---
name: gtm-plays-11
description: 11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.
---

# 11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see [references/templates.md](references/templates.md).

| Play | Signal | Best Timing |
|------|--------|-------------|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |

## Play Details

### 1. New Team Members
Reference new hire by name. Shows attention to their growth.

### 2. Skills-Targeting
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools

### 3. Role-Targeting
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists

### 4. Industry-Level Research
Survey ICP experts → opens value-first conversations.

### 5. Resources for ICs (Evergreen)
Automated campaign sending resources to new ICs. Long-term brand building.

### 6. Leaving Employees
Position around coverage gap after departure.

### 7. No Dedicated Role
No "Content Manager" + $5M+ revenue = content gap opportunity.

### 8. Bad Reviews Targeting
Scrape negative reviews, reference their pain, offer alternatives.

### 9. AI-Generated Ideas
Generate 2 relevant ideas + your offer as #3 (with humor).

### 10. ServiceBell Allbound
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

### 11. Inbound Followers
Monitor daily, filter to ICP via Clay, outreach within 24-48h.

---

## Combines with

| Skill | Why |
|-------|-----|
| `buying-signals-6` | Understand signal strength per play |
| `clay-enrichment-9step` | Automate play execution in Clay |
| `cold-email-templates-34` | Get templates for each play |
| `bridgebound-in-market-20` | Deep-dive on in-market signals |

## Example prompts

```
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.
```

```
How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?
```

```
Which play should I prioritize for a $30K ACV product?
```