# Fictional example output

One narrow negative candidate merits review; protect the two converting software queries.

| Query | Proposal | Scope | Evidence and conflict check |
| --- | --- | --- | --- |
| free spreadsheet template | Negative exact [free spreadsheet template] | c1/ag1 | Off-offer free-template intent; $90 observed spend, 60 clicks, zero mature demos; no supplied protected exact query conflict |
| acme budget software | Keep | c1/ag1 | Protected brand; 10 demos at $20 CPA |
| team budget software | Keep | c1/ag1 | Relevant paid-software demand; 6 demos at $25 CPA |

A broad negative such as software or budget would conflict with valuable demand; do not use it. Negative exact is a proposal for this observed term, not an automatic exclusion of close variants. $90 is historical exposure, not promised future savings. Verify the live negative inventory and requested scope before any authorized application. No negative was applied.