--- source: newsletter source_url: https://www.theregister.com/ai-ml/2026/05/11/openai-buys-ai-consultancy-to-sell-enterprises-on-its-models/5238213 tags: [vietnam, cloud-computing, government, data-sovereignty] value: 7 confidence: 8 review_value: 7 review_confidence: 8 review_recommendation: worth-reading review_stars: 3 ingested: 2026-05-13 sha256: c4df97f87fead1c9ebe916b82d001b924724c39cf17e9c8ea7a6cd161a48bff3 --- Title: OpenAI buys AI consultancy to sell enterprises on its models URL Source: http://www.theregister.com/ai-ml/2026/05/11/openai-buys-ai-consultancy-to-sell-enterprises-on-its-models/5238213 Published Time: 2026-05-11T18:33:11.000Z Markdown Content: # OpenAI buys AI consultancy to sell enterprises on its models [Jump to main content](http://www.theregister.com/ai-ml/2026/05/11/openai-buys-ai-consultancy-to-sell-enterprises-on-its-models/5238213#main) Search TOPICS * Security * [All Security](http://www.theregister.com/security) * [Cyber-crime](http://www.theregister.com/cyber_crime) * [Patches](http://www.theregister.com/patches) * [Research](http://www.theregister.com/research) * [CSO](http://www.theregister.com/cso) * Off-Prem * [All Off-Prem](http://www.theregister.com/off_prem) * [Edge + IoT](http://www.theregister.com/edge_iot) * [Channel](http://www.theregister.com/channel) * [PaaS + IaaS](http://www.theregister.com/paas_iaas) * [SaaS](http://www.theregister.com/saas) * On-Prem * [All On-Prem](http://www.theregister.com/on_prem) * [Systems](http://www.theregister.com/systems) * [Storage](http://www.theregister.com/storage) * [Networks](http://www.theregister.com/networks) * [HPC](http://www.theregister.com/hpc) * [Personal Tech](http://www.theregister.com/personal_tech) * [Cx0](http://www.theregister.com/cxo) * [Public Sector](http://www.theregister.com/public-sector) * Software * [All Software](http://www.theregister.com/software) * [AI + ML](http://www.theregister.com/ai_ml) * [Applications](http://www.theregister.com/applications) * [Databases](http://www.theregister.com/databases) * [DevOps](http://www.theregister.com/devops) * [OSes](http://www.theregister.com/oses) * [Virtualization](http://www.theregister.com/virtualization) * Offbeat * [All Offbeat](http://www.theregister.com/offbeat) * [Columnists](http://www.theregister.com/columnists) * [Science](http://www.theregister.com/science) * [BOFH](http://www.theregister.com/bofh) * [Legal](http://www.theregister.com/legal) * [Bootnotes](http://www.theregister.com/bootnotes) * [Site News](http://www.theregister.com/site_news) * [About Us](https://www.theregister.com/about_us) * Special Features * [All Special Features](http://www.theregister.com/tag/special_features) * [HPE: AI Explainers](http://www.theregister.com/explainer/ai-explainer) * [RSA Conference](http://www.theregister.com/special_features/rsa) * [Agentic AI](http://www.theregister.com/special_features/agentic_ai) * [The Future of the Datacenter](http://www.theregister.com/special_features/future_of_the_datacenter) * [AWS:Reinvent](http://www.theregister.com/special_features/aws_reinvent) * [Nvidia GTC](http://www.theregister.com/special_features/nvidia_gtc) * [SC25](http://www.theregister.com/special_features/2025_11_sycomp_supercomputing) * [Supercomputing Month](http://www.theregister.com/special_features/2025_11_supercomputing_month) * Vendor Voice * [All Vendor Voice](https://vendorvoice.theregister.com/) * [Infinidat](https://vendorvoice.theregister.com/infinidat/) * [Everpure](https://vendorvoice.theregister.com/everpure/) * [Rubrik](https://vendorvoice.theregister.com/rubrik/) * [Make it real with Capgemini and AWS](https://vendorvoice.theregister.com/aws_capgemini/) * [Money Movement Hub](https://vendorvoice.theregister.com/aws_fis/) * [ZTE](https://vendorvoice.theregister.com/zte_news_and_stories/) * [Nutanix: Scale Kubernetes. 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Logo, The Register](http://www.theregister.com/view-resources/dachser2/public/theregister/logo.svg)](https://www.theregister.com/) * [Sign in](https://account.theregister.com/login) * [Datacenter](http://www.theregister.com/tag/datacenter) * [Security](http://www.theregister.com/security) * [Microsoft](http://www.theregister.com/tag/microsoft) * [AWS](http://www.theregister.com/tag/aws) * [Developer](http://www.theregister.com/tag/developer) * [Open Source](http://www.theregister.com/tag/open%20source) * [IT Careers](http://www.theregister.com/tag/tech%20jobs) * [Columnists](http://www.theregister.com/tag/columnists) * [Who, Me?](http://www.theregister.com/tag/who%20me) * [On Call](http://www.theregister.com/tag/on%20call/) REG AD AI + ML # OpenAI can't have incompetent AI consultants ruining the market, so bought its own By which we mean it bought someone else's with other people's money Tobias Mann[Tobias Mann](https://www.theregister.com/author/5231236)Systems Editor Published mon 11 May 2026 // 19:33 UTC [](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://bsky.app/intent/compose?text=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own%0Ahttps%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213&title=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own)[](https://api.whatsapp.com/send?text=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own%0Ahttps%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213) OpenAI can’t have inexperienced consultants derailing the AI hype train, so it’s launching a consultancy of its own to help enterprises find the value in its models necessary to justify the spending, revenue that Sam Altman's company desperately needs to cover its infrastructure costs. To support the endeavor, OpenAI has agreed to[acquire](https://openai.com/index/openai-launches-the-deployment-company/)UK-based AI consulting firm Tomoro. The terms of the acquisition weren’t disclosed. Tomoro will form the backbone of the OpenAI Deployment Company, which will operate as a standalone business unit tasked with helping enterprises find the value that they've been missing from the AI flag bearer's models. REG AD But don’t worry, McKinsey. OpenAI’s new Forward Deployed Engineers (FDEs) are only there to make sure you don’t sour enterprises on AI by dragging them down an expensive rabbit hole that fails to deliver value. REG AD The new company is backed by the usual assortment of AI-crazed venture capitalists and private equity firms, but several consultancies, including Capgemini, Bain, and yep, McKinsey, have agreed to plow billions into the venture. OpenAI says that its AI consultancy will launch with more than $4 billion of investments. Presumably, these consultancies will call in OpenAI’s FDEs when they need help proving AI can boost productivity and/or cut payroll. According to OpenAI, a typical enterprise engagement will look a bit like this: OpenAI’s FDEs will launch a diagnostic to determine where AI can create the most value, then carry out a select set of PoCs. If successful, the FDEs will then design, build, and deploy production systems that tie into enterprises' existing customer data and tools. ## MORE CONTEXT * ### [Memory godboxes could offer relief from the RAMpocalypse](http://www.theregister.com/systems/2026/05/10/memory-godboxes-could-offer-relief-from-the-rampocalypse/5237463) * ### [Anthropic’s bug-hunting Mythos was greatest marketing stunt ever, says cURL creator](http://www.theregister.com/security/2026/05/11/anthropics-bug-hunting-mythos-was-greatest-marketing-stunt-ever-says-curl-creator/5238111) * ### [SoftBank bets on battery building to back bit barns](http://www.theregister.com/on-prem/2026/05/11/softbank-bets-on-battery-building-to-back-bit-barns/5237886) * ### [GPT-5.5 may burn fewer tokens, but it always burns more cash](http://www.theregister.com/ai-and-ml/2026/05/08/gpt-55-may-burn-fewer-tokens-but-it-always-burns-more-cash/5237498) The experience gained from these integrations will no doubt be used to improve OpenAI’s models and services. The acquisition of Tomoro would bring approximately 150 FDEs and deployment specialists into OpenAI’s new consultancy unit. The deal is expected to close in the coming months, subject to regulatory approvals. Whether enterprises should hitch their saddle to OpenAI’s success at a time when inference providers and model devs are already jacking prices in an effort to get their infrastructure costs under control is another matter entirely. REG AD As we [reported](https://www.theregister.com/ai-and-ml/2026/05/08/gpt-55-may-burn-fewer-tokens-but-it-always-burns-more-cash/5237498) last week, with the launch of GPT-5.5, OpenAI once again increased its API pricing. For one million tokens, GPT-5.5 is priced at $5 (input), $0.50 (cached input), and $30 (output), double that of its predecessor. But don’t worry, OpenAI says the model might be more frugal about how it uses those tokens. ® [ai + ml](http://www.theregister.com/tag/ai%20%2B%20ml)[ai](http://www.theregister.com/tag/ai)[openai](http://www.theregister.com/tag/openai)[enterprise](http://www.theregister.com/tag/enterprise) [](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://bsky.app/intent/compose?text=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own%0Ahttps%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213)[](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213&title=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own)[](https://api.whatsapp.com/send?text=OpenAI%20can%27t%20have%20incompetent%20AI%20consultants%20ruining%20the%20market%2C%20so%20bought%20its%20own%0Ahttps%3A%2F%2Fwww.theregister.com%2Fai-ml%2F2026%2F05%2F11%2Fopenai-buys-ai-consultancy-to-sell-enterprises-on-its-models%2F5238213) REG AD [![Image 4](https://image.theregister.com/5239288.jpg?imageId=5239288&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=960&height=432&format=webp&format=jpg) Public Sector ## Vietnam to develop domestic cloud so it can ditch risky overseas operators for government workloads Communist government plans personalized ‘data-driven decision-making based on real-time information’ by 2035](https://www.theregister.com/public-sector/2026/05/13/vietnam-to-develop-domestic-cloud-so-it-can-ditch-risky-overseas-operators-for-government-workloads/5239269) [Security ## Doozy of a Patch Tuesday includes 30 critical Microsoft CVEs The good news: no 0-days. The bad news: busy week ahead for Microsoft admins](https://www.theregister.com/patches/2026/05/13/doozy-of-a-patch-tuesday-includes-30-critical-microsoft-cves/5239224) [Networks ## ZTE and Claro launch next-generation 4K Ultra HD IP STB in Brazil Device delivers smoother streaming and simpler interaction, elevating home entertainment](https://www.theregister.com/networks/2026/05/12/zte-and-claro-launch-next-generation-4k-ultra-hd-ip-stb-in-brazil/5238584) [AI + ML ## Google users fight for refunds as unauthorized API usage bills soar 'What the hell is going on? It's just draining my money'](https://www.theregister.com/ai-ml/2026/05/13/google-users-fight-for-refunds-as-unauthorized-api-usage-bills-soar/5239160) [![Image 5: Stylized black-and-white portrait of Donald Trump on a dark background.](https://image.theregister.com/5234720.jpg?imageId=5234720&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=960&height=432&format=webp&format=jpg) Columnists ## Trump jumps from 'anything goes' to 'strict regulation' AI policy In a word, 'Huh?'](https://www.theregister.com/columnists/2026/05/08/trump-jumps-from-anything-goes-to-strict-regulation-ai-policy/5234687) [cyber-crime ## Foxconn confirms cyberattack after ransomware crew claims it stole confidential Apple, Nvidia files Affected factories back up and running, we're told](https://www.theregister.com/cyber-crime/2026/05/12/foxconn-confirms-cyberattack-after-nitrogen-claims-apple-nvidia-data-theft/5239144) ### MOST POPULAR * [![Image 6](http://image.theregister.com/5237217.jpg?imageId=5237217&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=70&height=60)](http://www.theregister.com/off-prem/2026/05/07/ibm-cloud-evaporates-as-datacenter-loses-power/5234835)[off-prem #### IBM Cloud evaporates as datacenter loses power](http://www.theregister.com/off-prem/2026/05/07/ibm-cloud-evaporates-as-datacenter-loses-power/5234835) * [![Image 7](http://image.theregister.com/1630793.jpg?imageId=1630793&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=70&height=60)](http://www.theregister.com/ai-and-ml/2026/05/07/chrome-silently-installs-a-4-gb-local-llm-on-your-computer/5230893)[AI + ML #### Chrome silently installs a 4 GB local LLM on your computer](http://www.theregister.com/ai-and-ml/2026/05/07/chrome-silently-installs-a-4-gb-local-llm-on-your-computer/5230893) * [![Image 8](http://image.theregister.com/5230516.jpg?imageId=5230516&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=70&height=60)](http://www.theregister.com/cyber-crime/2026/05/06/taiwan-student-pwns-rail-comms-halts-high-speed-trains/5230489)[Cyber-crime #### Taiwan cops say student's radio kit brought bullet trains to a standstill](http://www.theregister.com/cyber-crime/2026/05/06/taiwan-student-pwns-rail-comms-halts-high-speed-trains/5230489) * [![Image 9](http://image.theregister.com/5229005.jpg?imageId=5229005&panox=0&panoy=0&panow=0&panoh=0&width=70&height=60)](http://www.theregister.com/software/2026/05/05/british-mathematician-hands-openclaw-agent-a-credit-card/5228654)[AI + ML #### Brit mathematician lets AI agent loose with credit card – cue password leaks, CAPTCHA chaos and more](http://www.theregister.com/software/2026/05/05/british-mathematician-hands-openclaw-agent-a-credit-card/5228654) * [![Image 10](http://image.theregister.com/5238164.jpg?imageId=5238164&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=70&height=60)](http://www.theregister.com/security/2026/05/11/anthropics-bug-hunting-mythos-was-greatest-marketing-stunt-ever-says-curl-creator/5238111)[Security #### Anthropic’s bug-hunting Mythos was greatest marketing stunt ever, says cURL creator](http://www.theregister.com/security/2026/05/11/anthropics-bug-hunting-mythos-was-greatest-marketing-stunt-ever-says-curl-creator/5238111) ## 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It's just draining my money'](http://www.theregister.com/ai-ml/2026/05/13/google-users-fight-for-refunds-as-unauthorized-api-usage-bills-soar/5239160) * [cyber-crime #### Foxconn confirms cyberattack after ransomware crew claims it stole confidential Apple, Nvidia files Affected factories back up and running, we're told](http://www.theregister.com/cyber-crime/2026/05/12/foxconn-confirms-cyberattack-after-nitrogen-claims-apple-nvidia-data-theft/5239144) * [Personal Tech #### Google launches line of Android laptops festooned with Gemini AI If you're not a fan of having AI baked into your OS, look elsewhere](http://www.theregister.com/personal-tech/2026/05/12/google-launches-line-of-android-laptops-festooned-with-gemini-ai/5239091) * [aI + ML #### Hollywood A-listers back proposed standard that would pay them when AI uses their likeness or work RSL Media expands machine-readable licensing rules to cover AI use of identities and creative works](http://www.theregister.com/ai-ml/2026/05/12/actors-new-spec-aims-to-defeat-attack-of-the-ai-clones/5239115) ### [Infosec](https://beta.theregister.com/security) * [Security #### Doozy of a Patch Tuesday includes 30 critical Microsoft CVEs The good news: no 0-days. The bad news: busy week ahead for Microsoft admins](http://www.theregister.com/patches/2026/05/13/doozy-of-a-patch-tuesday-includes-30-critical-microsoft-cves/5239224) * [AI + ML #### Google users fight for refunds as unauthorized API usage bills soar 'What the hell is going on? It's just draining my money'](http://www.theregister.com/ai-ml/2026/05/13/google-users-fight-for-refunds-as-unauthorized-api-usage-bills-soar/5239160) * [cyber-crime #### Foxconn confirms cyberattack after ransomware crew claims it stole confidential Apple, Nvidia files Affected factories back up and running, we're told](http://www.theregister.com/cyber-crime/2026/05/12/foxconn-confirms-cyberattack-after-nitrogen-claims-apple-nvidia-data-theft/5239144) * [Personal Tech #### Google launches line of Android laptops festooned with Gemini AI If you're not a fan of having AI baked into your OS, look elsewhere](http://www.theregister.com/personal-tech/2026/05/12/google-launches-line-of-android-laptops-festooned-with-gemini-ai/5239091) * [aI + ML #### Hollywood A-listers back proposed standard that would pay them when AI uses their likeness or work RSL Media expands machine-readable licensing rules to cover AI use of identities and creative works](http://www.theregister.com/ai-ml/2026/05/12/actors-new-spec-aims-to-defeat-attack-of-the-ai-clones/5239115) ### [FOSS](https://beta.theregister.com/tag/FOSS) * #### [Doozy of a Patch Tuesday includes 30 critical Microsoft CVEs The good news: no 0-days. 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