# Fictional example output

The strongest non-brand candidate is team budget software: 6 qualified demos from 75 clicks (8.00%) at $25.00 CPA. Acme budget software has 10 demos at $20.00 CPA but belongs to protected brand coverage.

| Candidate | Current evidence | Proposed test |
| --- | --- | --- |
| team budget software | Already served by active broad budget software; literal absence does not establish a coverage gap | Consider exact [team budget software] in ag1 for query-aligned reporting/copy; verify eligibility and negatives first |
| acme budget software | Already served; brand demand | Review brand structure only if requested |
| free spreadsheet template | 0 demos; off-offer free intent | Exclude from positive keyword candidates; send to cleaning review |

Adding exact coverage is a structure/control hypothesis, not a claim of incremental demand. Past query conversions were already captured by broad matching. No search-volume estimate or lift forecast can be derived. Test without duplicating intended scope, and keep conversion definition and comparison window fixed. No keywords added.