---
name: persuasion-cialdini-influence-design
description: Design ethical persuasion using Cialdini principles. Use when crafting messages, proposals, or campaigns that need reciprocity, commitment, social proof, authority, liking, scarcity, or unity.
---

# Cialdini Influence Design

Use $ARGUMENTS as initial context.

## When to use this skill
- Writing persuasive emails, landing pages, or sales decks.
- Creating proposals, pitches, or internal change messages.
- Designing campaigns that need social proof or authority.
- Any request to influence behavior ethically.

## How to use this skill
1. Define objective, audience, desired action, and ethical boundaries.
2. Identify barriers, motivators, and decision criteria.
3. Select 2-3 principles that fit the context.
4. Map each principle to concrete evidence.
5. Draft the message with structure: hook, value, proof, action.
6. Adapt tone and format to the delivery channel.
7. Propose variants and a simple test plan if needed.
8. If information is missing, ask targeted questions.

## Resources
- `references/cialdini-principles.md` - Definitions, best use cases, pitfalls.
- `references/ethical-guardrails.md` - Check for coercion or manipulation.
- `templates/persuasion-brief.md` - Final structure.
- `examples/persuasion-cialdini-example.md` - Sample output.

## Output guidelines
- Provide 1-3 message variants when useful.
- Tie each proof point to a chosen principle.
- Respond in English.

## Missing information to ask for
- Audience, context, and channel.
- Primary benefit, objections, and proof points.
- Constraints (brand, legal, tone, length).

## Keywords
persuasion, Cialdini, social proof, authority, reciprocity, scarcity, commitment, unity