# Fictional example output

c1 is cheaper on raw leads ($10 versus $20), while c2 is better on the observed matched qualified and won outcomes.

| Campaign | Join coverage | Qualified / matched | Qualified / all origin leads | Cost / observed qualified | Cost / observed won |
| --- | ---: | ---: | ---: | ---: | ---: |
| c1 | 80/100 = 80.00% | 24/80 = 30.00% | 24/100 = 24.00% | $41.67 | $125.00 |
| c2 | 45/50 = 90.00% | 27/45 = 60.00% | 27/50 = 54.00% | $37.04 | $111.11 |

The all-origin quality fractions are observed matched outcomes divided by the full origin cohort; they are not complete qualification rates because 20/5 leads are unmatched. Matched-only rates may be selection-biased. Equal 60-day follow-up supports this comparison, but no causal incrementality or complete true won rate is established.

Next: reconcile c1's weaker join coverage and stage definitions before a budget or bidding-goal proposal. Booked won revenue is $8,000/$9,000, not profit. No customer identities uploaded or conversion goals changed.