---
name: partnership-builder
description: Build revenue-generating partnerships including affiliate programs, integration partnerships, reseller programs, and co-marketing strategies. Activates for "how do I get partners" or affiliate setup questions.
version: 1.0.0
tags:
  - business
  - partnerships
  - affiliates
  - integrations
  - resellers
  - co-marketing
  - distribution
auto_activate: true
---

# Partnership Builder - Revenue Through Partnerships

Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.

**Core Principle:** "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."

## When This Activates

- User asks about building partnerships
- User wants to create an affiliate program
- User asks about integration partnerships
- User mentions reseller or white-label opportunities
- User asks about co-marketing or cross-promotion

## The Framework: Partnership Types

| Type | What It Is | Revenue Model | Best For |
|------|------------|---------------|----------|
| **Affiliate** | Others refer customers | Commission on sales | Any product |
| **Integration** | Product connects to others | Shared customers | SaaS |
| **Reseller** | Others sell your product | Margin on sales | Products with margin |
| **Co-Marketing** | Joint marketing efforts | Shared audience | Complementary products |
| **Embedded** | Your product inside theirs | Revenue share | Specific features |

## Quick Reference

### Affiliate Commission Models

| Model | Rate | Best For |
|-------|------|----------|
| One-time % | 20-50% | One-time products |
| Recurring % | 10-30% | Subscriptions |
| Tiered | Higher for more sales | Top performers |
| Flat fee | $X per conversion | High-volume |

### Readiness Checklist

- [ ] Product is stable and delivering value
- [ ] Can track referrals/conversions
- [ ] Margin to share (20-50%)
- [ ] Can support partners (resources, assets)
- [ ] Time to manage partnerships

### Finding Partners

| Source | Description |
|--------|-------------|
| Customers | Already use your product + have audience |
| Tools they use | Integration opportunities |
| Content creators | YouTubers, bloggers in your space |
| Agencies | Serve your target customer |
| Consultants | Recommend tools to clients |

## Integration

| Skill | When to Use |
|-------|-------------|
| `outbound-optimizer` | Partner outreach messaging |
| `copywriter` | Partner landing pages |
| `offer-architect` | Partner-specific offers |
| `analytics-expert` | Track performance |

## Complementary Skills (External)

For referral program mechanics, pair with [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills):

```
/plugin marketplace add coreyhaines31/marketingskills
```

| Skill | Why |
|-------|-----|
| `referral-program` | Tactical referral program setup and optimization |

---

**For detailed program design, outreach templates, and implementation guides:** `references/full-guide.md`