---
name: funnel-validator
description: Use this skill when users need to validate an existing sales funnel, landing page sequence, or customer journey. Activates for "validate my funnel," "is my funnel good," "why isn't my funnel converting," or when checking funnel quality before driving traffic.
version: 1.0.0
tags:
  - business
  - brunson
  - validation
  - funnels
  - dotcom-secrets
  - landing-pages
  - conversion
auto_activate: true
---

# Funnel Validator - DotCom Secrets Scorecard

## Overview

Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.

**Brunson's Core Principle:** "You're one funnel away from changing your life."

## When This Activates

- "validate my funnel" / "rate my funnel"
- "is my funnel good"
- "why isn't my funnel converting"
- Checking funnel before driving traffic
- Low conversion rates on landing pages
- Optimizing existing funnel

## Key Difference from funnel-architect

- **funnel-architect:** Designing funnels from scratch
- **funnel-validator:** Assessing existing funnels, scoring, fixing

## The Framework: DotCom Secrets Scorecard

```
HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)
```

**Scoring Dimensions (6 total):**

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Hook Strength | 2x | Does it stop the scroll and grab attention? |
| Story Connection | 1.5x | Does it create emotional connection and belief? |
| Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? |
| Value Ladder Fit | 1x | Does this funnel fit the ascension path? |
| Traffic Match | 1.5x | Is the funnel matched to traffic temperature? |
| Conversion Path | 1x | Is the next step obvious and frictionless? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. |
| 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. |
| 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. |
| 40-54 | Broken Funnel | Major issues. Rebuild key components. |
| 0-39 | Non-Functional | Start over. Fundamental problems throughout. |

## Traffic Temperature Reference

| Temperature | They Know | Appropriate Funnel |
|-------------|-----------|-------------------|
| Cold | Nothing about you | Lead funnel, value-first content |
| Warm | Problem + your solution | Tripwire, webinar, challenge |
| Hot | Ready to buy | Sales page, order form, call booking |

## Value Ladder Reference

```
1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer
```

## Integration

| Skill | When to Use |
|-------|-------------|
| `funnel-architect` | After validation, rebuild weak areas |
| `copy-validator` | Validate the copy on each page |
| `offer-validator` | Validate the core offer separately |
| `traffic-architect` | Design traffic strategy for validated funnel |

---

**For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see:** `references/full-guide.md`