situation].

[Optional soft pitch]
```

**When to use:** For warming up cold prospects, building trust first

---

## 5. Leader Responsibilities

Role-specific questions that prompt reflection.

**Structure:**
```
As [title], how are you currently handling [challenge]?

Most [titles] I talk to are dealing with [common problem].

Worth comparing notes?
```

**When to use:** When targeting specific roles with known pain points

---

## Combines with

| Skill | Why |
|-------|-----|
| `cold-email-4-sequence` | Apply frameworks to each email in sequence |
| `josh-braun-copywriting` | Polish copy after choosing framework |
| `cold-email-templates-34` | See templates using each framework |
| `personalization-hooks` | Add hooks to framework structure |

## Example prompts

```
Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
```

```
Which framework should I use for a prospect who just raised Series B?
```

```
Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.
```