# Fictional example output

Reported Search impression share is 40%, with 10% lost to budget and 50% lost to rank. Rank is the larger reported eligibility loss in this matched campaign scope; increasing budget alone does not address rank loss.

The rival's 25% overlap rate means it appeared in 25% of auctions in which our ad appeared. It does not mean the rival bought 25% of all eligible auctions, spent a given amount, or caused our loss. These metrics have different denominators.

Next: review query relevance, landing experience, bid strategy constraints, and outcome economics before proposing changes. Recoverable impressions, incremental sales, competitor spend, and a profitable bid increase cannot be quantified from these rows. No account changes were made.