--- name: social-graphics description: Generate platform-optimized social media graphics and posts. Use when creating content for Instagram, Twitter, LinkedIn, TikTok, or other social platforms. --- # Social Graphics Skill ## Overview Social Graphics creates platform-specific visual content optimized for engagement. This skill teaches you to generate graphics that perform well on each platform. **Keywords**: social media graphics, social posts, platform-optimized, Instagram graphics, LinkedIn posts, Twitter graphics, TikTok graphics, social content ## Core Methodology Social graphics have three layers: 1. **Platform Optimization** — Size, format, and best practices 2. **Visual Design** — Eye-catching composition and colors 3. **Message Integration** — Text, CTA, and messaging ## Platform Specifications ### Platform 1: Instagram **Dimensions**: - Feed Post: 1080x1080 (square) - Story: 1080x1920 (vertical) - Reel: 1080x1920 (vertical) - Carousel: 1080x1350 (portrait) **Best Practices**: - Vibrant colors, high contrast - Text overlay (top or bottom) - Call-to-action visible - Trending aesthetic - 2-3 second hook **Prompt Template**: ``` Instagram [post type] graphic, [subject], [color palette], [composition], eye-catching, high contrast, professional design, [mood], 1080x1080, trending on instagram, modern aesthetic ``` ### Platform 2: LinkedIn **Dimensions**: - Feed Post: 1200x627 (landscape) - Document: 1200x1500 (portrait) - Video: 1200x675 (landscape) **Best Practices**: - Professional aesthetic - Clear, readable text - Business-focused imagery - Credible, authoritative - Value-focused messaging **Prompt Template**: ``` LinkedIn professional graphic, [subject], [color palette], professional design, business aesthetic, [mood], 1200x627, corporate quality, trending on linkedin, authoritative ``` ### Platform 3: Twitter/X **Dimensions**: - Tweet Image: 1024x512 (landscape) - Recommended: 1200x675 (landscape) **Best Practices**: - Bold, simple design - High contrast - Readable text - Quick visual impact - Trending style **Prompt Template**: ``` Twitter graphic, [subject], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic ``` ### Platform 4: TikTok **Dimensions**: - Video: 1080x1920 (vertical) - Thumbnail: 1280x720 (landscape) **Best Practices**: - Vertical format - Trending sounds/music - Quick cuts - Bold text overlays - Energetic, fun - Authentic feel **Prompt Template**: ``` TikTok graphic, [subject], vertical format, 1080x1920, trendy aesthetic, bold colors, eye-catching, energetic mood, modern design, trending on tiktok, authentic style ``` ### Platform 5: Pinterest **Dimensions**: - Standard Pin: 1000x1500 (portrait) - Idea Pin: 1000x1200 (portrait) **Best Practices**: - Vertical orientation - Inspiring imagery - Clear, readable text - Trending colors - High-quality photography **Prompt Template**: ``` Pinterest pin graphic, [subject], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, trending on pinterest, high-quality, eye-catching ``` ## Design Elements ### Element 1: Color Palette ``` From Your Creative Strategist Guide: - Use primary colors for main elements - Secondary colors for accents - Ensure high contrast for readability - Consider platform color trends ``` ### Element 2: Typography ``` - Bold, readable fonts - Clear hierarchy (headline, subheading, body) - High contrast with background - Limited fonts (2-3 maximum) - Professional or trendy based on brand ``` ### Element 3: Composition ``` - Rule of thirds for balanced design - Clear focal point - Negative space for breathing room - Visual hierarchy - Eye-catching arrangement ``` ### Element 4: Visual Elements ``` - Icons or graphics - Product images - Lifestyle photography - Geometric shapes - Textures or patterns ``` ## Complete Social Graphics Prompts ### Instagram Feed Post ``` Instagram feed post graphic, [topic/product], vibrant [color palette], eye-catching composition, modern design, rule of thirds, high contrast, professional quality, 1080x1080, trending on instagram, social media aesthetic ``` ### LinkedIn Professional Post ``` LinkedIn professional graphic, [topic], corporate [color palette], professional design, authoritative aesthetic, business-focused, clean composition, 1200x627, trending on linkedin, high-quality ``` ### Twitter Promotional Post ``` Twitter promotional graphic, [topic], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic, professional quality ``` ### TikTok Trending Post ``` TikTok trending graphic, [topic], vertical format, 1080x1920, trendy aesthetic, bold colors, energetic mood, eye-catching, modern design, authentic style, high engagement potential ``` ### Pinterest Inspiration Pin ``` Pinterest inspiration pin, [topic], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, high-quality imagery, trending on pinterest, eye-catching, aspirational mood ``` ## Text Overlay Best Practices ### Headline Text ``` - Large, bold, readable - 5-10 words maximum - Clear value proposition - High contrast with background - Professional or trendy font ``` ### Body Text ``` - Secondary information - 1-2 lines maximum - Readable size - Supports headline - Clear call-to-action ``` ### Call-to-Action ``` - "Learn More" - "Shop Now" - "Discover" - "Join Us" - "Click Link in Bio" - Clear, action-oriented ``` ## How to Use This Skill 1. **Choose Your Platform** — Which platform are you posting to? 2. **Select Your Dimensions** — Use platform specifications 3. **Define Your Message** — What's the main message? 4. **Choose Your Design Style** — Professional, trendy, minimalist? 5. **Build Your Prompt** — Combine all elements 6. **Generate Image** — Use Image Generation skill 7. **Add Text** — Add headline, body, CTA in design tool 8. **Test** — Review before posting ## Integration with Other Skills Social Graphics works with: - **Creative Strategist** — Your style guide informs design - **Image Generation** — Uses FAL.ai to create graphics - **Product Photography** — Product images become social assets - **Brand Asset** — Graphics use brand elements ## Platform-Specific Tips **Instagram**: Use trending colors, high engagement visuals, clear CTA **LinkedIn**: Professional aesthetic, value-focused, authoritative tone **Twitter**: Bold, simple, high contrast, trending style **TikTok**: Vertical, trendy, energetic, authentic feel **Pinterest**: Inspiring, vertical, high-quality, aspirational ## Pro Tips **Consistency**: Use same color palette and style across platforms **Trending**: Reference trending aesthetics for each platform **Testing**: Test different designs and measure engagement **Timing**: Post at optimal times for each platform **Hashtags**: Research relevant hashtags for each platform **Engagement**: Include clear CTA to drive engagement **Branding**: Maintain brand identity across all platforms ## Common Pitfalls **Wrong Dimensions** — Use platform-specific sizes **Poor Contrast** — Ensure text is readable **Cluttered Design** — Keep design clean and focused **Weak CTA** — Make action clear and compelling **Inconsistent Branding** — Use your Creative Strategist guide **Ignoring Trends** — Stay current with platform trends **Low Quality** — Use high-resolution images and professional design ## Troubleshooting ### Text Not Readable - Increase text size - Add text shadow or background - Increase contrast with background - Use bolder font ### Design Looks Cluttered - Remove unnecessary elements - Add more negative space - Simplify color palette - Focus on one main message ### Not Getting Engagement - Review trending designs on platform - Increase contrast and vibrancy - Make CTA more compelling - Test different compositions ### Inconsistent Across Platforms - Reference your Creative Strategist guide - Use consistent color palette - Maintain brand elements - Adapt design to platform specs ## Next Steps Once you're creating social graphics, move to Skill 06: Brand Asset to create comprehensive brand elements.