---
name: inbound-triggers-30
description: 30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.
---

# INBOUND Premises (30 Triggers)

## Content & Events (9 Triggers)

1. **Content Downloads** - Downloaded gated content
2. **Webinar Registrants: Company Webinar** - Registered for your webinar
3. **Webinar Attendees: Company Webinar** - Attended your webinar
4. **Webinar Registrants: Sponsored Webinar** - Registered for sponsored webinar
5. **Webinar Attendees: Sponsored Webinar** - Attended sponsored webinar
6. **Event Registrants: Company Event** - Registered for your event
7. **Event Attendees: Company Event** - Attended your event
8. **Event Registrants: Sponsored Event** - Registered for sponsored event
9. **Event Attendees: Sponsored Event** - Attended sponsored event

---

## Product Interest (6 Triggers)

10. **Freemium Account Registrants** - Signed up for free tier
11. **Free-Trial Registrants** - Started a free trial
12. **Blog Subscribers** - Subscribed to blog
13. **Newsletter Subscribers** - Subscribed to newsletter
14. **Members of Company Community** - Joined your community
15. **Members of Sponsored Community** - Joined sponsored community

---

## Social & Intent (8 Triggers)

16. **Followers of Company Social Page** - Followed your social pages
17. **Engaged with Company Social Page** - Liked/commented on your posts
18. **"Buyer Intent" Prospects (G2 or TrustRadius)** - Showing intent on review sites
19. **"Dark Funnel" Prospects (6Sense or Bombora)** - Intent data signals
20. **Viewed Company Website** - Website visitor identified
21. **Opened Marketing Emails (Aggressively)** - High email open rate
22. **Clicked-Thru Marketing Emails (Aggressively)** - High email CTR

---

## Sponsored Influencers (8 Triggers)

23. **Postbound Leads Sent from Sponsored Influencer** - Influencer referrals
24. **Engaged with Sponsored Influencer's Personal Page** - Engaged with influencer
25. **Followers of Sponsored Influencer's Personal Page** - Following influencer
26. **Mutual Connections with Sponsored Influencer** - Shared network
27. **Engaged with Sponsored Influencer's Company Page** - Company engagement
28. **Followers of Sponsored Influencer's Company Page** - Company followers
29. **To Postbound "Groundswell" for Info** - For ALL postbound actions
30. **To DM Based on "Groundswell" Postbound** - For ALL postbound actions

---

## Inbound Response Framework

**Messaging approach:** Trigger-Based Relevance ONLY

```
First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)
```

**Priority order:** Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals

---

## Combines with

| Skill | Why |
|-------|-----|
| `outreach-4-categories` | Understand Inbound category |
| `personalization-playbooks` | Get Inbound messaging playbook |
| `cold-email-templates-34` | Find inbound follow-up templates |
| `email-metrics-benchmarks` | Benchmark inbound performance |

## Example prompts

```
Create a follow-up sequence for webinar attendees who didn't book a demo.
```

```
Which inbound triggers should I prioritize for a high-velocity sales motion?
```

```
Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.
```