management marketing sales customer consumer market segment audience brand reputation strategy tactics mission vision value values goal objective metric indicator efficiency productivity profitability profit revenue cost expense budget investment investor capital asset liability balance reporting audit competition competitor positioning promotion advertising campaign funnel lead conversion retention churn loyalty negotiation deal contract agreement partnership supplier vendor logistics warehouse inventory procurement purchase tender startup scaling franchise holding corporation enterprise organization structure division department manager employee staff personnel recruitment interview onboarding motivation compensation salary bonus benefit training appraisal competency qualification delegation coordination control planning forecast analytics research survey benchmark outsourcing consulting innovation optimization automation digitalization transformation reengineering integration diversification entrepreneur shareholder dividend bond stock quote exchange broker trader deposit credit collateral leasing factoring insurance risk yield payback liquidity solvency bankruptcy restructuring downsizing scale niche monopoly oligopoly demand supply elasticity inflation deflation devaluation subsidy grant tax duty excise VAT taxation declaration stakeholder workflow roadmap milestone deliverable KPI OKR