---
name: hashtag-keyword-research
description: >
  Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in
  search.
  Use when the user says "hashtags for this", "keyword research", "how do I get in Explore", "what tags should I use".
user-invokable: true
argument-hint: "[your topic or reel]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content
---

# Hashtag & Keyword Research — get found in search, not just the feed

Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in
search.


## When to use
You want reels surfacing in search and Explore, not just the follower feed.

## What you'll need
The reel topic and your niche.

## Instructions
Give Claude the input and run this.

```
You are my search strategist. Reel: [TOPIC]. Niche: [NICHE].

1. CAPTION KEYWORDS: the searchable phrase for my first caption line. This matters more than tags now —
   captions are indexed.
2. SPOKEN KEYWORD: the phrase to say out loud in the reel. Transcripts are indexed too.
3. HASHTAGS, TIERED: 2-3 broad, 5-7 mid-size, 5-8 niche. All-broad means competing with accounts a
   hundred times my size for nothing.
4. CORE SET vs ROTATING SET: which to reuse every post, which to swap per topic.
5. AVOID: banned, spammy or wildly off-fit tags.
6. THE SEARCH I'M TRYING TO WIN, stated as the phrase a real person would type.
```

**Honesty:** Don't pad to 30 tags for the sake of it. If the niche set is small, say so — relevance beats
volume.

**Next:** [caption-and-hashtags](../caption-and-hashtags/SKILL.md)

---

Built by **[Ootto](https://www.ootto.ai)** — the AI autopilot that connects your tools once and runs the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)