--- name: orchestrator description: Diagnose your marketing situation and sequence all 9 other skills strategically. Use when starting a new marketing initiative, auditing your current system, or optimizing your marketing strategy. --- # Orchestrator Skill ## Overview Orchestrator is the meta-skill that asks diagnostic questions, diagnoses your needs, and sequences the other 9 skills in the right order. It's the router that ensures you're using the right skill at the right time. **Keywords**: marketing strategy, skill sequencing, marketing planning, strategy optimization, marketing diagnosis, strategic planning ## Core Methodology Orchestrator works by: 1. **Understanding Your Situation** — What's your current state? 2. **Diagnosing Your Needs** — Which skills will have highest impact? 3. **Sequencing Strategically** — In what order should you use them? 4. **Executing Systematically** — How do you implement? 5. **Measuring Results** — How do you know if it's working? ## Current State Assessment Use this diagnostic to understand where you are: **Business Stage**: - Pre-launch (no customers yet) - Early stage (1-10 customers) - Growth stage (10-100 customers) - Scale stage (100+ customers) **Marketing Maturity**: - No marketing (word-of-mouth only) - Basic marketing (sporadic content/ads) - Intermediate marketing (consistent content/email) - Advanced marketing (integrated system) **Current Challenges**: - Nobody knows about us - People know about us but don't convert - We convert but can't scale - We're scaling but losing quality **Available Resources**: - Solo (just me) - Small team (2-3 people) - Medium team (4-10 people) - Large team (10+ people) **Time Available**: - <5 hours/week - 5-10 hours/week - 10-20 hours/week - 20+ hours/week ## Skill Sequences by Challenge ### Challenge: "Nobody Knows About Us" **Priority Sequence**: 1. Brand Voice (2 weeks) — Foundation 2. Positioning Angles (1 week) — Differentiation 3. Keyword Research (1 week) — What to create about 4. SEO Content (4 weeks) — Get found 5. Content Atomizer (1 week) — Maximize reach **Total**: 9 weeks ### Challenge: "People Know About Us But Don't Convert" **Priority Sequence**: 1. Brand Voice (1 week) — Audit 2. Positioning Angles (1 week) — Strengthen 3. Lead Magnet (1 week) — Audit/improve 4. Direct Response Copy (2 weeks) — Rewrite pages 5. Email Sequences (2 weeks) — Optimize **Total**: 7 weeks ### Challenge: "We Convert But Can't Scale" **Priority Sequence**: 1. Keyword Research (2 weeks) — Find more opportunities 2. SEO Content (4 weeks) — Create ranking content 3. Content Atomizer (2 weeks) — Maximize reach 4. Newsletter (1 week) — Build audience 5. Lead Magnet (1 week) — Optimize for scale **Total**: 10 weeks ### Challenge: "We're Scaling But Losing Quality" **Priority Sequence**: 1. Brand Voice (1 week) — Ensure consistency 2. Positioning Angles (1 week) — Clarify differentiation 3. Direct Response Copy (2 weeks) — Maintain quality 4. Email Sequences (2 weeks) — Quality relationships 5. Newsletter (1 week) — Community building **Total**: 7 weeks ## Weekly Orchestrator Review Every week, review your progress: ``` WEEKLY REVIEW Week: [number] CURRENT SKILL: [which skill] PROGRESS: - What did I accomplish? - What's working? - What's not working? METRICS: - [Metric 1]: [current] (target: [goal]) - [Metric 2]: [current] (target: [goal]) - [Metric 3]: [current] (target: [goal]) ADJUSTMENTS: - Should I continue or move to next skill? - What's the blocker? - What needs to adjust? NEXT WEEK: - Focus: [next skill or continue] - Goal: [specific outcome] - Time: [hours] ``` ## Monthly Orchestrator Review Every month, assess the entire system: ``` MONTHLY REVIEW Month: [month] SKILL STATUS: - Brand Voice: [status] - Positioning Angles: [status] - Keyword Research: [status] - Lead Magnet: [status] - Direct Response Copy: [status] - SEO Content: [status] - Newsletter: [status] - Email Sequences: [status] - Content Atomizer: [status] KEY METRICS: - Traffic: [current] (target: [goal]) - Leads: [current] (target: [goal]) - Conversions: [current] (target: [goal]) - Revenue: [current] (target: [goal]) WHAT'S WORKING: - [Insight 1] - [Insight 2] - [Insight 3] WHAT'S NOT WORKING: - [Challenge 1] - [Challenge 2] - [Challenge 3] ADJUSTMENTS: - [Adjustment 1] - [Adjustment 2] - [Adjustment 3] ``` ## Orchestrator Decision Tree Use this to know when to move to the next skill: ``` Is my current skill working? YES: ├─ Am I seeing results? │ ├─ YES → Continue 2-4 more weeks, then move to next │ └─ NO → Adjust and try again 1-2 more weeks │ └─ Do I have time for another skill? ├─ YES → Add next skill while continuing current └─ NO → Master current first, then move to next NO: ├─ Is it a skill issue or execution issue? │ ├─ SKILL → Review framework, adjust approach │ └─ EXECUTION → Get help, refine execution │ └─ Should I move to a different skill? ├─ YES → Switch to higher-impact skill └─ NO → Spend more time mastering this skill ``` ## How to Use This Skill 1. **Assess Your Situation** — Answer the diagnostic questions 2. **Choose Your Challenge** — Which challenge matches yours? 3. **Follow the Sequence** — Implement skills in order 4. **Weekly Reviews** — Track progress and adjust 5. **Monthly Reviews** — Step back and assess system ### Automatic Skill Invocation After diagnosing the user's situation and recommending a sequence, **ask the user if they want you to automatically invoke the recommended skills**. For example: ``` "Based on your situation, I recommend this sequence: 1. brand-voice 2. positioning-angles 3. keyword-research ... Would you like me to run these skills now? I'll invoke each one to help you implement the methodology." ``` If the user agrees, **invoke each skill using the /skill-name command** (e.g., `/brand-voice`, `/lead-magnet`). Work through them in the recommended order. ## Integration with Other Skills Orchestrator coordinates all 9 other skills: - **Brand Voice** — Foundation - **Positioning Angles** — Differentiator - **Keyword Research** — Guides content - **Lead Magnet** — Entry point - **Direct Response Copy** — Conversion mechanism - **SEO Content** — Traffic driver - **Newsletter** — Audience builder - **Email Sequences** — Relationship builder - **Content Atomizer** — Reach multiplier ## Common Pitfalls **Trying All Skills at Once** — Dilutes focus. Pick 2-3 first. **Wrong Sequence** — Using skills out of order wastes time. **Skipping Foundation** — Brand Voice and Positioning are foundation. **Not Measuring** — Can't improve what you don't measure. **Giving Up Early** — Most skills take 4-8 weeks to show results. ## Next Steps Use this skill to diagnose your situation and create your personalized skill sequence. Then start with your first skill.