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<h1 itemprop="name" >Developer Console</h1>
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<h2>Features</h2>
<ol>
<li><a href="#latest">Latest Blog Posts</a></li>
<li><a href="#publish">Publish with Confidence</a></li>
<li><a href="#aquire-users">Acquire Users</a></li>
<li><a href="#insights">Learn about Users and App Performance</a></li>
<li><a href="#manage">Manage Your App</a></li>
</ol>
</div>
</div>
<p>
The <a class="external-link" href="https://play.google.com/apps/publish/">Google Play Developer
Console</a> is your home for publishing and managing your apps.
</p>
<img src="../../images/distribute/googleplay/gp-devconsole-home.png" style="width:480px;">
<p>
You can manage all phases of publishing on Google Play through the Developer
Console. Using any web browser, you can upload apps, build product pages, set
prices, configure distribution, and publish apps.
</p>
<p>
After you've <a href=
"../../distribute/googleplay/start.html">registered</a> and received
verification by email, you can sign in to your Google Play Developer Console.
</p>
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<h2 id="publish">Publish with Confidence</h2>
<p>The Developer Console provides rich testing features and staged rollouts that help you to
provide apps that satisfy your users.</p>
<div class="wrap">
<h3 id="cloud-test">Cloud Test Lab</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Get free automated testing of your app on physical devices covering
nearly every brand, model, and version of the devices your users might
have. The lab helps you quickly find compatibility issues that you
might miss using only your available test devices. Sign up in the
Developer Console to become an early tester before this feature becomes
more widely available. <a href=
"https://developers.google.com/cloud-test-lab/" class=
"external-link">Learn more and sign up for updates.</a>
</p>
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width="500">
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</div>
</div>
<h3 id="alpha-beta">Alpha and beta tests</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Collect user feedback on early versions of your app with alpha and beta testing.
Distribute your pre-release app to users as an open beta with a
one-click, opt-in URL or as a closed beta using an email list, Google
Group, or Google+ community. Users can provide feedback, while not
affecting your app’s public reviews and rating. This valuable feedback
helps you test features and improve the quality of your app.
<a href="../../distribute/engage/beta.html">Learn more</a>.
</p>
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width="500">
</div>
</div>
<h3 id="staged-rollouts">Staged rollouts</h3>
<p>
Discover and fix problems with a limited user base before making a wider release.
With staged rollouts, you can release app updates progressively to an increasing portion of
your users.
You can fix problems before your app reaches the broader user community. <a href=
"https://support.google.com/googleplay/android-developer/answer/3131213"
class="external-link">Learn more</a>.
</p>
<p class="note">
<strong>Tip:</strong> If you find an issue during a rollout stage, you can
halt the rollout, make the fix, and then resume.
</p>
<h2 id="aquire-users">Acquire Users</h2>
<p>Using the Developer Console, you can configure targeted ads to present your app to more users.
You can test variations of your Play Store listings and track user responses.</p>
<h3 id="adwords">Promote your app with AdWords</h3>
<p>
Easily and conveniently buy AdWords app install ads. AdWords Universal App Campaigns
appear across Search
(including Play Search), YouTube, AdMob, and the Google Display Network.
Set a budget and cost per acquisition, and Google takes care of the
rest. <a href="../../distribute/users/promote-with-ads.html">Learn
more</a>.
</p>
<div class="wrap">
<h3 id="listing-experiments">Increase installs with improved store listings</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>With store listing experiments,
you can test variations of your app's Play Store listing.
You can try different combinations of images and text used to promote and describe
your app on its Play Store listing. Collect data, choose the best combination, and make
it visible on Google
Play. <a href="../../distribute/users/experiments.html">Learn
more</a>.
</p>
<p class="note">
<strong>Tip:</strong> You can reorder your screenshots and other images in different ways
to determine the arrangement that best attracts users.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"../../images/distribute/googleplay/dev-console_store-listing-experiment.png"
srcset=
"../../images/distribute/googleplay/dev-console_store-listing-experiment.png 1x,
../../images/distribute/googleplay/dev-console_store-listing-experiment_2x.png 2x"
width="500">
</div>
</div>
<h3 id="user-perf-report">User acquisition performance report</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Discover information about visitors to your Play Store listing, such as where they come
from, how many go on to install your app, and how many buy your in-app products. You
can also compare cohorts, examine acquisition channels, and see details of users and
buyers. <a href=
"../../distribute/users/user-acquisition.html">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"../../images/distribute/googleplay/dev-console_conversion-funnel.png"
srcset=
"../../images/distribute/googleplay/dev-console_conversion-funnel.png 1x,
../../images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"
width="500">
</div>
</div>
</div>
<h2 id="insights">Learn about App Users and Performance</h2>
<p>Using the Developer console, you can gain valuable insights about app performance.
You can better understand user behavior and find out ways to optimize your app. </p>
<div class="wrap">
<h3 id="player-analytics">Player Analytics</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Google Play game services offers a comprehensive dashboard of player and engagement
statistics.
With Player Analytics, discover more about the
behavior of your game users, including how they play and how they buy. Also get
help setting and monitoring revenue budgets. <a href=
"../../distribute/engage/game-services.html">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"../../images/distribute/googleplay/dev-console_player-analytics.png"
srcset=
"../../images/distribute/googleplay/dev-console_player-analytics.png 1x,
../../images/distribute/googleplay/dev-console_player-analytics_2x.png 2x"
width="500">
</div>
</div>
<h3 id="stats">Detailed statistics and reports</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Get a wide range of reports on the performance of your app and behavior
of users such as installs, revenue, and crashes. Turn on email
alerts to receive notifications of any sudden changes to important stats. <a href=
"https://support.google.com/googleplay/android-developer/topic/3450942?ref_topic=3450986"
class="external-link">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"../../images/distribute/googleplay/dev-console_statistics.png" srcset=
"../../images/distribute/googleplay/dev-console_statistics.png 1x,
../../images/distribute/googleplay/dev-console_statistics_2x.png 2x"
width="500">
</div>
</div>
</div>
<h3 id="optimization">Optimization tips</h3>
<p>
Automatic app scanning provides tips on ways to improve your apps—everything
from updating old APIs to suggested languages for localization.
</p>
<h2 id="manage">Manage Your App</h2>
<h3 id="manage-apks">Manage your APKs</h3>
<p>
Upload and manage your Android application packages (APK) to the Developer
Console as drafts or to your Alpha, Beta, or Production channels. <a href=
"https://support.google.com/googleplay/android-developer/answer/113469?ref_topic=3450986"
class="external-link">Learn more</a>.
</p>
<p class="note">
<strong>Tip:</strong> Ensure that users get the best possible experience for the
smallest app downloads by creating multiple APKs with just the right content
for hardware features such as screen size. For more information about using multiple APKs,
see <a href="https://developer.android.com/training/multiple-apks/index.html">
Maintaining Multiple APKs.</a>
</p>
<h3 id="iap">In-app products and subscriptions</h3>
<p>
Manage your in-app products and price them for local markets.
Offer weekly, monthly, annual, or seasonal subscriptions. Attract new users
with features such as grace periods and trials. <a href=
"https://support.google.com/googleplay/android-developer/topic/3452896?ref_topic=3452890"
class="external-link">Learn more</a>.
</p>
<h3 id="pricing">Pricing and distribution</h3>
<p>
Control the price of your app for each country that you distribute to.
Make your app available to new audiences—opt-in to Android Auto, Android
TV, and Android Wear, as well as Designed for Families, Google Play for Work,
and Google Play for Education. <a href=
"https://support.google.com/googleplay/android-developer/answer/113469#pricing"
class="external-link">Learn more</a>.
</p>
<p class="note">
<strong>Note:</strong> When you distribute your app to countries that use other currencies,
the Google Play Developer Console autofills country-specific prices based on current exchange
rates and locally-relevant pricing patterns. You can update the exchange rates manually by
selecting <strong>Refresh exchange rates</strong>.
</p>
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