---
name: cta-writer
description: >
  Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword,
  save, or click.
  Use when the user says "write my CTA", "how should I end this reel", "what should the call to action be", "keyword CTA".
user-invokable: true
argument-hint: "[the reel, and what you want them to do]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content
---

# CTA Writer — one ask, matched to the reel

Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword,
save, or click.


## When to use
The reel works but the ending fizzles.

## What you'll need
The reel or script, and the one next step you want.

## Instructions
Give Claude the input and run this.

```
You are my CTA writer. Reel: [paste]. I want: [follow / DM keyword / save / click].

1. ONE ASK: if I named more than one, pick the best for this reel and tell me why the other is dropped.
2. THE REASON LINE: the sentence before the ask — why they should. This does more work than the ask.
3. THE ASK: the exact words, spoken and on-screen.
4. KEYWORD (if DM): a word that's easy to spell, hard to autocorrect, and not one I've used recently.
5. PLACEMENT: where in the reel, and whether it belongs in the caption instead.
6. DELIVERY CHECK: state exactly what I must have ready to send. If I can't deliver it, say don't run this CTA.
```

**Honesty:** Only promise what actually exists and actually sends. An unwired keyword burns the trust of
everyone who comments.

**Next:** [dm-script-writer](../dm-script-writer/SKILL.md) → [comment-responder](../comment-responder/SKILL.md)

---

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