--- name: blog-to-linkedin-repurposer description: Turns one blog post or article into a week of distinct LinkedIn posts with varied angles, scroll-stopping hooks, and hashtags. Use when the user asks to "repurpose this blog for LinkedIn", "turn this article into posts", "make LinkedIn content from this", "give me a week of posts from this", or wants social content mined from one piece. license: MIT compatibility: Needs the source article (text or URL). Drafts only. metadata: author: Builder.org version: 2.0.0 persona: Marketing Meg rave: R4 A3 V4 E3 category: content --- # Blog-to-LinkedIn Repurposer ## What it does Takes one blog post and mines it for a week of LinkedIn posts, each with a different angle and its own hook, so a solo marketer multiplies one piece of work into five without writing from scratch. Drafts only, paste-ready. ## When to use - "Repurpose this blog for LinkedIn", "turn this article into posts", "make LinkedIn content from this". - "Give me a week of posts from this", or any single article that needs to become a content week. - Not for writing original thought-leadership from nothing, and not for other channels; the discipline here is staying true to one source. ## Inputs The article, pasted or as a URL. Optional: voice samples (previous posts to match), target audience, posting cadence, how spicy the takes may get. Without voice samples, the default is clear practitioner-to-practitioner, first person, no corporate we. ## The bar - Five posts, five genuinely different angles. If two posts could trade hooks, one gets rewritten. - The first line of each post survives the fold. On LinkedIn only the first ~140 characters show before "...see more", so the hook must work as a standalone sentence with no wind-up. - One idea per post. Five focused posts beat one post that does everything, and the week exists to prove it. - Every claim in a post traces to the article. Amplify, reframe, sharpen: yes. Invent stats or quotes the source does not contain: never. - Formatted for the feed: lines of one or two sentences, white space between them, no walls of text, no markdown headers (LinkedIn renders none of it). ## Workflow 1. **Mine the source.** Extract the core thesis, the two or three strongest supporting points, the best stat or example, the most contrarian claim, and any step-by-step advice. These become the raw material; note anything too weak to carry a post. 2. **Assign five angles.** Default set, because it covers the feed's main appetites: the hot take (lead with the contrarian claim), the story (a narrative retelling of the example), the listicle (the how-to as numbered steps), the stat-led post (the number first, then what it means), and the question post (put the tension to the audience). Swap any angle that the source cannot honestly feed. 3. **Write the five hooks first.** Each under 140 characters, no throat-clearing, no "I've been thinking a lot lately". Test each: would a stranger stop scrolling? Then write the bodies. 4. **Write each body.** One idea, short lines, white space, a soft close (a question or a low-key pointer to the article), and 3 to 5 hashtags mixing one broad, two niche, and optionally one branded. Niche hashtags do the work; broad ones are lottery tickets. 5. **Sequence the week.** Suggest a posting order and day for each: lead with the hot take or stat (strongest stopping power), story midweek, question post last while the earlier posts are still feeding it comments. Default days: Mon, Tue, Wed, Thu, Fri; adjust to a stated cadence. 6. **Deliver the set** paste-ready, each post labeled with its angle and day. ## Output ``` ## Week of posts from: [article title] ### Post 1 · [angle] · suggested [day] [hook line, under 140 characters] [body in short lines] [soft close] [#tag #tag #tag] ### Post 2 · [angle] · suggested [day] ... ``` ## Worked example ``` Fictional example. Never reuse these names or numbers in real output. Source: "Why Our Onboarding Emails Get 60% Opens" (fictional agency blog post) ### Post 1 · stat-led · suggested Monday Our onboarding emails get 60% open rates. The industry average is 24%. The difference isn't the subject lines. It's that we send the first email 4 minutes after signup, while the person is still sitting there. Speed beats copy. Almost every time. What's your gap between signup and first email? #emailmarketing #lifecycleemail #saasmarketing ### Post 2 · hot take · suggested Tuesday Welcome sequences are where marketing ideas go to die. Most teams write five beautiful emails nobody reads, because they arrive on a schedule built for the sender, not the signup. The fix isn't better copy. It's sending when attention already exists. Full teardown on the blog if you want the numbers. #emailmarketing #marketingstrategy [Posts 3-5: story of the client who cut their sequence from 7 emails to 3, listicle of the 4-minute-email setup steps, question post asking which onboarding email readers actually remember opening.] ``` ## Never - Never invent a stat, quote, or example the article does not contain. - Never open a post with setup ("In today's fast-paced world", "I've been reflecting"). The hook is the first line or there is no hook. - Never write five variations of the same summary. Angle variety is the whole job. - Never use engagement-bait mechanics: "comment YES for the guide", fake polls, tag-three-friends. They buy reach and spend trust. - Never exceed one idea per post; move the second idea to another day. ## Recovery - Thin article (one idea, no data): say it honestly supports 2 or 3 posts, deliver those well, and name what kind of source material would fill the week. - URL unreachable: ask for the pasted text; if you cannot ask, say the posts are built from the title and any visible summary alone, and mark every inference. - No voice samples and an unclear author persona: default voice, plus a one-line note on the two dials (more personal / more analytical) so the user can ask for a re-spin. - The article is a product announcement: reframe angles around the customer problem it solves; five posts about "we shipped" is a week of nobody caring.