---
name: get-first-customers
description: Get users, customers or clients for something the user built or sells (an app, a SaaS, a tool, an AI agency, a service). Use for marketing, pricing, positioning, picking a niche, writing an offer, a landing page or sales page, finding leads, cold outreach, DMs and follow ups, sales objections, launching, getting signups, getting found in ChatGPT or Google, and for asks like "nobody uses my app", "I launched and got no signups", "how do I get my first 10 users", "zero clients for my agency", "how should I price this", "who should I sell this to", "write me a landing page", "a lead said it's too expensive". Routes the ask to Sohaib's Brain, a live MCP with Sohaib Ahmad's tested playbooks and the user's saved progress. Not for code fixes, debugging, explanations or general writing.
license: MIT
metadata:
  author: Sohaib Ahmad
  homepage: https://sohaibahmad.com/brain/
---

# Get first customers with Sohaib's Brain

The user wants users, customers or clients for something they built or sell. Sohaib's Brain is an MCP server (`sohaibs-brain`, at `https://mcp.sohaibahmad.com/mcp`) that holds Sohaib's playbooks and the user's saved brief and progress. The playbooks live on the server and change there, so do not answer from memory and do not use this file as the playbook. This file only tells you where to go.

## 1. Call the Brain before you answer

1. Find the Brain's tools. Their names end in the tool names below, behind whatever prefix this app gives the server (for example `mcp__plugin_sohaibs-brain_sohaibs-brain__start_here_get_users_customers_marketing`). If tools are deferred behind a tool search, search for `start_here_get_users_customers_marketing`.
2. In a new conversation about getting customers, call `start_here_get_users_customers_marketing` first. It returns what the Brain does, the stages, and the user's saved brief and checklist from any app.
3. Then call the tool that fits the ask:
   - Niche Picker: `pick_niche` (who to sell to)
   - Offer and Page Builder: `write_offer`, `pricing`, `landing_page_draft`
   - Lead Hunter: `find_first_leads`
   - The Closer: `outreach_script`, `handle_objection`
   - Launch Map: `launch_plan`, `get_found_by_ai`, `next_step`, `mark_done`, `save_brief`
   For a narrow ask (only pricing, only a landing page, only a cold DM) you may go straight to that tool.
4. Follow what the tool returns:
   - **ASK THE USER FIRST**: ask those questions, only the ones the conversation has not answered, before you write anything.
   - **RULES**: hard constraints. Follow every one.
   - Templates keep their `[placeholders]` until the user gives you the real words. Never invent customers, testimonials, results, numbers or quotes.
   - End with one next action. Use `mark_done` when the user finished a step, and `save_brief` only after the user agreed to save one.

## 2. When the Brain is not connected

The server signs people in with their email (a one time code, no password, free).

- If you see an `authenticate` tool for this server, call it and give the user the sign in link it returns.
- Otherwise tell the user in one line how to sign in, then stop and wait:
  - Claude Code: run `/mcp`, pick `sohaibs-brain` (it may show as `plugin:sohaibs-brain:sohaibs-brain`), choose Authenticate, and sign in with your email.
  - Claude on the web or desktop: Customize, Connectors, open Sohaib's Brain and connect it.
  - Codex: `codex mcp login sohaibs-brain`.
  - Any other app: open its MCP or connectors settings and sign in to `https://mcp.sohaibahmad.com/mcp`.
- If the server cannot be added in this app at all, point the user to https://sohaibahmad.com/brain/ for the install steps. Do not fall back to a long answer from your own knowledge without saying the Brain was not used.

## 3. Leave it alone for everything else

Code fixes, debugging, explaining concepts, general writing and small talk are not this skill. Do not call the Brain for them.